Ask Google Home what your day is like today, and it will remind you that Disney’s Beauty and the Beast is opening today? Google says it’s not a ad but it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.”
The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (listen for the “yeah!” at the end):
Google sent Search Engine Land this statement:
This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.
That’s a head-scratcher. Disney is the company behind Beauty and the Beast. Disney is not one of the official “partners” listed for Google Home.
Moreover, this isn’t something that any partner could simply make happen, without Google’s deep cooperation, to my understanding.
So, it might not be an ad in term of a direct exchange of cash, but it seems very much a special promotion that’s seemingly a first for Google Home — and likely the first of many to come.
via Marketing Land