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Showing posts from December 14, 2016
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Twitter Live raises questions about Twitter’s other live-streaming product, Periscope

For the second time this week, a company that owns one live-streaming video product has released a second.Twitter, which owns live-streaming app Periscope, has added the ability for people to broadcast live streams within its own app, the company announced on Wednesday. That follows Facebook-owned Instagram adding live-streaming on Monday for U.S. users of its app to match the live-streaming feature in Facebook’s own app.We’re making it easier for you to share what’s happening in your world. Now you can #GoLive on Twitter!https://t.co/frWuHaPTFJhttp://pic.twitter.com/Xpfpk1zWJV— Twitter (@twitter) December 14, 2016But a major difference between Facebook-Instagram and Twitter-Periscope is the fact that Facebook’s and Instagram’s live-streaming features actually differ. Facebook broadcasts can be archived so people can see the streams after they’re no longer live, whereas Instagram’s live streams disappear once the broadcast ends. Meanwhile Twitter Live and Periscope are the same produc…

Two new reports: The good news is marketers will spend more on martech

From Conductor’s report, “Marketing Executives Reveal Their 2017 Marketing Strategy” Two recent reports on marketing technology paint a similar picture:Spending is up, but so is confusion.Conductor’s new study on marketing executives’ relationship with technology, “Marketing Executives Reveal Their 2017 Marketing Strategy,” found that 70 percent will spend more on martech next year than this year. This is the content intelligence platform’s first report on the topic.Similarly, a report from customer journey platform Kitewheel — “The State of MarTech and AdTech: Customer Journey Investments in 2017” — said that 81 percent of ad/marketing agencies plan to buy ad/marketing tech next year. Eighty-two percent selected between one and five new technologies this year, encouraged to do so by senior team members. Almost a third are using more than ten marketing technologies.[Read the full article on MarTech Today.]

via Marketing Land

Ad tech firm Dstillery enters B2B arena with intent data from Bombora

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those visitors’ companies.Dstillery offers a targeted B2C ad platform that employs machine learning to optimize its targeting, combining a data management platform (DMP) and a demand-side platform (DSP).This week, the two New York City-based companies announced a partnership where Dstillery uses Bombora’s intent data to target B2B companies whose employees have shown interest in specific products. This is Dstillery’s first move into the B2B market, while Bombora has worked with other DMPs and ad providers.[Read the full article on MarTech Today.]

via Marketing Land

Is your analytics data lying to you?

One of online marketing’s claims to fame is the fact that you can track almost everything.Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many consumers came to your store as a result of seeing your ad. Same goes for billboards, radio spots, television ads.But online marketing? With online marketing, you can track everything!You can know exactly how many people saw your ad, how many responded to your content, how many converted on your site, and even how much revenue came from that ad.Pretty amazing, right? With data like that, it seems like every online marketing campaign should be running at optimum profitability.Only, that doesn’t seem to be the case.In fact, it’s believed that 60 percent of all online advertising spend is wasted. But how? I mean, with all that data, how could that much ad spend be wasted?Is our analytics data lying to us?Well, data doesn’t lie, but it is often misused and misinterpreted.…

Digital or TV? The false dichotomy in advertising

In a bid to secure their own slice of ad revenues, the TV and digital advertising industries have set themselves up as opposing teams and are calling on advertisers to pick a side.With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the credibility of the other, advertisers could be forgiven for thinking they need to make a choice between the two channels.But the reality is, advertisers shouldn’t be excluding TV, digital or any other advertising channel from their media mix. Instead, they should embrace multichannel, complementary media strategies that deliver optimal outcomes for their businesses.So where has the misconception that advertisers must choose between TV and digital come from? And how can the industry shift the conversation away from replacing one channel for another so advertisers can focus on complementary media strategies instead?The digital-conquering-TV mythThe debate between the TV and digit…

Digital Satisfaction Index shows that U.S. brands can gain if they champion Privacy

From the Digital Satisfaction Index Q4 report Note to brands in the U.S.: you can increase consumer satisfaction — and possibly your competitive position — by emphasizing privacy and data safety.That’s a key finding from the newest edition of the Digital Satisfaction Index (DSI), which was launched in July as a product of the Intent Lab. The Lab is a joint effort between Northwestern University’s Medill Integrated Marketing Communications program and Publicis Media’s performance marketing firm, Performics Worldwide.The Lab conducts research into how consumer decisions are made and how brand engagement can improve. The new Q4 DSI report — which looked at consumers in the U.S., Germany and China — finds that Americans are not too happy with brands’ privacy and data collection.The U.S. scores 30.3 (out of 100) in consumer satisfaction with Privacy, while China is 41.9 and Germany is 44.7. The report attributes the relatively high score among Germans to Europe’s regulations for consumer op…

How to use data to justify SEO fixes

SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections.What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes? At Zazzle Media, we lead all our recommendations with data. We ground this with keywords, but then pull all the information we can about our competitors to make informed decisions. We then use past, current and predicted keyword rankings for the affected pages and project traffic levels based upon estimated click through rates.Why Keywords?Why do we use keywords to estimate traffic levels when we already have traffic in Google Analytics? GA is not as clean a data set. You’re not going to get an improvement t…

How to Easily Transfer Data From iOS to Android Using Google Drive

Switching to a new smartphone has always been a hassle for someone who still doesn’t completely sync his content with cloud services, especially if there’s a distinction in the operating system. The prime instance of this is when users attempt to transfer their bare essentials such as calendar entries or contacts from iOS to Android or vice-versa. For easing the situation a little bit, Google has updated its Drive app for iPhones with a new backup option, here’s how to use it.The backup feature is added in a recent update which is still rolling out, hence, first of all, make sure you have the latest version of Google Drive on your iOS device.How to Backup your iPhone or iPad’s Content on Google DriveOnce the app has been downloaded/updated, fire up Google Drive on your device and sign in with your Google account if you haven’t already.Navigate to Menu > Settings and then look for the “Backup” option. Tap that.In the new screen, you can select from “Contacts, Calendar events, Photos…

Workplace by Facebook: a reality check

Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies.As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should.So does Workplace by Facebook live up to the hype? Some words of caution:Beware of “shiny new object” syndromeLet’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Communications tools are the tools; not the strategy. Communication channels are the channels; not the message. How we apply them, and what we use them for, is what counts.The key is to understand the pros and cons of each tool and channel, and when to use them. This means taking into account employee audience demographics, their lik…

Revealing the marketing agenda for 2017

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — so far proving more successful than Google Glass. Marketing is vibrant and impressive, and we all work toward those golden moments when a customer realizes that a brand truly knows and understands them. Some brands are excelling at integrating new technologies to engage and create relationships with their customers.It’s all too apparent to many of us how crowded our lives have become. With an always-on customer mentality, we receive constant marketing messages across a number of channels and devices. Even personal communications span email, Skype, WhatsApp and iMessage — it’s common to be looking at your phone wondering where to find that …

MacOS Sierra Snags a Update that Fixes”Battery Time Remaining” and Graphics Issues on MacBook Pro

Apple has today rolled out an update to the macOS Sierra and with this, it aims at addressing several issues that have been plaguing the MacBook Pro including the battery concerns in the latest MacBook Pro. The update will also solve the graphics issues and the peculiar problems associated with the iCloud syncing. Things started getting ugly when users complained about the poor battery life in the new MacBook Pro and for the same reasons Apple has decided to remove the “time remaining” display from the pull-down menu on the Mac. The update numbered 10.12.2 will roll out starting today.Apple’s support communities and forums like Reddit were flooded with reports from users who claimed that the MacBook Pro has been returning a battery life of only 3-6 hours as opposed to the rated 13 hours. Later on, it was known that the folks who reported relied on the estimated battery life figures shown when one was clicking on the battery icon and this was apparently displaying the inaccurate estima…

Lenovo K6 Note with 5.5 inch FHD Display and 4,000mAh Battery Launched Starting at Rs 13,999

Lenovo K6 Note is the latest smartphone from the Chinese firm to enter India. It joins its recently launched sibling the Lenovo K6 Power as a part of the company’s budget lineup in the country. The Lenovo K6 Note is apparently the successor to the Lenovo K5 Note which is currently available for sale at Rs 11,999.The Lenovo K6 Note sports similar metal unibody design like the recently launched K6 Power. It goes without saying that the K6 Note has a bigger footprint than its smaller sibling, all thanks to phablet like display. In fact, the Lenovo K6 Note features a similar 5.5 inch Full HD display like its predecessor with the only difference being in the display technology. It apparently misses out on the LTPS display technology found in the last generation smartphone.Under the hood, the Lenovo K6 Note packs a Snapdragon 430 octa-core processor with eight Cortex A53 cores clocked at 1.4GHz each. This is coupled with Adreno 505 GPU and 32GB of internal storage. That aside, the Lenovo K6…

ZTE Nubia Z11 and Nubia N1 Launched in India

After bringing the budget-centric Z11 Mini in India a month ago, ZTE’s sub-brand Nubia has today launched two new phones at an event in New Delhi. The Nubia Z11 and Nubia N1 were originally announced way back in July in China. While the former falls in the league of the so-called budget-flagships like Lenovo’s Z2 Pro, the latter is a lot more affordable and both feature impressive hardware for the price, at least on paper.For starters, the Nubia Z11 sports a near bezel-less display touting the company’s FiT 2.0 (Frame Integration Technology) and an all-metal build. There’s a 5.5-inch Full HD LCD panel up front and underneath, it’s powered by Qualcomm’s Snapdragon 820 Quad-core (2×2.15 GHz Kryo & 2×1.6 GHz Kryo) processor, Adreno 530 GPU, 6GB of RAM, and 64GB internal storage which is expandable up to 200GB via a MicroSD card.Camera arrangement on the Z11 includes a rear 16MP f/2.0 IMX298 lens with Optical Image Stabilization, dual-tone LED flash, PDAF, 4K video recording, and an 8…

Amazon Prime Video is now Live in India

Amazon is all set to unveil the Prime Video services in India at an event later this day but it seems that the service has already gone live. Earlier this year Amazon had introduced the Prime Service at Rs 999 ($15) per year and now as an introductory offer, Indian users can subscribe to Prime subscription at just Rs 499 ($7.5) One can start enjoying the video services by using their Amazon.in credentials to signup for the same. As of now, the signup is only being accepted on the Android app and we are pretty much sure that by the end of the day one could also signup using iOS and web browsers on PC.Also, Amazon Prime Video is part and parcel of its Prime subscription service in India. The pricing makes Amazon Prime Video as the most affordable streaming service in India and this is something that will thwart Netflix’s user base. Once signed in you will be surprised by the variety in the catalog, it is easy to deduce that Amazon has one of the well-curated content when it comes to the…

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us.Reviews and star ratings show up in search engine results pages (in both organic listings and paid ads), and Google recently started showing third-party reviews in a company’s Google Knowledge Panel. Bottom line: You can’t avoid reviews, because they’re everywhere!Additionally, research has shown that people use online reviews to make purchasing decisions. According to a recent consumer review survey by BrightLocal (disclaimer: my employer):84% of people trust online reviews as much as a personal recommendation.74% of consumers say that positive reviews make them trust a local business more.91% of consumers regularly or occasionally read online reviews.60% of consumers stated that negative re…