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Showing posts from January 3, 2017

4 steps to make your organic listings more effective

You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat tactics that are oh so tempting, I suggest you take a step back and look at the basics of your organic SERP listing.An area that often gets overlooked by digital marketers is engagement and the click-through rate (CTR) associated with their organic listings. No matter how much you improve your ranking, if your listing itself is not compelling, it’s all for nothing!Google has not confirmed that CTR is a direct ranking factor, but this slide from a Google engineer at SMX West in March 2016 suggests that click-through rate plays a significant role.From How Google Works: A Ranking Engineer’s Perspective on SlideShare Regardless of Google’s ranking algo…

Report: Amazon led big retailers in digital ad spend increases during early holiday season

Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm, MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year-over-year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent.“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO & Co-Founder of MediaRadar in a statement. “Online ad spend, however, saw some of the biggest increases percentage-wise. This is driven by shifting consumption and shopping patterns among holiday consumers.”Just two of the major retailers that MediaRadar measured (Kohl’s and Target) increased print spend during the holidays this year, while four (Amazon, Walmart, Target and Macy’s) increased digital ad spend and four (Amazon, Target, Macy’s and J…

From retention to adaptive analytics, here’s your 2017 marketing preview

As 2016 comes to a close, I can say with full confidence that this has been a year of change. For me, it’s meant a career shift, as I assumed the role of Marketo’s chief marketing officer. But the marketing industry — perhaps more so than many others –- is one that profoundly shifts year-to-year, season-to-season, and even minute-to-minute. There is no doubt in my mind that 2017 will present a new raft of challenges and equally impressive innovations that will make the lives of marketers easier.At least, that is the hope.Based on the institutional knowledge I’ve gathered over the past year, from my own practice of marketing and my experience speaking with our myriad customers, partners and other leaders in the marketing space, I have developed five predictions for the year ahead that I’ll share with you.[Read the full article on MarTech Today.]

via Marketing Land

Lenovo 500 is a Wireless Multimedia Hub Controller for Your Home

While the home entertainment segment has seen a paradigm shift in its approach and adaptation nothing much has changed when it comes to Multimedia controllers. Well, we do have smart remotes from startups like SevenHugs but again the adoption rate is too meager, at least as of now. Lenovo has launched a new multimedia controller that attempts to bring together the handful of multimedia devices that reside in your house.The increase in smart Tv and Internet-based media consumption has given rise to a slew of streaming services like Netflix, Amazon Prime and HBO Now along with different viewing devices that are compatible with the above-said services. Plus we also have a handful of wireless media streaming devices like the home theater which need to be controlled. In essence, Lenovo’s 500 Multimedia Controller is a wireless keyboard that bakes in a mouse and yet will fit into one’s palm. The controller is compatible with most of your entertainment devices and will connect to PC’s, Smart…

Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here.We look forward to seeing you at SMX West, March 21–23 in San Jose!

via Marketing Land

Digital analytics industry veteran roundup: What’s in store for 2017

Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the year to come:“What gets you out of bed in the morning when you think forward to data and analytics in 2016?”Their answers did not disappoint, so here’s an update to what industry advocates, colleagues, friends, and even my close competitors in digital analytics are thinking about as we move into the new year.Jim SterneFounder, eMetrics Summit & Digital Analytics AssociationThere are two exciting things on the horizon in 2017, one technical and the other human. On the software side of things, we see the very beginnings of machine learning in marketing. More companies are giving it a try. By the end of the year, we’ll have some solid use cases and best practices. We’ll also have some funny, some embarrassing and some brand-tarnishing examples of how not to leverage this new capability.On the human side, I see the marketing department as a whole rel…

Norton Core Router Aims to Protect Your Smart Home

2017 will be the year when you will be able to control your entire home from a smartphone app. However, if anything television shows such as Mr Robot has taught us is that these devices are also highly vulnerable to malware. Fortunately, Symantec, the company primarily known for its antivirus software, has unveiled a WiFi router at CES for preventing such security breaches.It’s called the “Norton Core” and is also incidentally Symantec’s first hardware product. The mobile-enabled router employs an extensive array of machine learning algorithms and Symantec’s threat intelligence to defend your home network which could include anything from the Nest thermostat or Phillips’ Hue lights. The device itself looks quite uncanny and resembles a disco ball. However, apart from that, this spherical edgy design also allows it to broadcast an unobstructed signal.Furthermore, Norton Core packs a series of encrypted levels, secure DNS, automatic security updates and other specialized tools for maint…

9 ways to sell on social media

Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead?Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here.Here are nine of the best ways to sell on social media using the most popular platforms today.1. Facebook’s MarketplaceIn October, Facebook unveiled Marketplace, its new Craigslist-style shopping experience. This was designed after Facebook noticed many people were using the platform to buy and sell items, much like an online yard sale.The purpose of the Marketplace is to keep transactions local. Users can log in to find items for sale in their immediate area.Here’s how it works.In the Facebook app, click the Marketplace icon.Then, click “Sell.” Here you’ll have the option of taking a picture of the item you want to sell or choosing one from your camera roll.Once in, enter the name, description and p…

Been There, Seen That: the Predictability of Budget Smartphone Design!

Camera on top.
Camera in the center.
Speaker grilles on the back.
Speaker grilles on the base.
Fingerprint scanner behind,
Into the budget phone market
Rode the new handset…
”Well, I think that is how Lord Tennyson (or so our Editorial Mentor tells us) would have described the budget smartphone market in India right now. For, there is not much that differentiates phones in this segment from each other in terms of design.It was not always this way. A few years ago, introducing a new smartphone in this segment was about introducing a technological breakthrough, which was affordable. I miss those days when it was just so easy to identify the phone being used by the person who just passed you by (pure joy for the techies). Design, specs and software – all three offered something new on the table. During that time it was just easy to differentiate phones from one another because of one simple reason — they all did NOT look exactly identical. Another factor which those years golden was the …

Synaptics’ new Fusion Engine can Handle Both Fingerprint and Facial Biometrics

Biometric authentication on mobile devices is gradually getting mainstream. We saw numerous OEMs release budget devices with fingerprint scanners in 2016. Although, as these technologies continue to evolve, a comprehensive system was utterly required. Discerning the need for such, Synaptics has announced a new engine for smartphones, tablets and notebook PCs which will allow authentication from multiple biometric sensors.Developed in partnership with KeyLemon (a face recognition technology), the new multi-factor fusion engine incorporates frameworks for managing both facial and fingerprint verification. It will enable the user to employ either of the methods or both of them for an extensive level of encryption. Furthermore, Synaptics has devised some additional security interfaces for financial transactions and other sensitive data by utilizing both the methods.Moreover, the new engine is powered by artificially intelligent algorithms for protection against fake prints. It also perfor…