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Showing posts from December 19, 2016
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Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand

Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related content according to the video advertising platform Pixability. That number is far ahead of the second leading brand on YouTube during the same time period, Beats by Dre which has generated less than 30 million views from its holiday-related videos.In addition to Walmart and Beats by Dre, the top ten brands to generate the most holiday views on YouTube this year include: Paramount, Pokemon, Duracell, 20th Century Fox, Star Wars, Toys R Us, Apple and Best Buy.Most Holiday Video Views in Q4 2016Using its own software to analyze data around branded holiday-related content on YouTube, Pixability found Walmart is the top brand for holiday video views in Q4 2016, but Warner Bros. holds the all-time record with nearly 450 million video views for holiday-related content over the years. (For all-time, Walmart was No. 3, behind Warner Bros and Angry Birds.)Pixa…

Why data amplifiers matter in a world of omnichannel discovery

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches.I believe data amplifiers will become even more important in 2017 because of the impact of the on-demand, omnichannel consumer. To be effective with location marketing in 2017, any brand that operates multiple locations needs to make it a high priority to share their location data with amplifiers.Data amplifiers wield an inordinate amount of influence because of their reach, size and ability to innovate. At SIM Partners, we identify the main data amplifiers this way:Data publishers: The heavy hitters of the search world, such as Google and Apple, which have either built their own search ecosystems or actively shape search. Our short list of the most influential publishers consists of Apple, Bing, Facebook, Foursquare, Google and Yel…

IBM’s Watson is now working as a psychologist for ad tech firm Unruly

Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson supercomputer is helping ad tech firm Unruly generate psychological profiles at scale, quickly and cheaply, to help target video ads.The UK-based firm announced late last week its new Watson-assisted Unruly DNA tool. The central goal is to increase sales by trying to replicate “light buyers” of a brand’s products, with the idea being that these kind of customers already know the product line and haven’t reached their limit of purchases. This is the latest effort by the News Corp-owned firm to understand the hidden feelings of customers. In September, for instance, it unveiled a multi-layered program to measure biometric responses of viewers to online video or TV ads.[Read the full article on MarTech Today.]

via Marketing Land

Shaping the shopping experience: Our top retail columns for 2016

It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year to deliver expert advice on retail tech, marketing tactics and more.It goes without saying that to stay competitive in the retail world, you need to be innovative — and that means staying on top of the latest technologies and trends. Some of the most popular stories of the year looked at the tools and technologies that are shaping the digital retail landscape, as marketers looked toward tech to gain an edge on the competition. From virtual reality and games to the Internet of Things (IoT) and wearables, savvy retailers are stepping up their efforts to amp up and personalize the user experience.News about Amazon continued to capture a lot of reader…

5 steps to making ‘SENSE’ of early lifecycle marketing

With the holidays in full swing, and shoppers searching for those last few hard-to-find gifts, brands are looking for a way to stand out to consumers. One great way is to cultivate the people who have already shown an interest in your brand, say, those who have signed up for your newsletter (We like to call them “members”).Marketing to these members, or “early lifecycle marketing,” can be a key step in the customer journey. While these shoppers have opted in to communications, they haven’t committed to buying anything yet. Your goal is to build awareness and promote discovery to ultimately drive them to make a first purchase.Here are five steps you can take to build a program that will accelerate that process.1. Set up a welcome seriesWhen someone opts in to your email list, traditionally, you would send her a welcome email — or a series of emails over the course of the first few days or weeks following the registration. The idea is to maintain the top-of-mind status your brand curren…

On brands, death and social media

chrisdorney / Shutterstock.com While 2016 hasn’t left us with a lack of things to talk — and argue — about, there’s one thing that most people will agree on: We’re collectively about ready to see this year head out the door. It’s been quite a year for ups and downs across the globe, including the long list of celebrities who have passed away, leaving us to face 2017 without their company.When I wrote the book “Trendology” (examining the data behind real-time marketing), I addressed the growing practice of brands chiming in on current events, including celebrity passings. Whether you love or loathe the practice, a growing audience expects a brand to act more like individuals vs. stodgy corporate entities — and that includes expectations around how they mourn. Brands are now, at times, expected to have a view on breaking news.Social has, of course, changed how we mourn on an individual level, too, which is why the question has surfaced for brands. According to The Atlantic:[T]he likes of…

Google Keep Lets Users Scribble on Notes

Google Keep has been one of my personal favorites when it comes to note taking and creating an archive of important stuff, be it the things to do or the essential stash of information. The clean integration with Google services and co-authoring of notes adds an additional layer of functionality. Well, Google has now added one more functionality, doodling for Chrome users. This feature has already been on Android for quite some time and now Chromebook users can use the doodle function on their touchscreen laptops.The doodle feature can be accessed by creating a “new note from drawing” and by selecting the pen, highlighter and marker tool. You can choose from 28 colors and also 6 line of thickness options. Also, the app lets you draw on current notes by using the “add drawing” options. However, the app is only available via the Chrome Web store and will not work on any browser including Chrome (will not work on keep.google.com). The drawing canvas can be zoomed and one can also use the …

Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more

If there’s one word to describe the biggest online marketing stories of 2016, I’d use “variety.” We cover a wide breadth of online marketing disciplines on Marketing Land and that’s reflected in the content that our readers found most interesting during the past 12 months. The list ranges from Facebook and Snapchat to Google AdWords and Analytics. It includes “big picture” issues like the growth of martech and the reliability (or lack thereof) of Facebook-provided metrics, to more in-the-trenches developments like cross-device remarketing. It’s been a fascinating year for online marketers and that’s reflected in the list below.Beginning today and continuing through the end of December, we’ll be looking back at the most popular content we published in 2016. This’ll include our most popular columns (overall, and broken out by topic) and our most engaging stories on the main social networks.But we begin today with a look at the most popular news stories of the year.Marketing Land’s Most …

What exactly is a marketing cloud, and do you need one?

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes of Adobe, IBM, Oracle and Salesforce?ClickZ Intelligence has published a new piece of research entitled ‘What the Hell is a Marketing Cloud, Anyway?’ which, as the name suggests, seeks answers to these questions.The report is based on interviews with senior client-side executives across a range of brands and a survey of almost 200 marketing professionals about the extent to which their businesses are capitalising on this technology.For the purposes of the survey, carried out in September 2016, we defined a marketing cloud as ‘an integrated suite of marketing tools which are available to marketers as web-based ser…

Why brands should care about brand safety in mobile advertising

Easily spotted on the mobile web: holiday ad next to plane crash story;  Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story…[This post originally appeared on our sister site ClickZ.com, but we thought it was so useful we wanted to share it here as well]Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter.An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social media) or, at worst, damaging to the brand’s reputation.Research by inMobi (via eMarketer), July 2016, highlighted in this column on mobile ad fraud  reveals that 26% of advertisers state that concerns over brand safety is preventing the take up of programmatic purchasing (buying ads on the fly via an ad exchange) of mobile inventor…

[Tech Ad-Ons] Google Maps: Not Google-ish Enough!

Tech Ad-Ons is our new series in which we take a closer look at advertisements from tech companies, and analyze whether they hit or miss the mark.An ad from Google is always a special event. And Google has been doing a fair number of these in India in recent times, and mostly to highlight its Google Maps service. For those just arrived on this planet, Google introduced Google Maps back in October 2004 and ever since then these virtual maps have helped us know routes around the world. The company has added various new features to the service with time which have made it much more easier for us to travel from one place to another – from showing coordinates, movement of the person using the maps to showing the traffic on the way, Google Maps has explained it all. Small wonder, it has over time gained the trust of millions of users.To reach even more users, especially in India, Google has introduced a new ad for Google Maps, the Indian Wedding. But does it work? Let’s see.The Ad Itself The…

Cool Changer S1 with Snapdragon 821 SoC and Harman Dual Speakers Launched

LeEco and Coolpad’s joint smartphone venture dubbed Cool has now launched their flagship smartphone known as Cool Changer S1 in China. Precisely speaking, the Cool S1 has a lot in similar with LeEco’s flagship superphones.The Cool Changer S1 sports a metal unibody design with a 7.5mm thin profile. The flagship smartphone comes with a 5.5-inch Full HD (1920 x1080) IPS LCD display flanked by a microphone grille and three capacitive buttons. Powering the Cool Changer S1 is the latest Qualcomm Snapdragon 821 quad-core processor that is also found inside the LeEco Le Pro3. Besides, the Cool Changer S1 comes with either 64 or 128GB internal storage options, which are apparently based on UFS 2.0. The phone comes in three variants – 4GB RAM/32GB storage, 6GB RAM/64GB storage and 6GB RAM/128GB storage.Under the hood, the flagship phablet from Cool comes with a 4700 mAh battery that supports Qualcomm’s Quick Charge 3.0 technology. In an interesting addition, the Cool Changer S1 comes with Qualc…

First Impressions: Lenovo Yoga Book – Can’t Help Falling in Love!

Candid confession up front: it has been a while since a notebook has made me go “wow!” Perhaps the last one to enjoy that rather dubious honor was the original MacBook Air, quite simply because Yours Truly had never quite seen anything like it. Yes, there have some gorgeous notebooks since (the Dell XPS 13, the Apple MacBook, the Microsoft Surface Pro 4 and a few other worthies) but while they did get the raised eyebrow of interest, they did not make one’s jaw react to gravity, because by and large, notebooks and their new cousins, the 2-in-1s, seem to have been cut from the same basic cloth.The Yoga Book, now, is rather different.It hits you as being different from the moment you clap eyes on it. Because for one, it is incredibly compact. It is about slightly larger than a regular magazine and at 690 grams, is only slightly heavier than the original iPad. At 9.6 mm, it is almost a third thinner than that worthy – and at 4.55 mm thin when opened, thinner than anything we have ever see…

6 Smart Ways of Shopping Online With Safety & Security

Online Shopping – it’s a word that many people get excited about, and sometimes even cancel other plans for, especially around *this* time of the year.The holidays bring with them a load of offers, discounts, and special deals for shopaholics all over the world.And how can the fun loving people of the world miss out on them? :)Check out this quick fun fact:Researchindicates that “shopping has a direct effect on the brain’s pleasure centers. It can flood the brain with dopamine, similar to the way a drug addict experiences a fix.”Shopping is almost like a ritual for some people. And I’m not just talking about the regular brick and mortar stores.When I say shopping, in this digital era, I also mean online shopping. We are living in the age of digital buying.As a matter of fact, according to theMintel Online Shopping US 215 Report, almost 70% of adults in the US, shop online at least once in a month. Another one-third of them shop online once in a week.eMarketer estimates, “In 2016, tota…

Google Maps will now Earmark Places That are Wheel Chair Friendly

Google Maps has been ushering in new features on a regular basis and now the map is aiming to be wheelchair friendly. The maps have picked up a new feature that will tell you whether a particular location is wheelchair friendly or not. One can access this information by tapping on location summary (by tapping on the right arrow mark) and then scrolling down to “Amenities.” Just like the other fields if the place is accessible for folks with wheelchair the check mark next to “Wheelchair accessible entrance” will be marked. Google Maps currently displays certain information about the venues including opening times, reviews, ambiance, whether they serve liquor and also how busy the place is.Google Project manager Rio Akasaka has been leading the accessibility features on the Google Maps and as with most of the other features, the credit for accessibility goes to the Local Guides who usually take part in a questionnaire and answer questions about the place that they just visited. Also, in…

Chinese Company TCL Buys Rights to use BlackBerry Phone Branding

Blackberry has been streamlining its operations and as a result of which the troubled Canadian smartphone maker had earlier announced that it will stop manufacturing the devices. Instead, Blackberry has apparently outsourced the manufacturing part to the Chinese company TCL. If you are a Blackberry loyalist and waiting with bated breath to know about its future lineup you don’t have to wait long. General Manager of TCL North America Steve Cistulli has tweeted that TCL will be announcing new BlackBerry devices at CES 2017.The CES will take place in the first week of January and this means that only a couple of weeks are left till BlackBerry announces its plans. As of now, there is no inkling on the type of devices or the new lineup from BlackBerry but rest assured that the company will stick to Android just like how it did with a few of its recent offerings.
TCL has been into the handset manufacturing business from quite some time and it, in fact, has a similar type of arrangement with…