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Showing posts from December 20, 2016

Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls

From the E.L.F. website Good thing that IBM’s Watson isn’t human, because his many jobs would mean he’d never sleep.The hard-working supercomputing system has now added two more gigs as a shopping assistant to his list of occupations, following his ongoing stint as a mobile shopping assistant for ten Macy’s stores around the U.S. (and many other jobs).The new shopping assistants, which were developed by intelligent engagement platform Satisfi for natural language interaction via IBM’s Conversation and AlchemyLanguage APIs, are the E.L.F. chatbot for the Mall of America in Bloomington, Minnesota and the “At Your Service” concierge for the Fashion Island mall in Newport Beach, California.[Read the full article on MarTech Today.]

via Marketing Land

Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why

Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of every business’s marketing strategy.Selfishly, I run a video software company myself, so I’m obviously an advocate for brands upping their investment in video. But it’s vital that businesses think critically about the data coming to market on video consumption trends, especially on mobile.It’s undeniable that consumer video — entertainment content on YouTube and Facebook — is primarily mobile, but it’s very different for business-related videos on company websites.Not all video is created equalThe average daily time spent on mobile in the US will almost double its desktop counterpart by 2017, according to data from ComScore, Nielsen and ZenithOptimedia. Yet, reports like these often don’t distinguish between videos for consumers’ enjoyment and those for busin…

Pokémon, mobile SEO and more: Our top mobile columns for 2016

We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers are paying attention.It’s little surprise, then, that readers were interested in honing their mobile SEO skills, seeking insights into how to drive more organic traffic to their content from mobile searchers. After all, in a world where most searches are done from a mobile device, if you’re not doing mobile SEO, you’re not doing SEO right.The wild success of Pokémon Go over the summer sparked the interest of many readers, as marketers were quick to ask how they could capitalize on the augmented reality game for mobile. And while the Pokémon phenomenon has finally peaked, that hasn’t stopped marketers from looking more clos…

First you thought your brand dollars were safe… then fake news happened

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been political, it extends far beyond. Brands are becoming nervous as they realize their ads may be appearing around narratives and articles promoting racism and hate speech.Advertisers have every right to be concerned; the cost of an error in this arena can mount quickly, leading to a backlash and lost sales.The recent presidential election created a nationwide awareness of fake news sites, but it’s something that’s been around for quite some time. It began with promotion from sites like Outbrain and Taboola which would create headlines seeming to be interesting news.The concept is very similar to “clickbait.” Clickbait is web content that aims to increase advertising revenue by relying on sensational headlines to attract readers and increase site visits. These websites are often characterized as low-quality, and they’re mainly used to attract readers to cl…

Heavy discounts and post-Black Friday lull create challenges for retailers

The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Friday and Cyber Monday sales reaching new heights.But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.”As NPD’s Chief Industry Analyst, Marshal Cohen, explained, “Bigger discounts mean deeper holes to climb out of to match last year’s sales numbers.”The NPD Group says that total dollar sales were down 5% this year in fifth week of the holiday shopping season, which includes Cyber Monday. Only one merchandise category, athletic footwear, registered a gain compared to 2015, with dollar sales ri…

White Ops reports biggest ad fraud botnet found yet: “Methbot” targeting high CPM video inventory

Digital advertising fraud security firm White Opsreleased a report Tuesday detailing the exploits of “Methbot,” a new variation on the botnet. The firm says Russian cybercriminals have used Methbot to siphon off $3 to $5 million in video ad revenue from premium publishers every day.The operation targeted high value video advertising inventory, including inventory sold through private marketplaces, by spoofing more than 6,000 premium publisher domains and creating fake pages on which it could run real ads from real advertisers. White Ops is releasing a list of 250,267 URLs that were generated by Methbot across 6,111 publisher domains. Some example fake pages from the report: makes Methbot unique from other major botnets is that instead of hijacking home computers at the user level, the Russian cyber criminals invested in building a netw…

Dear Facebook, Please Stop Copying Snapchat!

The world knows Facebook as “The Social Network”. It is the company which has taken over various platforms like Instagram, WhatsApp, Oculus VR amongst others; the company which is worth hundreds of billions of Dollars; the company whose active user base is more populous than most countries.Oh, and in recent times, it’s the company which copies its competitors. And for those with brains running at the speed of 0.01 miles per hour — yes, we are talking about Snapchat here!Facebook has just introduced a new camera feature to its Messenger application which comes with various AR based filters. Ummm… we think we have seen this “newly added” feature before somewhere.And guess where? Snapchat, of course. The new updated Messenger has got Masks, Photo Filters and Stickers which takes us straight back to Snapchat’s Lenses, Geo-Filters and Stickers!While we were flipping back the pages of our Facebook-Snapchat history book, we came across the chapter from where it all started. We remember it ve…

Lenovo Zuk Edge Announced in China, Features Snapdragon 821, 6GB RAM and Heart Rate Sensor

Lenovo’s Zuk series has been gaining a lot of attention in the premium hyper performance segment. The Zuk devices are known to be priced at an affordable price point and yet offer class leading features including top of the line hardware. Lenovo’s Zuk has now announced Zuk Edge (spotted earlier on AnTuTu benchmarks) which comes powered by Snapdragon 821 and sports an extremely thin set of bezels.
The 5.5-inch FHD display offers a screen-to-body ratio of 86.4% thanks to the 1.63mm frame. The device draws its power from Snapdragon 821 paired with 4GB/6GB of RAM. On the storage front, Zuk Edge offers 64GB of UFS 2.0 internal storage. The device is packed with other features including a heart rate sensor, UV Sensor, Altimeter and a U-Touch fingerprint sensor that it quite nicely tucked away under the glass and promises to unlock the phone in a matter of 0.09 seconds. The heart rate sensor at the back is capable of measuring blood oxygen levels and comes wrapped with 2.5D curved glass.Came…

Apple Exploring Possibilities of Local manufacturing in India

Apple may have finally decided to join the bandwagon of phone manufacturers and explore the possibilities of manufacturing products locally. According to Wall Street Journal, Apple in a letter to the federal government in November has charted its manufacturing plans in India and has also asked for financial incentives.
Apple’s market share in India has been stuck at a paltry 2 percent and this is where the local manufacturing would come to the picture. Apple products attract heavy import duties and as a result of which they are unable to directly compete with the premium brands. That said the Cupertino company has been trying to push the sales by introducing easy finance options and also buyback scheme. They also tried to talk the government into allowing them to sell refurbished iPhones so that the base price of the offering would come down.
After several attempts, Apple finally got a nod from the government allowing them to set up retail stores in the country thus getting exempted f…

Facebook Messenger Gets Group Video Chat Feature

It’s been only a week since Facebook Messenger added a new camera to its app and now it already has an extension of the feature. Messenger has now rolled out group video chatting and the app will support six users simultaneously. Facebook has been doing whatever it takes to get people share more content and as a result is offering a handful of new intuitive visual options. Furthermore, the app will also support live 3D masks (currently restricted to iOS), emoji, stickers and send the text. According to Facebook, the this (video chat) is “the most requested Messenger feature ever.”The new feature will be a direct threat to a handful of third-party apps that offer a similar functionality and till now has been successful in getting funded from the Venture Capital. Moving on, the new group video chatting feature also allows up to 50 people to join the conversation and just listen or even join via voice join in. In order to get started the update to the latest Messenger app and you are goo…

11 Pictures That Define Types of Bloggers Who Exist in the Blogosphere

No two bloggers are the same – I’d be wrong if I say so.We all bloggers share some similarities which connect us, define us and inspire us to connect with each other while we’re busy pursuing our passions.Sometimes we look at the influencers who motivate us and try to be like them. Other times we click on some random comments and find new friends whom we didn’t even expect to talk to. It’s all a beautiful part of what we do and the life that we live.It’s about the work which we do each day and can’t stop thinking about. What we create tells others who we are and gives them a peek into our heart.But hey, our lives are a lot different than what others think, aren’t they?Types of bloggers who exist in the blogosphereLet these 11 images speak for you the story of the two types of bloggers who always exist in what we proudly call the blogosphere.1. The Artist and the Entrepreneur2. The organized people and the messy creatives3. The storytellers and the preachers4. Those work for passion an…

How To Migrate From To (Self hosted) is a good blogging platform to start your career with, but over the time when your realize the real potential of blogging for yourself, for your business or for making money, you want to move your blog to a self-hosted WordPress ( This is a detailed guide for you to move your free WordPress blog to your hosting.If and terminology is confusing you, you should read my earlier guide on the difference between and (Self hosted WordPress).Now, since you and I are on the same page, it’s time for you to take that big decision which you wanted to make it for long, and migrate your blog to your own hosting and remove all the restrictions which you had to face on free WordPress platform.In this guide, I will share exact steps you need to take to migrate blog to your hosting and make the migration search engine friendly.By search engine friendly I meant, you should not lo…

Do you have the martech knowledge you need?

Albert Einstein said “The only source of knowledge is experience.”Seems the martech challenges we face prove Einstein correct yet again.Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world.Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech challenges.P.S. Join us this May 9-11 in San Francisco at the MarTech Conference for three inspiring days of sessions, vendor solutions, fireside chats and keynotes focused on marketing, technology and management issues. If your company closes its books this December, grab your tickets using this year’s budget. Prices will never be lower for MarTech San Francisco than they are right now for both individual and group tickets.

via Marketing Land

Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:51% of US adults have bought something online via their cellphones [Pew data]
Dec 19, 2016 by Matt McGee
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.Google studying ways to fix offensive search suggestions & results
Dec 19, 2016 by Danny Sullivan
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.Why you should budget for call tracking in 2017
Dec 19, 2016 by Digital Marketing Depot
With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue—not just within the purview of marketing, but acr…

51% of US adults have bought something online via their cellphones [Pew data]

It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that.The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cell phones, and not just for product research but also for purchasing. A survey of almost 4,800 US adults conducted in late 2015 shows that about 80 percent have bought something online, and just over half of all US adults have made a purchase via their cellphone.Shopping via cellphone is much more common among younger shoppers. Pew’s research shows that 77 percent of 18-29 year olds and 64 percent of 30-49 year olds have made a purchase on their phone. To compare, only 36 percent of 50-64 year olds and 17 percent of those 65 and older said they’ve used their phone to buy something online.The …