As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos. Any time you have this type of rapid expansion, there are bound to be growing pains. Some common themes include:
- companies lack the internal resources to produce large-scale quality content.
- departments are expected to maintain the same KPIs despite their change in size.
- managers struggle to keep a steady fow of on-topic, on-brand content.
As a result, content strategies grow out of control. Exhausted content managers get stuck with pages full of low-quality content, and wonder why they’re not seeing the same ROIs as before.
Read this ebook from Copypress to discover the top nine issues marketers face when failing to scale their content and how to solve them. Visit Digital Marketing Depot to download “9 Pitfalls to Scaling Enterprise Content and How to Avoid Them.”
via Marketing Land