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Showing posts from January 5, 2017
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2016 in review: Insights for search marketers from Bing Ads

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.Below are some of the highlights from Bing Ads as we continue to incorporate user feedback into the platform for success into 2017 and beyond, along with some trends we’ve seen on the most competitive and expensive categories of keywords in 2016.What was new and noteworthy in 2016Each year, Bing Ads releases hundreds of feature enhancements and new features. It can be difficult to keep up with all the betas, updates and feature releases, so let me highlight a few releases that I was the most excited about in 2016 that you’ll want to make sure you didn’t miss.[Read the full article on Search Engine Land.]

via Marketing Land

Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand

According to Unruly’s data, Red Bull videos were the most popular among brands across YouTube, Facebook and the blogosphere in 2016, earning a total of 27,047,591 shares for the energy drink.The video analytics platform ranked the top ten brands in 2016 based on how often a brand’s video content was shared versus the number of video views it received. Red Bull had more than double the number of shares earned by the No. 2 most popular brand Samsung, which earned 12.4 million shares.In third place, McDonald’s videos had 8.6 million shares.Most of the top ten brands earned somewhere between four-million and five-million shares, with not a lot of disparity in numbers for the brands making up the bottom half of the list.Top Ten Most Shared Video Brands in 2016Red Bull – 27,047,591 sharesSamsung – 12,481,540 sharesMcDonald’s – 8,618,554 sharesAustralian Tourist Board – 6,417,279 sharesAsus – 5,275,867 sharesNike – 5,002,131 sharesAlmarai – 4,556,429 sharesAdidas – 4,512,703 sharesShell – 4…

Report: Parents like the Internet of Things

Photo from BabyCenter report Parenting website BabyCenter today released a new report that found the Internet of Things (IoT) has at least one consumer fan club: parents.The study, “The Internet of Things Empowers Parents,” says that 70 percent of parents in the U.S. now own an IoT device, 37 percent who own one want to buy another, and more than a third believe these gadgets make them better parents. And the report points to a potential major marketing opportunity for companies pitching parents.Although there are many definitions of the IoT, generally speaking it describes built-in sensors and online connectivity in devices and objects that don’t generally have them.This report takes an expansive view of products falling into that category, and includes “Amazon Dash buttons, baby health tracking devices, connected cars, health/fitness tracking devices, Internet-connected TV devices, smart baby/children’s toys, smart home/home security devices, smart kitchen appliances, smart nursery/b…

Amazon Alexa now has more than 7,000 voice apps, Google Assistant coming to TV

Amazon’s Alexa now has more than 7,000 “skills” (voice apps) according to a presentation given at CES by Amazon’s Mike George, who demonstrated an LG refrigerator with Alexa built in.Alexa, like Microsoft’s Cortana, is making a push to be included in a broad range of third party connected devices. Earlier this week Lenovo introduced an Alexa-powered Echo-like speaker. In addition to Alexa itself, Amazon is making the full range of skills available to third party developers and manufacturers as well.Skills discovery is even larger problem than smartphone app discovery because there’s no good voice-based way to find skills, although you can discover skills via the Alexa app or online.Not wanting to be completely overshadowed by Alexa in the digital assistant arena, Google announced that “The Google Assistant is making its way to Android TV in the coming months.”The Google Assistant will search for and play media, but Google also sees the Assistant on TV as smart home controller and gene…

A marketer’s take on the Trump era

Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much of your spare time last year following the presidential election. Digital media rose to be front and center in politics, and given President-elect Trump’s preference for Twitter as a means of communicating with the American people, digital is here to stay in the political realm.As a matter of fact, digital media spending for 2016 political campaigns was projected to top $1 billion, contributing 9.8 percent of media spend. Comparatively, digital spending during the last presidential election season in 2012 was $160 million. We all know digital has been on the rise for years, but what can marketers learn from a political campaign season that divided so many people, and what can our industry expect as a result of the election?As an outside observer, the Republicans’ and Democrats’ digital strategies seemed to be entirely opposite. The Democrats were tradi…

Top 5 Interesting Laptops Launched at CES 2017

Just like every CES, this year too manufacturers from all around the world showcased their top tier computers with superior hardware crammed in compact aesthetics – whether it’s Samsung’s new gaming brand or Asus’ super sleek business laptops. Hence, here we discuss five most interesting laptops announced at CES 2017.1. Dell’s $799 gaming laptopWhile most OEMs such as Acer were busy justifying a price tag of $8999 for their insanely capable laptops, Dell unveiled its new Inspiron 14 and 15 7000 gaming machines that start at an astonishing sum of $799. These computers sport Nvidia’s new 1050 and 1050 Ti cards and are powered by seventh-gen Core i5 7300HQ or Core i7 7700HQ quad-core chips. The design itself looks quite charming with red and black accents.2. Samsung’s new stylus-equipped ChromebooksAfter being leaked constantly for the last couple of weeks, Samsung finally launched its new Chromebook lineup – the $449 Chromebook Plus and Chromebook Pro whose price hasn’t been revealed ye…

How programmatic and header bidding will disrupt all media in 2017

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold.Surprisingly, I predicted this evolution when I wrote “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” in late 2006 or 2007 (Yikes, 10 years ago). However, I mistakenly predicted that the winner in programmatic auction-based media would be eBay, using a media definition specification set that all sides could agree upon.These days, when I say “digital advertising,” you may think web-based media and ad opportunities, display, social, search, native and video/audio advertising. The digital media landscape is being remade with the evolution of programmatic advertising and header bidding.For those of you who don’t know what header bidding is in programmatic display, I’ll do my best to summarize it before we get into how it will spread into other forms of media not generally thought of …

Razer’s Project Valerie Puts Three 4K Displays on a Single Laptop

If you thought Acer’s 21-inch Predator gaming laptop was absurd, think again, because Razer’s new Project Valerie annexes its Blade Pro with two additional displays. Yes, it’s still called a laptop, though. Project Valerie is currently in its concept stages and essentially, brings the first portable computer with three 17.3-inch UHD (3840×2160) built-in displays. Hence, all combined, you are experiencing a total resolution of 11,520 x 2160 pixels.So how does it fold? Ah, prepare to have your mind blown. Razer has opted for a butterfly design and the two displays have a motorized hinge that puts them in the edge positions whenever required and neatly slides them back under the main panel when closed. It’s definitely one of the greatest pieces of engineering advancements we’ve witnessed at this year’s CES but as I said, it’s still a prototype and won’t be available to purchase anytime soon.The rest of the hardware though remains identical featuring a full-sized mechanical keyboard, Nvid…

8 tips for jump-starting your social ads in 2017

Would you like to level up your social advertising in 2017? The first few weeks of January are a crucial time to hit the ground running and gain valuable insights to carry your strategy throughout the year.This post will walk you through some tips and tricks on how to make the most of your social ads in 2017.1. Capitalize on reduced advertising costsQ4 is notoriously the most expensive time to advertise on social platforms. The reason is fairly obvious: Large retailers and e-commerce stores all battle for a limited amount of inventory to push holiday sales. Be prepared to take advantage of less competition in the form of more favorable costs per impression and costs per click in Q1.2. Refresh your creative and copyStart the year out right with some new images, video and copy for your social ads. Evaluate the creative that you ran in 2016, and iterate upon your controls.Also, try some seasonally relevant copy around resolutions and the New Year. Compelling creative and copy increase yo…

10 online marketing strategies to make you a unicorn [infographic]

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.Marketing unicorns are so special that, even though they’re rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.This is why it’s so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world – unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails.These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.So if you …

Google launching free mobile site creation tool in India, will it come to North America?

Google is trying to mobilize Indian small businesses. According to the Wall Street Journal, Google will introduce a free mobile-website creation tool in India this year.The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly one. Reportedly, the free tool will launch first in India and then be introduced in other countries.Will those “other countries” include the US and other developed markets or will this rollout be reserved for developing markets exclusively? Google has had similar programs in the US over the past several years. However I assume the program in India represents a next-generation product.Roughly six years ago Google introduced its own DIY, free mobile website builder and then launched a portal (“HowToGoMo”) with several partners offering small businesses mobile web development services. It also had a preferred partnership with Duda, which enabled business owners to conver…

Nubia N1 Review: Betting on Megapixels and Mega Battery

The Nubia Z11 might have got more attention, but alongside it, Nubia also launched a more affordable smartphone called the Nubia N1. The smartphone which is priced at Rs. 11,999 is available on Amazon India and boasts a massive battery, innovative UI and 13.0-megapixel rear and front cameras. But how true do those boasts ring, and are they enough to make it a contender in the budget range smartphone market?Repeated-routine design“Have we seen you before?” – well, that’s what went through our minds when we saw the Nubia N1. It is not that the phone is bad-looking, just that it follows a design that is becoming very common these days. Although the front of the smartphone is distinctly different, the back of the device reminded us of the Xiaomi Redmi 3S Prime. The smartphone holds a metal unibody design and the build seems solid.The new Nubia N1 sports a 5.5-inch full HD display with a screen resolution of 1920×1080 pixels. The front of the smartphone which is largely dominated by the di…

ZTE Blade V8 Pro Announced at CES; ZTE Hawkeye Goes Live on Kickstarter

ZTE, like last year, made an appearance at the CES and made a couple of big announcements. These include the launch of their long-awaited ZTE Blade V8 Pro and the Kickstarter unveiling of their first Project CSX smartphone. The Chinese firm apparently revealed many a details about their crowdsourced smartphone including its name. It is calling the smartphone as ZTE Hawkeye. Quite an unconventional name indeed, but there’s a decent logic behind the name.First up, was the ZTE Blade V8 Pro. It’s apparently the first phone from ZTE’s Blade series to hit the US shores. The main highlight of this smartphone is the dual rear camera setup. Besides, the Chinese firm has priced the device quite competitively, thereby making it a nice option for those looking for mid-range phones. Upfront, the ZTE Blade V8 Pro comes with 5.5 inch Full HD (1920 x 1080p) display. This is flanked by a microphone grill, set of sensors and a rectangular home button. The home button apparently houses a Fingerprint Sen…

[Face Off] Lenovo K6 Power vs. Xiaomi Redmi 3S Prime: The Budget Phone Battle

A couple of months ago, “The Phone” to buy if you had a budget of Rs 10,000, was Xiaomi’s Redmi 3S Prime. The device offered unmatched specs at the given price point and created a stir in the market. But a twist has been added to its fairytale, as Lenovo has entered the ring with its own contender for the Redmi 3S Prime. Lenovo recently launched the Lenovo K6 Power in India, which we think is perhaps the best smartphone under Rs 10,000 in terms of multimedia (read our review here). Needless to say, the phone collides head on with the Xiaomi Redmi 3S Prime in terms of specifications. Both the devices at the base offer almost the same fundamental hardware to some extent and separated by a mere Rs 1,000 in terms of price. But which device out of the two is the real deal for someone seeking a phone under five figures? Let’s find out!Round One: Design and DisplayThe smartphones which look like “Karan-Arjun” (brothers from a Bollywood film, who get reborn as brothers again, but THAT is anot…