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From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform.The new platform allows major TV program suppliers, like national networks or cable providers, to plan and forecast the availability of multi-screen inventory by specific audiences. This is Adobe’s first major step to support forecasting/planning for ads in TV programming, on whatever platform.In this first release, Director of Product Marketing Campbell Foster told me, the focus is entirely on ads in TV programs that are delivered via Internet Protocol (IP), such as Roku, Apple TV, or TV-on-Web sites like National Geographic Online.He said that the second release, expected within the next year or so, will include addressable linear TV. Currently, addressable TV — where ads can be directed at a specific TV set, toward a specific household’s anonymized profile — constitute only…

It’s been roughly five weeks since the US presidential election and the corresponding fake news scandal. After some initial denial of the problem by Facebook CEO Mark Zuckerberg, the company (together with Google) got busy to try and cut off ad revenue for fake news sources.Zuckerberg also signaled a user-based approach to the problem late last month in a blog post. He previewed what the site was going to do:Stronger detection. The most important thing we can do is improve our ability to classify misinformation. This means better technical systems to detect what people will flag as false before they do it themselves.Easy reporting. Making it much easier for people to report stories as fake will help us catch more misinformation faster.Third party verification. There are many respected fact checking organizations and, while we have reached out to some, we plan to learn from many more.Warnings. We are exploring labeling stories that have been flagged as false by third parties or our com…

nevodka / Shutterstock.com Earlier this year Verizon agreed to buy most of the assets of Yahoo, including the Yahoo brand. The purchase price was nearly $5 billion; however that was before the revelation of two massive hacking episodes.The first data breach took place in 2014 and was said to impact more than 500 million accounts globally. It was revealed in October. Yesterday, news of a new breach came out. That one happened in 2013 and reportedly 1 billion accounts were impacted. Yahoo previously said that the hacking was state-sponsored or conducted by state-affiliated entities (e.g., Russia).Prior to yesterday’s revelation, Verizon was seeking to negotiate a massive ($1 billion) discount off the originally agreed purchase price. Now it may be asking for more than a billion.A developing Bloomberg story says that Verizon is seeking $1 billion discount — or a potential exit from the deal.Yahoo is in a tough spot. They don’t want to make too many price concessions to Verizon because sha…

Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem.Why native mobile apps hold back advertisers and publishersApps you install from the Apple or Google app stores are small, proprietary software applications. App developers must build their apps to the specifications of each proprietary platform (iOS, Android) and have them tested and approved for quality within each store.While this approach ultimately results in a smooth app user experience, the whole “app store” model is fraught with a few core issues for advertiser and publishers:App specifications are closely controlled by Apple and Google (less for Android, as the core is open source), so you are at their mercy. For example, each device has a unique “advertiser ID” which is regulated by each company. Everyone knows the li…

I have previously posted a detailed review of Hostgator hosting, and despite problems I have had with Hostgator in the past, they are still one of the best shared hosting solutions for WordPress.Hostgator offers various hosting plans, the most popular of which is the Baby hosting plan.  This plan offers unlimited bandwidth, unlimited storage, and unlimited domains. This means that with one Baby hosting plan, you can host unlimited websites! I personally host five medium traffic websites on Hostgator’s Baby plan, and my uptime is great.Check out: Hostgator Discount CouponMany new users who sign up for Hostgator are unaware of the opportunity to place an add-on domain (or several) into their Hostgator account. In this tutorial, I will explain how you can add more domains to your Hostgator account.Even if you have purchased a domain from a source such as GoDaddy or Name Cheap, all you need to do is change the name server of your domain to point to your Hostgator account, and add your dom…

Local search is becoming much more transactional. Google previously worked with a range of third party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into online booking with a new program called “Reserve with Google.”Previously booking buttons would link away to the third party provider’s checkout flow. Reserve with Google happens entirely within a Google experience — soon both search and Maps. Google said in a blog post that this new experience “is possible through deep partnerships with top scheduling providers  . . . MINDBODY, Full Slate, Front Desk, Appointy — and we’ll be adding more, like zingFit, MyTime, and Genbook soon.”Facebook recently added local reservations and booking through a similar network of third party relationships:Launch partnerships include Booker, BookingBug, Front Desk, HomeAdvisor, MyTime, Pingup, Schedulicity, Setster and Simplybook.me. Users will be able to buy event tickets through EventBrite and Tick…

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The Jetsons, here we come.Amazon announced Wednesday that its first customer delivery using a drone was a success. Amazon is calling the service Prime Air, the same name in use on the company’s air cargo jets.It happened on December 7 when Richard B. of Cambridgeshire, England, placed an order and received his goods just 13 minutes later. The speedy delivery was made possible by the fact that the customer lives very close to one of Amazon’s fulfillment centers. And Amazon is actually promising drone deliveries within 30 minutes — an undertaking that suggests drone deliveries will likely be limited, at least in the beginning, to major population centers where Amazon will have plenty of customers within range of its fulfillment centers.Amazon has published three videos explaining the drone delivery service on its Prime Air landing page. I’ll embed the one detailing Richard B.’s initial order below. Drone deliveries won’t only be limited by distance, but also by weight. Amazon says Prime …

Elite has updated its Swipe lineup with ELITE Max which comes powered by an octa-core Snapdragon processor. The device bears resemblance to the Elite Note series and comes with a glass back. Priced at Rs 10,999 Swipe Elite will be available exclusively on Flipkart. The phone is made out of Zinc-Aluminium alloy bezel and is considerably slim at 7.7mm.Swipe ELITE Max comes equipped with a 5.5-inch FHD display and is powered by Snapdragon 430 Octa-Core processor paired with 4GB of RAM. On the memory front, the device offers 32GB of storage along with a microSD card that can accommodate another 32GB. Swipe claims that the Elite Max has been optimized for running graphic heavy games without evident lag. The Swipe Elite runs on Android Marshmallow 6.0 and is backed by a 3000mAh battery. Thanks to the Zip Charging feature the device offers 120 minutes of talk time after charging for only 15 minutes.Swipe Elite Max offers a stereo max speaker setup for better audio quality and the High Res au…

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported.The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes.In the class action suit — Matera v. Google, Case No. 5:15-cv-04062, filed in 2015 — plaintiffs argued that scanning emails before they are received by users violates the Wiretap Act and the California Information Privacy Act. The plaintiff represented non-Gmail who had sent emails to Gmail users and had not agreed to Gmail’s terms of service, but had had their emails scanned for advertising purposes. The suit likened Google’s email scanning to the US Postal Service going through mail or a phone company listening in on phone calls. Google had argued that scanning and selling information was how it is able to provide Gmail services for free.The suit also alleged that G…

Facebook has suffered a significant black eye after three revelations in recent months that the company has been misreporting some of the metrics that publishers and advertisers use to figure out the success of their ad campaigns, native videos, Instant Articles and more. It’s creating a trust issue where advertisers and publishers are wondering what it’ll take to make sure Facebook’s future reporting is accurate and reliable.Our special guest this week is Jeanne Bright — VP, Group Director and Paid Social Practice Lead at DigitasLBi, one of the biggest marketing and technology agencies in the world. They have a lot of big clients who spend a lot of money with Facebook, so it’ll be important for Facebook to listen to their concerns and make sure the metrics problems don’t continue. In this week’s show, Bright discusses the need for third-party verification of Facebook’s data and whether these problems will affect advertiser spending on Facebook.This episode runs a little more than 42 …

Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before.Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands and agencies to ramp up what was already happening and tap celebrities, persons of note and creators to help them reach broader (or new) audiences.With this has come the emergence of helpful tools that identify relevant influencers across the numerous social channels. However, there is no unifying or automated platform to manage all the sponsored and organic influencer content across the various social platforms and formats. And as influencer marketing becomes a larger and more important piece of a marketer’s budget, the need for standardization is growing.Recently, ROI Influencer Media (a leading influencer aggregator) announced partnerships with…

Why do you blog? You want your content to be discovered and read by as many people as possible, right?But often your reach is limited. You’re limited by the size of your existing audience.Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).So how do you make your content go further and make sure lots of people read your stuff?Image viaReid HoffmanLinkedIn Pulse can help you do just that.What Is LinkedIn Pulse?LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.According to recent figures, LinkedIn has more than 1 million publishers; more than 150,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.You’ll see a mix of curated content on LinkedI…

Google has decided to experiment with user ratings for movies and TV shows. Is this a new permanent feature?There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows.A selected sample of testers noticed a thumbs up and thumbs down sign on the special box that offers more details about a movie. This is a quick way for Google to build user ratings depending on its own audience.Image: TechcrunchAccording to the first images, the search results display a new percentage of user ratings, right next to IMDB and Rotten Tomatoes. The only difference from the other two sites is the system of rating, with Google relying on like and dislike and not an actual rating as a sign of preference.For the time being this seems to be available only in the desktop version and it isn’t clear whether there is a plan to turn this into a permanent feature.Even if Google hasn’t revealed its plans yet, it could be an interesting addition to its databa…

Lenovo recently launched the Lenovo K6 Power in India. The smartphone which is seen as the successor of the Lenovo Vibe K5 Note and the K5 Plus is priced at Rs. 9,999 and will only be available online. The USP of the device as per the company are the ‘Kickass Multimedia’ features like Theater Max technology and Dolby Atmos Speakers. But does the device justify this billing? Let’s find out!Dashing yet not-so-different designThe Lenovo K6 Power comes with a 5-inch full HD IPS display. Although the design of the phone is not something radically new, but the smartphone looks very good in one’s hand. In terms of basic design, it looks like Lenovo has taken some classes from Xiaomi as the device looks a lot like the Redmi Note 3.Along with the display, the front of the smartphone sports the earpiece along with the selfie camera on the side. Below the 5-inch screen are the capacitive buttons in silver. As we received the Dark Gray unit of the K6 Power, on switching the screen off, there are …

It’s almost a year since Xiaomi has launched an iterative upgrade for the Mi Pad 2. However, the latest Mi Pad 3 has been spotted via leaked presentation material. The leak gives away some of the device specifications and also showcase the device in its full glory. That apart the leak comes on the heels of the actual launch slated to happen this December 30.The Mi Pad 3 will be the biggest tablet from the Xiaomi stable thanks to a 9.7-inch display set at a resolution of 2,048×1,536 thus matching with iPad Pro when it comes to size and display resolution. At 6.08mm the Mi Pad 3 is thinner than the iPad Pro. The pictures show off the Mi Pad 3 in full metal body and dual speakers. The Mi Pad 3 weighs in at 380gms and houses an 8290mAh battery with Quick Charge 3.0 support along with the USB Type-C port at the bottom.Xiaomi Mi Pad 3 is expected to be powered by the 7th Gen Core M processor coupled with an integrated Intel HD Graphics 615 GPU and a humongous 8GB of RAM. On the storage fron…