Skip to main content

Posts

Showing posts from December 30, 2016
Instapage

Why Google shutting down Map Maker should terrify SMBs

Google’s Map Maker has often received bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help prevent disasters like this one. So Google’s announcement that they’re shutting down Map Maker entirely in March of 2017 made a lot of people really happy.It’s the end of spam, right? We should all be celebrating, right?Nothing could be further from the truth.Allowing spammers to hide rather than vanquishing themThe truth is that users — some with less-than-virtuous motives — will still be able to make edits to business listings, just like before. Instead of doing it on Map Maker, however, they will do it through Google Maps by pressing “suggest an edit” on the listing.Spammers know this, of course, and have already shifted the majority of their edits to Google Maps because it hides their activity from the general public.Currently, when a user makes an edit to a listing on Map Maker, the edit history on the listin…

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But while many local SMBs (small and medium-sized businesses) are moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled grassroots marketing.These national brands are using local sponsorships and partnerships as a way to court customers where they are. Rather than approaching local customers with a generic ad from Columbus to Catalina, these companies are sponsoring the t-shirts for your kid’s Little League team, and they’re donating to music schools and local breast cancer support groups.And they’re seeing returns, in market share, company culture and support in the face of scandal — as in big-bank-in-hot-water kind of scandal.But that comes later.Let’s start with the pacers.Clif BarBefore the mid-2000s, only the most elite marathon participants paced themselves for the entir…

10 behavioral science principles for great digital creative

Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the information age.“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes [and what information consumes is pretty obvious] — the attention of its recipients.”Simon wrote this prior to computers becoming commonplace — and, of course, before smartphones were ubiquitous.In the subsequent years, the tension between information and attention has gotten even more extreme.As advertising creativity also grows in complexity to acclimate to new environments, how do you make effective digital creative in a “MAdTech” world?It turns out that behavioral scientists have been wrestling with how people make decisions in an attention economy for some time. We can learn a thing or two — or 10 — from their treasure trove of learning.Herewith are my top 10 behavioral science dr…

Top brand moments in 2016: 5 CMOs share their biggest milestones of the year

It was a big year all around in digital marketing. From video and social to martech and ad tech – there was no slowing down when it came to the ways marketers could engage their audiences, share their content, interact with consumers or measure their outcomes.Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would remember 2016. So we turned to StubHub, Peloton, Mizzen+Main, Olapic and HopSkipDrive to ask what major milestones helped shape their brands during the last 12 months.From StubHub’s major rebrand and Olapic’s acquisition by Monotype to Mizzen+Main’s “Portrait of a Patriot” campaign and Peloton’s event that brought 400 cyclist to NYC – it appears these brands had just as big of a year as the digital marketing industry that serves them.Top Brand Moments in 2016 Jennifer Betka, CMO, StubHubIn May, StubHub unveiled a new brand identity and launched a new advertising campaign. I see this as the moment we…

How to use BHIM App to Send and Receive Money in India

The push for cashless India has been aggressive in the recent past, thanks to the ongoing demonetization efforts and the apparent shortage of cash. Today, the Indian Prime Minister, Narendra Modi, has launched BHIM (Bharat Interface for Money), an app that will make use of Aadhar card authentication to make cashless transactions. As of now, the app is only available for Android but soon we can expect the same to go live for iOS and other platforms as well.Provided the app gains sufficient traction it can further ease the burden of people and also compete with the likes of other payment systems including PayTM, Freecharge, and MobiKwik. That said, as of now, BHIM app is mostly centered around making and receiving payments, unlike PayTM and others who offer an array of services including mobile recharge and bus ticket booking. Also, it’s not a wallet per se as it’s directly linked to your bank account(s).Must Read: 8 Things You Should Know About Narendra Modi’s BHIM AppWhere to download…

Tech Hits & Misses of 2016 and What Lies Ahead in 2017: the TechPP Team Report

As 2016 draws to a close, we asked the team at TechPP to list out what in their opinions were the best products and the biggest disappointments of 2016. And what they were looking forward to in 2017. The result was quite a collection. Read on.Shubham AgarwalBest of 2016: Google PixelFor me, the best of 2016 has to be the Google Pixel. And this may sound fanboyish and even typical but the truth is I have been waiting for a phone like this for years. I always considered iPhones to be the best smartphone lineup there is in the market, however, my deep hatred towards Apple’s constrained ecosystem never let me buy one. And its Android counterparts always seem to be lacking at least one major aspect – the Samsung S7 was too glassy for my usage, the Nexus 6P was huge, the Nexus 5X wasn’t powerful enough, the HTC M9 didn’t have the best in class camera… you get the idea. The Google Pixel showcases Android in its true glory while not compromising on the rest of the features. The smaller varian…

8 Things You Should Know About Narendra Modi’s BHIM App

Demonetization has finally given the long-overdue push to digital payments in India. Platforms such as Paytm or even POS services have been at their peak position as the citizens continue to struggle due to the lack of cash. Now, Prime Minister Narendra Modi has launched a new UPI-based app called BHIM (Bharat Interface for Money). Hence, here are eight things you should know about it.1. It’s not a Digital Wallet ServiceUnlike Paytm and Freecharge, BHIM is not a digital wallet and is actually based on UPI (United Payments Interface) that government announced a few months ago. This essentially, means you don’t need to load any money as it’s directly connected to your bank account. Therefore, whenever you transfer or receive money, your account will be automatically updated.2. Money can also be sent to non-UPI banksIn case, the receiver’s bank doesn’t support UPI which is actually quite unlikely since almost every other bank is compatible from Axis Bank to Bank of Baroda, money will be …

BHIM App is an Aadhar Based Payment Portal that Aims to Take on Paytm

Going with Prime Minister’s vision for a cashless economy, the Government of India has now announced a new Aadhar based payments app that aims to take on the likes of Paytm and Airtel Money. Bharat Interface for Money, in short BHIM, is currently available for download only on Android. With that said, National Payments Corporation of India (NCPI) plans to launch a iOS version of the same soon.The BHIM app can be regarded as a rebranded version of the Unified Payments Interface or UPI app that was launched by Narendra Modi earlier this year in August. The app aims to minimize the use of debits and credit card besides allowing people from rural areas make payments without the need of a smartphone or mobile data. With the app in place, users can make payments by simply using their Aadhar number, bank name, and fingerprint. To receive payments using the BHIM app, merchants would to install the app onto a smartphone and connect it to a biometric reader, which is currently available in the …