They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites.
A new Wave report on this category from Forrester Research pegged the venerable Adobe Analytics in the highest category of Leaders, as well as the Bordeaux, France-based AT Internet Analytics Suite.
Among the other evaluated vendors, IBM and Google placed in the second highest category of Strong Performers, while Webtrekk, Mixpanel and Cooladata were judged as Contenders. No vendor was in the lowest category of Challengers.
via Marketing Land