Skip to main content

2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season

Based on nine years of aggregate data from mid-sized and large online retailers, NetElixir forecasts this year’s holiday e-commerce sales will see a 10 percent year-over-year growth rate.

The retail search marketing agency’s projected 10 percent increase is a slight drop compared to last year’s growth rate of 11 percent.

In a news release announcing its 2017 Holiday Forecasts report, NetElixir listed three specific reasons holiday e-commerce growth is slowing down: Amazon’s growing user base along with Prime Day shopping; lower price-points online; and, a general drop in online sales as more retail stores close.

“This year, we have seen an overall sales slowdown and retail drop with more store closings,” claims NetElixir in its news release, “We compared this year’s revenues, orders and average order value (AOV) for our clients to last year’s. We saw a significant drop for all of these with revenues down ten percent, orders down nine percent and AOV down one percent.”

NetElixir also predicts Amazon’s share of holiday e-commerce sales will reach 34 percent, up from the 30 percent share it owned last year.

Amazon’s Share of Online Holiday Sales

NetElixir’s forecasts around Amazon are actually lower than reports we’ve previously covered from Slice Intelligence’s data. While NetElixir has Amazon’s market share of online sales at 30 percent during last year’s holiday season, Slice Intelligence reported Amazon owned a 38 percent share of the holiday sales market – and that it’s market share grew to 40.9 percent in Q1 of this year.

The difference in market share numbers can be attributed to each company’s report methodology. NetElixir’s forecasts are based on data sets pulled from their customer base of online retailers. Slice Intelligence collects its report data from a panel of more than five million online shoppers.

Either way – there’s no question that Amazon will own the biggest share of holiday e-commerce sales. NetElixir says Amazon’s take will equal $28.5 billion in holiday sales — up $5.5 billion from last year.

“With Amazon continuing to play a huge role in e-commerce consolidation, retailers need to prioritize e-commerce in order to stay competitive during the holiday shopping season,” says NetElixir CEO, Udayan Bose.

In addition online retail sales growth and Amazon market share, NetElixer also predicts a rise in mobile shopping during the holidays. The company estimates 35 percent of all online purchases will happen on smart phones.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…