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Showing posts from January 7, 2017

10 things every performance marketer should know

In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts. No doubt—there’s a lot to learn when it comes to success in the performance marketing industry.To bring you up to speed, this white paper from TUNE details 10 things you need to know about the performance marketing industry.Visit Digital Marketing Depot to get your copy.

via Marketing Land

Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Alexa, can you acquire new customers for marketers?
Jan 6, 2017 by Tim Peterson
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?7 key components to a winning mobile marketing budget in 2017
Jan 6, 2017 by Gilad Bechar
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.Entrepreneurial lessons from an amateur poker player
Jan 6, 2017 by Liad Agmon
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur.Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]
Jan 6, 2017 by Matt McGee
Slice Intelligence …