The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal.
Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this method, so it should strike fear into your heart.
But if you have unintentionally created some duplicate content on your site, don’t freak out. Below, we will look at how Google treats duplicate material, and I’ll share a few tips you can use to ensure that your site’s content is fresh and unique.
via Marketing Land