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Showing posts from January 9, 2017
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Facebook’s mid-roll video ads will be limited to 15 seconds

Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos.Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday. The video ads will be limited to 15 seconds in length, two people familiar with the matter told Marketing Land on Monday. A Facebook spokesperson declined to comment.Last year Facebook, which has been against pre-roll ads, had winked at inserting mid-roll ads into non-live videos. “Next year, we’re going to start thinking about how that type of monetization opportunity could potentially be brought to regular videos as well,” said Facebook’s VP of partnerships, Dan Rose, in an interview with Poynter in September. And the mid-roll ad insertion was made even more inevitable following the news last month that Facebook planned to stock up on original and licensed…

Acxiom launches Audience Cloud for unified generation of audience segments and targeting

Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based identities, and then, in one step, target all relevant publishers.Andy Johnson, VP of Data and Product Management at Acxiom’s Audience Solutions, told me this unified process is the first of its kind.“People-based identities” refers to the fact that Acxiom focuses on actual identities of individuals across devices, which it anonymizes before targeting. So, for instance, it targets an actual sports fan by cookies, mobile device IDs, email address, and another means across a smartphone, tablet, and laptop, but it describes this identified consumer as something like Customer 123.Johnson said that, in a typical use case, a marketer uses Audience Cloud to generate in realtime the audience segment they want to target, such as 18-to-35-year-olds on the West Coast of the U.S. who like to travel, for a new online ad promoting half-priced airfare to Hawaii. A…

[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more

The holiday shopping season is in the books, and Amazon once again was the dominant force in e-commerce. Meanwhile, as more shoppers purchase online, some veteran retail brands recently announced store closings. Retailers that are succeeding seem to be the ones who are best merging the online and offline shopping experiences, from browsing and buying all the way to returns.That’s the lead topic in episode #39 of our Marketing Land Live podcast. We also talked this week about what appears to be an inflection point for Amazon Echo/Alexa and its related devices, as it dominates the conversation this week at the Consumer Electronics Show.This week’s show includes Marketing Land’s Amy Gesenhues, Ginny Marvin and Greg Sterling, plus yours truly as host. It runs a little more than 42 minutes. You can listen to the show below, and be sure to scroll down for this week’s Show Notes, with links for more information.We invite you to subscribe via iTunes or Google Play Podcasts — you’ll get all ne…

The CMO-level audit for 2017: Preview

At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to make recommendations on things to fix and ways to scale and improve performance. Those audits are some of the most valuable work we do, and the findings are gobbled up by our clients’ account directors and managers.In that vein, I’m kicking off a series of posts dedicated to CMO-level audits: the areas of digital marketing that transcend account performance and need to be in focus in every boardroom meeting to set the stage for real, sustainable company growth.In today’s post, I’ll quickly break down the topics we’ll examine at length over the coming months. They are: customer journey, technology, growth channels, user experience, devices and analytics. Let me set the table by explaining why each is so vital and why you need to pay special attention in the year to come. Note: since the industry is always changing, I reserve the right to add emerging to…

Data-driven attribution: the cure for discount code abuse?

This is sponsored content created in association with Fospha.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.Retailers often don’t consider discount codes in the same way they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention.In a multi-channel, multi-device world, it’s increasingly hard to acquire and keep customers cost-effectively. Discount codes are an easy and powerful short-term lever for growth that can be activated and ramped up quickly (through deeper discounting and broader availability etc.). But with the temptation their…

How to Make Phone Numbers Callable in Google Sheets

If you click an email link on a webpage, it opens your default mail program. Similarly, you can make phone numbers on your website “callable” meaning when someone clicks the phone number, it will launch the dialer on their mobile phone and initiate dialing of the specified phone number. It is recommended that you make phone numbers clickable as more and more people would be accessing your site on their mobile devices.How to Insert Clickable Phone Numbers in Web PagesWe use the simple tel protocol to convert a plain text phone number on a web page into a clickable telephone link.For instance, if you click this link on a mobile phone, it will open the phone dialer prefilled with the specified number. There’s no need to copy-paste numbers.How to Type Phone Numbers in a Google SheetIt is a bit tricky to type phone numbers inside Google Spreadsheets. Here’s why:Phone numbers are mostly made of digits preceded by the plus (+) symbol. The problem is as soon as add the plus sign in the spread…

The cure for content shock

Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and networking opportunities, today’s decision-makers are drowning in a sea of banner ads, emails, white papers and blog posts — most of it irrelevant and useless.B2B buyers have so much content constantly thrown at them that they’re suffering from content overload. And if your message does happen to get through, 67 percent of those you reach won’t trust your content.The fallout from this “content shock” and erosion of trust is evident in the drop in engagement across your social channels, the lack of response to your email campaigns, falling leads and sales and an overall downward spiral in your business.Time to switch it upTo increase the effectiveness of their content marketing, marketers are trying all kinds of tactics, from changing up their headlines to publishing on new channels. Unfortunately, with the odds stacked so heavily against you, getting your cus…

Oh My Godphone! Did You Know these Ten Facts about the iPhone?

January 9, 2007. There must have been a ton of things which happened ten years ago on this very day. January 9, ten years ago must have been very different than what it is today. It might have been a cold winter morning; there must have a lot of hustle and bustle backstage, some must have been nervous, some very excited, some last minute rehearsals are the few things we can think of…all before the man in the black turtleneck stepped onto the stage and changed mobile phones as we know them. But there is a lot more to the iPhone than just specs, experience and sales figures and records. Here are just some very interesting facts that many might not know about the God or Demigodphone!Apple got sued for naming the iPhone, the iPhoneWell, although the name iPhone just takes us to the smartphones with a half-eaten apple logo on the back, there was a time when the company got sued for naming its smartphone ‘iPhone’. Cisco Systems back then had the legal patent to call one of its device iPhone…

Upcoming Xiaomi Redmi Smartphone with Front Fingerprint Sensor Leaked via Live Images

Xiaomi seems to be on a roll and after unveiling the Mi Mix recently now the upcoming Xiaomi Redmi phone has been spotted. The images were posted on the Chinese Weibo and it might be the same device that was spotted on TENAA recently. If the rumor is to be believed the device in question is the Redmi Note 4X and the most evident change is the fingerprint sensor.Xiaomi seems to have displaced the fingerprint sensor from the back to the front similar to what it has done with the Mi 5. This also means that the upcoming Redmi 4X might be the first device from the Redmi series to sport a front fingerprint scanner. The rear is reminiscent of the recent Redmi series with metal body and a set of hemispherical antenna lines running across the device.That apart there are no more details available about the phone except for the earlier leaked specifications. The specification claims that the Redmi Note 4X will come fitted with a Snapdragon 653 SoC paired with 4GB of RAM and 64GB of internal stor…

Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?

Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes.And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful.Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry.The most impactful algorithm updates of 2016“Mobile-first indexing is probably the most significant change that happened this year,” said Rachakonda, who is the CEO of iQuanti,…

Ten Years, Ten Things to Thank (and Curse) the iPhone for!

Calling it the Godphone might outrage the sensitivities of those truly religious, but there is no denying that the iPhone did turn the tech world on its head. And on the tenth anniversary of its formal unveiling, having used every iPhone since its launch, I look at ten ways in which it changed the phone-y world. No, it was not always for the better. But change it did!Touchscreen phones, minus stylus!No, the iPhone did not herald the touchscreen era in smartphones. Palm, Microsoft and even Nokia had touch-friendly UIs before the iPhone came along, but none of them worked as smoothly and speedily as the iPhone’s did. In fact, almost all of its competitors were designed to work with a stylus – something that Jobs mocked famously in his iPhone presentation. The iPhone was the first touchscreen phone that anyone could use with minimum fuss, and without ever having to lug a stylus along.Pinch (ouch!) to zoomBefore the iPhone came along, zooming into an image or text generally involved doubl…

How to Access the Pirate Bay and Other Blocked Torrent Sites

The internet used to be a place for everyone to find and access information without any restrictions or prejudice. Although in most cases we are still able to do this no matter where we are located or what our gender or age are, certain websites still appear to be ‘blocked’ for some of us.This is especially true when it comes to torrent sites, and The Pirate Bay is a very good example. If you live in Europe, you’ve most probably had trouble in accessing such websites before. It probably won’t make you feel any better, but there are countries in the world that can’t even use social media – Iran, China and North Korea are just a few of them.Moving back to our initial problem, many people have asked us how to gain access to such blocked websites. Even though it may seem like a complicated thing to do, it’s actually pretty easy, and the simple answer to this question is VPN – Virtual Private Network.What is VPN?In case you haven’t heard of the term VPN before, you should know that it help…

Ecoisme is a Smart Energy Monitor to Help Track Your Electric Consumption

With the increasing number of home appliances found in average homes, the money that’s being spent on filling electricity bills is increasing by manifold. Sadly, there’s no proper device that helps us actively track our daily electric consumption, apart from that damn old meter fitted by our respective electricity boards. But wait, Ecoisme is here and by far it seems to be the device most were looking for. This is a small portable gadget that can plug onto your main electricity line. This would, in turn, enable it to help your track your electric consumption on the go. Well, that’s not all though as Ecoisme 2.0 brings more to the table.Ecoisme is developed by a team of engineers led by Ivan Pasichnyk, who apparently is the CEO of the startup. Before going up for pre-orders on Product Hunt, the Ecoisme 2.0 smart energy monitor was showcased at the CES last year. Apart from that, it won accolades from a number of electricity bodies including EDF, which is, in fact, the world’s largest e…