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Showing posts from December, 2017

ShoutMeLoud Won The Best Indian Blogger Awards of The Year 2017

Today is the last day of the year 2017 and when I woke up in the morning, I was greeted with a great news. It was a tweet from one of the readers congratulating me for an award. I was surprised as well as felt something special is coming.
After few seconds of browsing, I got to know that Indiblogger has announced the winner of their 2017 blog awards and here it is:ShoutMeLoud won the best blog award in more than 1 category.This award was conducted by Indiblogger which is one of the popular Blogging community of India and has been online for more than 10 years.This was the second time IndiBlogger team have conducted this award. Last time it was in 2013, and we won an award back then as well. You can read about the earlier award here.We Won Best Blog Award : The Indian Bloggers Award 2013 (IBA)They have done a good job by picking up some of the hidden gems with this award. Such awards help people to find the blogs which are worth seeing. You can see the list of all other blogs who have …

Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Three things marketers must do to better serve customers in 2018
Dec 29, 2017 by Matt Zilli
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.Negative reviews from ex-employees are finally against Google’s guidelines
Dec 29, 2017 by Joy Hawkins
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.8 tips for getting social media ads right
Dec 29, 2017 by Peter Minnium
Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal …

Three things marketers must do to better serve customers in 2018

The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end.While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017-2018 Gartner CMO Spend Survey, 2018 will see marketers devoting increased amounts of time and resources to engaging with existing customers. In fact, current customers — always a core constituency — will soon be marketing’s primary audience, as CEOs, fearful of falling victim to disruption, look to invest in making the brand relationship more valuable.Here’s why.In the all-things-social world, customer sentiment now has the largest positive, or negative, effect on a brand. Their voices amplified by social platforms, existing customers are your most persuasive advocates or most damaging detractors. Combine that with the fact that it costs much more to acquire than to retain a customer, and it’s clear that nurturing existing customers deli…

Negative reviews from ex-employees are finally against Google’s guidelines

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly.I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google will and will not act on can provide insight into what things they really care about, and this can help you read between the lines.[Read the full article on Search Engine Land.]

via Marketing Land

8 tips for getting social media ads right

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge.As she vented her frustration, I wondered why the ads she saw were still so consistently missing the mark despite the great leaps in ad targeting technology. Surely there must be a better way for brands to reach audiences through social media.Surprisingly, though almost two-thirds of social media users are irritated by the number of promotions that clutter their feeds, and 26 percent actively ignore marketing content, a whopping 62 percent follow at least one brand on social media.According to the GlobalWebIndex, 42 percent of social media users are there to “stay in touch” with their friends, while over a third are also interested in following current events, finding entertaining co…

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques.In the “new twists” category came AJ Wilcox’ piece — our top column of the year regardless of topic — which explored LinkedIn’s Matched Audiences product and compared it to Facebook Custom Audiences. Chris Kerns introduced marketers to Twitch, a live-streaming video platform, while Brian Patterson explored the viral phenomenon that is the Instant Pot, which really hit the mainstream in 2017. Also on our virtual pages, Wesley Young talked up Facebook’s new ad targeting capabilities and Andrew Dubatowka defied expectations about brand safety — a hot topic in the display space in recent years.But perennial topics like selling o…

Best of 2017: Our top 5 search industry articles

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.Our Industry category on Search Engine Watch covers any developments in the wider search industry, such as new search engines, the evolution of Web 3.0, or major changes to search engines like Google, Bing, Yahoo, etc. It also covers articles about strategy and how marketers should approach SEO, PPC and SEM in their day-to-day jobs: such as how to get execs excited about SEO, or how much SEO should really cost.To the surprise of no-one, our most popular articles in this category tend to be things that Google is doing. So here is our very Google-centric li…

How agencies are adapting to continued pressures on their business model

The modern advertising agency is dead. Long live the modern advertising agency.Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they serve clients and prove their worth.“The modern agency is going to have to really shift away from communications and messaging as the sole driver of revenue and have to really understand product and experience as the core thing they create and layer messaging around that. I think that a modern agency is building a lot more than agencies ever have in the past,” said Ben Gaddis, president of independent agency T3.Financial pressuresOften isolated from brands’ marketing organizations, many agencies are angling to ingrain themselves deeper within clients’ businesses, to centralize themselves closer to the bottom line. At the heart of this repositioning among ag…

It’s not the trend that you need to watch for. It’s the trend inside the trend.

It’s like when you stand against the waves at the beach.You’re prepared for the really big ones, and you can spot them a mile away. They grow, arrive, you’re ready, and they crash through you.And then you get sucker-punched by the hidden, smaller waves that come right after.It’s that way with trends in marketing and ad tech. There are many big, obvious ones that continued to roll in during 2017 — AI, personalization, the criticality of good data, conversational engines, VR/AR and so on.But it’s the secondary, hidden ones that can hit the hardest because they didn’t telegraph their arrivals.Here, then, are seven of those secondary trends, hidden in the big 2017 waves and just itching to knock you over:[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:On Facebook, viral reach for branded-content ads eclipses standard ads
Dec 28, 2017 by Tim Peterson
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.We’re already seeing the fallout from Apple’s war on cookies
Dec 28, 2017 by Joe Sabol
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn’t wait to find out and should start to adapt to a post-cookie world.From algo to aggro: How SEOs really feel about Google algorithm updates
Dec 28, 2017 by Jamie Pitman
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.Here’s what you ne…

On Facebook, viral reach for branded-content ads eclipses standard ads

If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as an ad instead of a post published to the brand’s own Page.On Facebook, people can extend an ad’s reach by sharing, liking or commenting on it, which can send the ad into their friends’ News Feeds. As a result of this engagement, branded-content ads generate twice as many earned, or viral, impressions as paid impressions, according to a study by social analytics firm Shareablee. By comparison, standard Facebook ads garner less than one-tenth the number of earned impressions compared to paid impressions.Shareablee examined 833 branded-content ads from 10 publisher Pages and 265 standard ads from 47 brand Pages that were run from July 2017 through October 2017. From that sample, the branded-content ads received 617,986 paid impressions and 1,248,448 earned impressions on averag…

We’re already seeing the fallout from Apple’s war on cookies

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on third-party cookies to track and place advertisements.Criteo said during its earnings call that the feature negatively affected its third-quarter revenue by less than $1 million. In Q4, Criteo expects the feature to have a significant negative impact of 8 to 10 percent, or around $20 million, on revenues. In 2018, the negative impact could increase to 9 to 13 percent of revenue. In December 2017, Criteo admitted that Apple’s iOS 11.2 update patched the workaround it had devised for Safari, sending shares plummeting once again.Without a doubt, Criteo is only the first of many industry players that are likely to feel the pinch of Apple’s unequivoca…

From algo to aggro: How SEOs really feel about Google algorithm updates

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how our clients are affected, but what about the poor account manager or technical SEO director who has to put in the extra work and placate potentially panicked and frustrated clients? How are they personally affected?BrightLocal (my employer) anonymously polled 650 SEO professionals recently on this very subject, asking them a host of questions about how algorithm updates impact their workload, their client relationships and their job satisfaction. Below, I’ll go over some of the startling results from our survey, “The Human Impact of Google Algorithm Updates.”[Read the full article on Search Engine Land.]

via Marketing Land

Here’s what you need to know for email marketing success in 2018

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox.Here are four emailing tips your organization can deploy now and put to use in 2018:1. Perfect your subject linesSubject lines are one of the most difficult things to get right. Marketers like them to be long and accurate, but readers like shorter and punchier. In fact, according to our 2016 holiday season data, the subject lines with the most opens were only about seven words long. For 2017, that number was four.This doesn’t necessarily mean that four words are better than 10 in your particular email campaign, but it does mean the quality of your subject line is what matters. What makes for quality? Short, accurate subject lines making a unique offer — such as same-day delivery — to th…

Building social buzz: Our top 10 social media marketing columns of 2017

Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers, we rely on keeping up to date with the latest social media trends in order to stay relevant. From the continued rise of live-streaming to the changing face of influencer marketing, plenty of developments surfaced in the social media space in 2017, and Marketing Land’s contributors helped us stay abreast of the most noteworthy topics.Our readers seemed especially keen to learn more about LinkedIn’s Matched Audiences feature, partly because it had been anticipated well in advance of its release, but also because the platform was late to the targeting game compared with its rivals. Columnist AJ Wilcox explained why it’s a win for B2B advertisers and walked us through advanced email match strategies marketers can use with the targeting feature.Meanwhile, Facebook still loomed large in 2017 and no doubt dominated our readers’ attention overall. The socia…

Best of 2017: Our top 5 articles in PPC

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.Yesterday, we kicked things off with a look at our top 5 articles about SEO, and if you missed that one, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC.We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad’ label on marketers. Let’s not waste any more time – here are our top 5 articles from 2017 about PPC.#1: Emoji appear in Google AdWords ad titlesThis was an interesting one. Just a couple of weeks after we wrote about Google’s decision to bring emoji back to the SERPs, emoji were spotted in the wild in AdWords ad titles, suggesting that Google had decided to go th…

Guest Blogging to level up your blog – A Shouter’s Chat Recap

Guest blogging is a great way to establish your authority. It is a method used by the bloggers to grow their dominance and blog readership. Guest bloggers provide content to blogs that are related to their industry. In return, they receive exposure to their audience and sometimes even a backlink. By doing so, the guest bloggers promote their own brand and blog.It is also a great way to build relationships with other bloggers and experts in your industry. But the question is – How to start guest blogging?We here at ShoutMeLoud will help you get answers to all your queries. That is why this week’s #ShoutersChat was: “Guest Blogging to level up your blog”.In this week’s #ShoutersChat, we discussed everything from the benefits of guest blogging to finding opportunities to write guest blog posts. Here is a recap of each question and the top answers by Shouters.Q1. What are some benefits of guest blogging?From the Shouter’s community:A1.
1. Builds relationships
2. Builds backlinks to your b…

Right behind the GDPR, there’s the ePrivacy Regulation

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation?While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change.An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna told me, is that the ePrivacy Regulation will be finally approved by the end of 2018, although the implementation date remains to be seen.The two are meant to go together, she said, and there are ongoing good faith efforts to ensure they will match.[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Unique international trends require a unique marketing approach
Dec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.Embrace a product manager mindset to improve 2018 SEO KPIs
Dec 27, 2017 by Adam Dorfman How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.2017: The year in B2B marketing innovation
Dec 27, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.A tale of t…

Unique international trends require a unique marketing approach

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists.SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not the least of which was that the “Malika Haqq and Ronnie Magro” query didn’t make the Top 10 Searches Overall list — admittedly, I have no idea who those people are, but their names sure are fun to say!)Lists of this nature are intended to be simple, fun, and (to be candid) easy press hits. But there’s actually an important and applicable lesson to be distilled here, too. These “Year in Search” lists are representative of the searching populace; the lists communicate the interests of the collective audience. There certainly was no shortage of compelling stories in 2017, but the subjects included in Gesenhues’s piece are what drove the most …

Embrace a product manager mindset to improve 2018 SEO KPIs

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success.Living and breathing product development has been helpful in reshaping how I prioritize and execute in all areas of my life, SEO consulting included. To that end, I believe it would be helpful for SEO professionals to think more like good product managers.[Read the full article on Search Engine Land.]

via Marketing Land

2017: The year in B2B marketing innovation

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.ABM went mainstreamAccount-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move beyond the early adopters and cement itself as a critical strategy for driving growth. As more marketers made the move to ABM, the conversation moved from the elementary “why ABM?” to the more actionable “how can I do ABM” and “how can I do it better?”[Read the full article on MarTech Today.]

via Marketing Land

A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale.Some companies approach local sponsorships on a location-by-location level, giving a certain dollar amount to each local partner. But this effort comes with problems of its own:Local managers don’t often have the means to survey a local market for the best sponsorship opportunities.Local managers may not have the time or incentive to find the sponsorship opportunities that best align with a brand mission.The tale of two GoFundMe’sLocal brands’ sponsorship selection is often a serendipitous process: The funds go to the store manager’s next-door neighbor’s daughter’s soccer team or to the 5K fundraiser in time to solicit a sponsorship right before the end of the quarter. Or local business…

CMOs in the know: Our top 10 Marketing Strategies columns of 2017

As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your organization plan strategically for the year ahead.Marketing Land’s most popular columns of the year covered a wide range of strategies, as our contributors generously shared their insider tips on everything from retention marketing to determining a budget for your digital marketing program.Our readers were especially keen to learn about what sort of marketing strategy results in a viral phenomenon. Heard all the buzz surrounding the Instant Pot? You’re not alone… and you may even have found yourself the recipient of one for the holidays this year. Columnist Brian Patterson talked to the CEO of Instant Pot, Robert Wang, to answer marketers’ questions about cooking up a cult-like following.Check out these topics and more in our list of the top 10 Marketing Strategies columns of 2017 —…