Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?
Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.
Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.
Register today for “How to Create the Ultimate Marketing Plan” produced by Digital Marketing Depot and sponsored by Act-On Software.
via Marketing Land