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Showing posts from December 23, 2016
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How your startup should be using Google AdWords

For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it?No matter what you do, it can feel like the wrong choice; advertising your business for the first time can be very stressful.But you’re taking a leap, and you should applaud yourself for it — and then use these tips to start generating growth.[Read the full article on Search Engine Land.]

via Marketing Land

3 Brilliant Ways To Write More Blog Posts In Less Time

Writing articles can take its toll on even the most productive writers and bloggers.As content creators, bloggers are fully aware of their responsibility to write unique and actionable content for their audience. It is through their articles that they are able to communicate their ideas to their readers, who in turn reciprocate by becoming subscribers and/or clients (depending upon the goal of the blogger).However, writing is also a time-consuming task.From ideation to the actual writing, there is a lot of effort put into creating well-written content that people will read from start to end. Doing this on a consistent basis is not for the faint of heart, which is why some suffer from writer’s block and a host of other factors that affect their writing.Ultimately, the main culprit of their inability to produce is not developing a system that allows them to focus on their writing.In this post, I will help you focus on simple yet effective ways to help you get more articles written in le…

Four most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to.Retailers struggle with the post-Black Friday lullJust two weeks ago in our Friday search news round-up, we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while. But now, new figures from the NPD Group have cast doubt over whether retailers will make this holiday shopping season a success after all.Al Roberts reported for Search Engine Watch this week on how heftier discounts and more abundant week-long deals than in previous years mean deeper holes for retailers to climb out of in order to match last year’s sales numbers.The record-breaking Black Friday and Cyber Monday sales figures are ev…

Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up.Like many of us, he’s awash in data — from social networks, web browsing trails, and the particulars about that time when so-and-so helped the old lady cross the busy street or when such-and-such didn’t let the other car cut in front.Sure, machine learning helps him pick out the most relevant data, and predictive analytics can forecast whether those were isolated incidents or typical behavior. But then the data needs to be turned into the right gifts or lack thereof — and, well, there are only so many elves in this world to help out.So, once again, we decided to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls.It’s the least we could do.Who’s been niceGo, Pokémon, GoIt feels like decades since we first starting hearing about …

The Trends That Defined Tech in 2016

Call it whatever you will, but one thing that you cannot call 2016 is predictable. One of the least likely contestants won the US presidential elections, Indians have learned the not so gentle art of lining outside ATMs at odd hours and neither Rafa Nadal nor Roger Federer even made it to the final of a Grand Slam tournament. There were craziness and chaos aplenty in the tech world too, with BlackBerry exiting smartphone manufacturing, a new player turning the Indian telecom market on its head and a whole lot more. As the dust settles on 2016, here’s a look back at the trends that defined the year in some areas of technology:1. The three horsemen of the smartphone market!It’s now eminently clear that the smartphone market has become a three-horse race. There are Apple, Samsung and then there is the entire gang of Chinese manufacturers. Apart from this trio, anyone else hardly matters anymore. Yes, one can argue that companies like HTC, Sony and LG, still exist but they simply do not m…

How analytics data should fuel creativity

We’ve all been hearing that the quality of the customer’s experience is now what determines the success of a brand’s efforts. But, did you know that it is predicted that by 2020, 85 percent of a customer’s relationship with a brand will lack any human interaction? If that proves true, then dynamic and personalized digital interactions will be more important than ever.How will you create heart-stopping, memorable experiences that will win over your digitally sophisticated customers? The same customers who might only give you seven seconds to make your case?For all the creatives out there — don’t surf away! This isn’t just about implementing more (and more) marketing strategies. Something new is happening, and it involves the intersection of creative talents, data and marketing. Marketers, creatives and analysts must come together to figure out how creatives can respond to increasing demands from marketing departments.Data should fuel creativityWhile creatives don’t typically become hea…

First impressions: Nubia Z11 – Daring to Take on the OnePlus 3T? You Bet!

Any handset manufacturer who tries to price their device in excess of Rs 25,000 (~$375) these days runs the risk of being compared with what is turning out to be a veritable albatross for all premium phone manufacturers, the OnePlus 3T (now that the OnePlus 3 is being phased out after having fulfilled a similar ruffling role). So when Nubia announced that its new flagship, the Z11 would be priced at a rather pricey Rs 29,999, up went the eyebrows: would it be able to hold its own in a price band that also contains the (gulp!) OnePlus 3T?Well, after having used the device for a couple of days, my extremely qualified answer is: you know, it might well do just that! For the Nubia Z11 does have a lot going for it.And notwithstanding all the talk of specs and camera, perhaps what really hits you about the Z11 is its design. No, it is not exceptionally different, but it is very eye-catching nevertheless. We got the gold and black edition and have had to handle our share of queries about it.…

Happy holidays from Search Engine Watch!

As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you. Whether you are a reader (hi Steve), a contributor, a commenter or a malicious hacker, hell-bent on accessing our database in order to find out the secrets of my unpublished opus “4 and a bit ways to make images load a little bit quicker”, we genuinely appreciate you taking the time and energy to get involved. What can we say – without you we’re nothing.Hopefully you’ve enjoyed our content this year (and if you’re the kind of Grinch who hasn’t, then let us know, we want to keep getting better at this), and we’re looking forward to a 2017 full of challenges, learning and general SEO-related hi-jinx.Have a fantastic holiday season, we’ll see you cats in in the new…

The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy

In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a social media war room the brand set up with its agency MRM//McCann during National Pancake Day.“We executed and implemented a social media war room with MRM/McCann, which meant we had a team of people — like a newsroom — sitting around managing and actively participating with all the conversations that were happening nationwide on that one specific day in March,” said Thompson.Wanting to know more about the social media war room IHOP’s agency put together and managed, we turned to MRM//McCann’s vice president of social media strategy, Randi Rosenfeld.“When it comes to a day like National Pancake Day, that is far and away the biggest day of the year in terms of traffic to the restaurants and conversation online,” says Rosenfeld, “That’s the perfect case where it does make sense to get everybody in a room toget…

Asus ZenWatch 3 Launched in India, Prices Start from Rs 17,599

Asus has launched its latest smartwatch the ZenWactch 3 in India. Priced starting from Rs 17,599, the ZenWatch 3 comes at the right time since Google is expected to release the final version of Android Wear 2.0. The ZenWatch comes with a focus on activity tracking and the aesthetics as well. The watch is crafted with 316L grade stainless steel which is complemented by the variety of straps.
Asus ZenWatch 3 comes powered by Qualcomm Snapdragon Wear 2100 and is coupled with 512MB of RAM. On the storage front, the watch offers 4GB memory. The ZenWatch 3 is equipped with a 1.39-inch AMOLED display set at a resolution of 400p offering pixel density of 287ppi and multitouch support. Furthermore, the display is protected by 2.5 curved Corning Gorilla Glass 3.The connectivity options include built-in microphone for voice commands, Wi-Fi, Bluetooth 4.1, call and messaging support. Asus ZenWatch 3 boasts of IP67 protection and supports HyperCharge technology that is designed to be power efficie…

[Tech Detox] What the Hell is… Aperture!

Cameras have become an integral part of our lives and the cameras producing high-quality images and offering manual settings are no longer associated just with DSLRs or professional cameras. Smartphone OEMs have realized the importance of the camera in a smartphone and have been making it better with each passing day. From stacking smartphones with a massive 41-megapixel camera to making dual cameras on the back of the phone a trend, we have just seen phone cameras move from being add-ons to an essential feature of phones.Although our phone cameras are getting better every day, no one can deny the fact that they are becoming a little complex as well. And so are the terms associated with them. Five years ago, megapixels and flash were the only terms used in their description – today, companies use words like f-stop, ISO, shutter speed and a whole lot more. And most of it just bounces off our minds.One of these terms is… APERTURE!Aperture is one of the first things one should know about…

Google to Launch Two Android Wear Flagship Smartwatches Early Next Year

Smartwatch market hasn’t received the exponential growth; Google may have expected while launching Android Wear platform couple of years back; but that doesn’t make them shy away from investing heavily in this segment. In an interview with The Verge, Jeff Chang, Product Manager of Android Wear at Google confirmed that the company is indeed planning to launch two new Android Wear flagship smartwatches in the first quarter of 2017.Chang revealed that these smartwatches wouldn’t be manufactured directly by Google. Instead, they are tying up with a reputed electronics firm to develop both the Android Wear powered smartwatches. This effectively means that Google will be merely providing the software while leaving the hardware expertise with the manufacturer. This is unlike what Google did with their Pixel smartphones this year. It would rather be justified to state that Google has opted for the Nexus path to market their brand new watches. Though, Chang refused to reveal the name of the ma…

Twitter overcharged video advertisers due to error in its Android app

Well, Twitter has one-upped Facebook.For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday.“We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. Once we discovered the issue, we resolved it and communicated with affected partners. The impact was limited given this happened only on Android clients over the course of a month. This was a technical error, not a policy or definition issue, so we are confident it has been resolved,” a Twitter spokesperson said in an emailed statement.Twitter has refunded the affected advertisers, according to a person familiar with the matter, confirming a Business Insider report that broke the news earlier on Thursday. In some cases the refunded amount was as little as $1, the person said, though that may say as much about Twitter’s video…

Amazon Alexa is now the voice agent for marketing analytics platform Datorama

The family of Amazon Alexa devices. If you thought intelligent voice agents were only for handlessly searching the Web or calling up your favorite songs, it’s time to recaliber.This week, marketing analytics firm Datorama announced that its Marketing Integration Engine has been integrated with devices powered by Amazon’s Alexa voice agent, including Echo and Echo Dot. Subscribers to the Datorama platform need to ask Alexa to enable the “Ask Datorama Anything” skill.CMO Leah Pope told me via email that, as far as her company knows, this is the only Alexa front-end for a marketing tool. She added that Sisense also has an Alexa front-end, but “they are classified as a traditional BI [business intelligence] tool, not marketing analytics.”[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Local search, attribution modeling vendors & November’s top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Uncovering the white spaces of opportunity for local search
Dec 22, 2016 by Jon Schepke
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. 6 questions to help you evaluate an attribution modeling vendor
Dec 22, 2016 by Alison Lohse
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Variations on a marketing stalwart: Our top email marketing columns for 2016
Dec 22, 2016 by Pamela Parker
Don’t make the mistake of thinking you know all about email just because it’s been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular …

Uncovering the white spaces of opportunity for local search

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands.One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands must use the context of location across all their search marketing efforts — paid, earned and owned.This reality hit home for me earlier this year when Forrester Research published its Wave for search marketing agencies, which is an evaluation of agencies such as 360i, Acronym and Ethology that provide search marketing services (Payment required for access to the full report).I always read the Wave closely, along with other third-party research, such as the Kleiner Perkins Caufield Byers Internet Trends Report by Mary Meeker, to identify what I call white spaces of opportunity for companies to grow their businesses through search, especially local search. And the 2016 Wave identified a number of t…