Skip to main content

Posts

Showing posts from December 27, 2016
Instapage

Report: Personal health data should be off-limits to common marketing practices

From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition.The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA.But, according to an extensive new report from the Center for Digital Democracy (CDD) and American University, their information shouldn’t be treated like ordinary marketing data.The report, “Health Wearable Devices in the Big Data Era: Ensuring Privacy, Security, and Consumer Protection,” says that many common techniques for utilizing marketing data — including lookalike modeling, predictive analytics, scoring, programmatic advertising, and “buying and selling of individual consumers” — threaten consumer privacy in unprecedented ways when it comes to health data and status.“Health data is personal information and should get higher standards” than other kin…

Eat Local: Our Top 10 Local Search Columns of 2016

At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder: Were they right?Local SEO continues to be a thriving niche within the search industry. And this year, while relatively quiet, still saw some major developments that impacted how local search practitioners perform their jobs.[Read the full article on Search Engine Land.]

via Marketing Land

HandBrake Exits Beta After 13 Years, Adds Redesigned Presets, Transcoder Functionalities and Better Subtitle Rendering

I have seen a fair share of video converters in the last decade or so but the need for one has been diminished at least for me, until now. The present day video players do offer the encoding ability that’s required to play a majority of video formats but there is always that one format which gives you a last minute headache and then you need to reach out for the good old video converter. The sole reason why we breached the topic of video converters is the HandBrake Video Converter, a converter that promises to have your back in case of video encoding troubles.
The HandBrake has not popped out of the blues and has been around for a while, quite a while actually. It was way back in mid 2000’s that Handbrake started as a program to convert video DVD’s, a novelty back those days. What this essentially means is that the tool has undergone several stages of metamorphism over the last 13 years and finally it’s being offered as one of the most comprehensive video converter solution, or so we …

SEO in 2017: Mobile optimization as a competitive advantage

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category.In many industries, this may be conservative and, at the agency I head up in the UK, Bowler Hat, our B2C clients are seeing up to 85 percent of all site sessions conducted on mobile devices.Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobile. That form-fill that was mildly annoying on desktop is an absolute pig on mobile. Even if it is responsive.This is not good enough in the mobile-first world we are racing toward in 2017.[Read the full article on Search Engine Land.]

via Marketing L…

Improve your paid search & social through relationship marketing

A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place.The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.This article outlines strategies for effectively leveraging paid search and social in a way that builds sustainable relationships, which ultimately drives ever-increasing amounts of revenue and profit.Strategy #1: Be there for your customersThe first step toward building sustainable relationships is being where customers are either searching for information or consuming con…

Sisense lets you ask for analytics by voice — or check the color of your desk lamp

A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue compares to this? Maybe you should just ask out loud.Or maybe the color of your desk lamp can tell you if you’re meeting your sales targets.Those natural interactions are part of new interfaces to query the business intelligence platform of New York City-based Sisense. The company, which says it has more than a thousand corporate customers, has rolled out in the last few months interfaces for Amazon Alexa, chatbots, and connected lightbulbs.“Our entire focus is on simplifying complex data,” CEO Amir Orad told me. These new kinds of natural interfaces, he said, mean that one can avoid the thought processes developed by thirty years of screen-based dashboards, so you can just ask for what you need.[Read the full article on MarTech Today.]

via Marketing Land

The Departed Dozen: 12 Products that Breathed their Last in 2016

They came into the year with high hopes but were unable to keep pace with industry and consumer demands, and at the end, had to head for the exit. We are, of course, talking about technology products whose lives came to an end in 2016 due to lack of consumer interest or for shifting corporate and industry focus. Surprisingly, there were a lot. And in our opinion, these were the twelve whose demise had the greatest impact. (Confession: we have tried our best not to get emotional in some cases):1. Pebble
We begin with the acquisition of the smartwatch startup, Pebble by Fitbit. The merger merely was for Pebble’s software assets and hence, you will not be seeing any new smartwatches from the brand now. Pebble had defined a more approachable and utilitarian standard for smarter wrist gadgets and still commands considerable loyalty. However, they couldn’t sustain their growth and eventually, had to settle for a buyout.2. Google Nexus2016 also saw Google abandon its Nexus smartphone brand t…

Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether Verizon’s planned purchase of Yahoo will actually go forward despite two big hacking admissions from the internet company. A second big acquisition of the year — Microsoft’s purchase of LinkedIn — didn’t make the top 10 but was still of considerable interest and likely long-term impact.Meanwhile, some of the more longstanding industry trends continued their rise this year. Programmatic display is as hot as ever, and marketers are getting more knowledgeable and sophisticated about making the most of it. Video advertising — driven in part by the rise of mobile — was also on the upswing in 2016. And, finally, native advertising, both promising and problematic, was still being worked out this year, as the industry (and the Federal Trade Commission) struggled to maximize efficacy while being sufficiently transparent to consumers.For more details and action…

2016: The Year in Social Media

Oh, 2016. You were a year that may not be missed but cannot be forgotten.You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors. The year the largest video network tried to become a social network as seemingly every social network tried to become a live video network. The year messaging apps matured. The year a rivalry between the next generation of social networks emerged. And the year one social network sold out while another failed to find a buyer.2016, you were a weird, unforgettable year. Here’s what I’ll remember most.The year of fake news
If on the internet no one knows you’re a dog, on Facebook no one knows if you’re lying. The social network got slammed for serving as a vessel for fake election news. How much that spread of falsehoods influenced the U.S. electorate is anyone’s g…

5 things you should know about the Google Display Network, direct from Google

As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for the Google Display Network. In July, the Google Display Network launched responsive ads. And in late September, we announced cross-device remarketing, display store visits and display location extensions.We’ve gotten a lot of questions on these new features. In favor of starting 2017 off on the right foot, I decided to dedicate a full Q&A to answer the top questions we’ve heard from you.Here we go…1. How do I set up cross-device remarketing? How will this impact my conversion rates and performance?Good news — nothing is needed on your end! As long as you’re running display remarketing across all devices (including mobile), you’ll be opted in to cross-device remarketing. And the more you invest across devices, the more you’ll get out of cross-device remarketing and measurement.What’s different? Before cross-device remarketing, someone who visited…

Content about content is king: 2016’s most popular columns on the topic

One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Content Marketing columns of 2016.Meanwhile, the perennial topics of creating engaging content (both textual and visual) and of making sure it’s seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.’s tactics and Rebecca Lieb explained how personal branding and content marketing work together.One thing’s for certain — content marketing was still king in 2016, and it will continue to be central to digital marketing, whether it takes place on websites, within apps, on social media, within voice interactions or wherever things are happe…

The 12 stages of email marketing’s evolution: Past and future

The email inbox is ripe for innovation because inbox providers “haven’t come up with anything new” since 1975. That’s what Drew Houston, the founder of CEO of Dropbox, said at Dreamforce in 2013. As a huge fan of email, I remember being kind of offended on behalf of email and thinking, “Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email.”Email soon had its revenge, as Dropbox shut down their Mailbox email app a couple of years later because it couldn’t keep pace with the innovations in the industry.It’s a dangerous mistake for brands to underestimate the changes that email has undergone over the past couple of decades, as it sets them up to not be agile enough to cope with the coming changes — some of which are tectonic.Before talking about the trends that are currently brewing, let’s quickly look back over how email — which was developed by Ray Tomlinson in the early 1970s — has evolved since just the 1990s.…

How To Noindex WordPress Categories and Tags

When I posted about how to recover from Google panda, I mentioned that you should let your quality pages be indexed by Google and keep others as “noindex”, but “dofollow”.This goes for your tags, categories, author pages, and monthly archive pages.Two main reasons to noindex WordPress categories and tags:Avoid post duplication.Only quality pages will become part of Google Search.The second reason is very important after the Google Panda algo became live because Google mentioned that Google Panda now focuses on quality content.Obviously your tags and categories pages can’t be considered “quality pages” for search engines. They are good for user-navigation, but don’t add any value to search engines.Many WordPress users are not aware of how they can keep WordPress blog tags and categories as “noindex”.Here are some ways to add the “noindex” attribute to your category and tag pages.Ways To Noindex WordPress Categories and Tags:Noindex your tags and categoriesThis part is subjective as it …

Gionee M2017 with 5.7 inch QHD Dual Edged Display and 7,000mAh Battery Launched

Gionee M2017 has now been officially announced in China. It looks exactly same as the smartphone that got leaked via renders a few months back. The highlight of the Gionee M2017 is the humongous 7,000mAh battery on the inside, which apparently is achieved by a combination of two 3,500mAh batteries.Externally, the Gionee M2017 succeeds to stand out from the crowd thanks to its metal unibody construction and dual edged display. Furthermore, the back of the smartphone is clad in a premium leather finish. Apart from that, the Gionee M2017 misses out on the headphone jack, thereby falling in line with the current trend of the smartphone industry. Up front, the latest smartphone from Gionee’s battery centric ‘M’ series sports a 5.7-inch dual edged Quad HD AMOLED display. Incidentally, this display comes with a markedly harder Sapphire Glass for protection instead of the standard Gorilla Glass. Gionee claims that they have made use of a low power consumption display which when paired with th…