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Showing posts from December 31, 2016
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Affiliate Link Cloaking: Importance & Benefits For Affiliate Marketers

Want to make passive income from the internet? Try affiliate marketing. It’s one of best ways anyone can earn money online.All you have to do is recommend other people’s products and the money will start rolling into your bank account. If you’re promoting a product that has a re-occurring subscription, then you can get a commission for a lifetime (unless the customer cancels their subscription).You can read about the basics of affiiliate marketing here. If you want to learn everything there is to know about affiliate marketing, you can grab this popular eBook.But affiliate marketing is not as easy as I’m making it sound. There are lots of people struggling to make it in that field. That’s why it has become so competitive.It is therefore not surprising why the market is filled with lots scammers. Lots of unsavory tactics have been devised to rip off innocent marketers from the commissions they’ve worked so hard to get.Commission theft commonly involves dishonest companies setting up ma…

Marketing Day: US ad spend, Periscope 360 & 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:A year in review: Search Engine Land’s top 10 columns of 2016
Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
Dec 30, 2016 by Pamela Parker While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year.A big year for marketing technology: Our top columns of 2016
Dec 30, 2016 by Jessica Thompson Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!Relationship marketing: The new CRM
Dec 30, 2016 by Seth Price Column…

This Is Exactly What Your First Blog Post Should Be About

So you’ve finally decided to become a blogger…You want a life where no one will have the right to tell you what to do, how to do it, and when to do it.That’s what we all want, right? And the truth is that blogging can afford us such freedoms and luxuries.But in order to be able to get there, we need to make sure that what we’re doing is done right.So after you’ve set up your blog, you’ll need to start writing posts. Your first blog post will serve as the primary basis of your blogging business. Get it wrong and you’re doomed to fail. But if you get it right, you’ll lay the proper foundation for success.It doesn’t have to be anything mind blowing, but you want your first set of visitors to come back to your blog after reading your first article.You want to captivate them so much that they can’t help but tell their friends about this excellent blog they’ve just discovered (yours).Most people don’t worry too much about this in the beginning. After installing WordPress, all most bloggers …

From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016

Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in recent memory. You sure were an interesting one, 2016, weren’t you? Sometimes in a good way. Sometimes in a *headdesk* way. And I’m not just referring to politics or pop culture. General ???-ness found its way into the online marketing industry, as well — as evidenced by some of our top content over the last 12 months.Of course, it wasn’t all strange. Our tried-and-true MarTech Landscape, updated in March, blew minds all around and generated by far the most retweets, replies, favorites and clicks. Product announcements and redesigns were shared far and wide. Still, when one of the most major social networks has to own up to repeated miscalculations, and the tweeting habits of a presidential nominee turn hundreds of heads, you have to say to yourself… ¯\_(ツ)_/¯We tallied likes, favorites, shares, clicks, retweets and everything in between to come up with the list below.…

A year in review: Search Engine Land’s top 10 columns of 2016

Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases we search marketers became intimately familiar with over the course of the past year.Both within the search industry and outside of it, 2016 was a year marked by change — and no change got more attention from our columnists than Google’s decision to eliminate the right rail ads from its desktop search results. Readers were clearly eager to learn as much as possible about how these changes would impact their campaigns, as two of our top 10 columns were focused on this topic.The local search community also dealt with some major changes, as the Possum update caused a huge shake-up within local search results. Local search expert Joy Hawkins wrote the definitive article on this unannounced Google update, which impacted up to 64 percent of local SERPs. Her excellent coverage of this development earned her the top spot in 2016.After the emotional roller coaster that wa…

What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year

What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email, you were likely kept busy by all of the developments that occupied the industry. From Google’s local results and AdWords display changes to the rise of video (including live video) and the effect of mobile usage on marketing strategies, our generous and talented contributors looked at all the angles in 2016.For the in-depth lowdown on what happened in search marketing and martech, be sure to visit our sister sites, Search Engine Land and MarTech Today, for wrap-ups of 2016. Meanwhile, here on Marketing Land, affiliate marketing and its future prospects drew the most reader attention this year, while customer reviews and the sites that host them also sparked a lot of interest.To be honest, it’s hard to make generalizations about our top 10 columns, because they ran the gamut of the industry and its disciplines. So, to catch up on the year that was an…

A big year for marketing technology: Our top columns of 2016

Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips.Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker expanded his popular Marketing Technology Landscape infographic to include nearly 3,500 companies, up from ~2000 last year and ~1000 in 2014. This surge of martech — and the resulting interest from the digital marketing community — is part of what inspired us to launch this very site earlier this year.Our talented columnists here on MarTech Today are boldly exploring this new frontier and imparting their knowledge and wisdom upon the rest of us. From making predictions about what the near-future holds to sharing advice on how best to utilize…

Relationship marketing: The new CRM

The way consumers interact with brands is constantly changing, and with over 3,500 companies in the marketing technology landscape, there is no shortage of CRM tools and marketing software to keep companies up to speed. But mastering how to best leverage customer data and information technology is no easy feat, causing far too many services to lose focus on bringing efficiency to daily tasks and driving strong customer relationships.For years, CRM tools have been sought after for fine-tuning customer management and easing administrative burdens, but questions still remain around how broad and complex these services should actually be. The direction of CRM has become muddied — it’s trying to be too many things to too many people. These broad offerings aren’t necessarily valuable for your business or unique target audience.CRMs are focusing too heavily on providing extensive customer management solutions, when tailored customer marketing solutions would be a more effective way to streng…