Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? With content attribution, marketers can identify and double-down on the best performing content assets to generate a lift in conversion rates.
Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.
Attend this webinar and learn:
- setting baseline content KPIs and aligning to audience.
- identifying the value of your content to better inform your team.
- understanding what a successful content path looks like.
- discovering the value of always-on content vs. campaign content.
Register today for Content Attribution: Identifying content that converts” produced by Digital Marketing Depot and sponsored by Cardinal Path.
via Marketing Land