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Showing posts from January 11, 2017
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Phishing Attack Steals Your Personal Details from Browser Autofill and Password Managers

We all use the browser’s auto-fill functionality to fill in personal information which is repeatedly required to sign up for new services or do things like shop online. The autofill functionality is something born out of our necessity but recently it has been discovered (for quite some time) that the browser might be giving away your information to phishers. Sadly the same is also true for Password Manager, a tool that we use to generate strong passwords for different sites and save the same.Viljami Kuosmanen, a Finnish web developer, and a hacker has discovered that several browsers including Chrome, Apple’s Safari, Opera and utility tools like LastPass can be disillusioned to give away users personal information which the browsers fetch from the autofill systems linked with the profiles.The attack relies on tricking the users when the users enter the information in any of the boxes the autofill will enter other information in any of the other boxes even ones that are not visible on …

Why SEO & lousy content don’t mix

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than anything else.According to WordPress, “Users produce about 73.9 million new posts and 49.0 million new comments each month.” That’s roughly 2.4 million posts a day, and that’s just on WordPress alone. I would love to believe that all of that content has value, but in my experience over the years, I could make a very strong argument that most of it is junk.Google’s end goal is to deliver the best solution to searchers in the fewest clicks. As the search engines crawl the web, they are searching for content that delivers value and matches end users’ expectations. In fact, content is among Google’s top three ranking factors — so it plays a central role in successful SEO strategies.Good content will generate links and will also help Google’s RankBrain better understand what your site is about and how it benefits users. Yet even…

3 ways to thrive in the year of customer experience

2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend, reporting a record-setting Prime Day and its most successful holiday season to date. Innovations like artificial intelligence and virtual reality made their way from science fiction into the real world, opening new doors for customer engagement. And the technology that advertisers and marketers use to do their jobs evolved, with players like Verizon entering the space as consolidation continued.As I reflect on last year’s trends, I see the industry hurtling toward a clear resolve for 2017: This will be the year that customer experience rises to the top of marketers’ priority lists.[Read the full article on MarTech Today.]

via Marketing Land

The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing

Global Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you organize your marketing team to ensure the customer vision doesn’t get lost?We spoke with Rashmy Chatterjee, CMO of IBM North America, about how she tackles this challenge. Rashmy leads Marketing, Communications and Citizenship for IBM in North America. In this role, she is responsible for client experience, consideration and preference for IBM solutions and for the health of the IBM brand.Rashmy Chatterjee, CMO of IBM North America Q: IBM has almost 400,000 employees. How do you and your marketing team define and stay focused on the customer vision?Traditionally, IBM has been seen as a business-to-business company. Today, we see ourselves as a B2I, Business-to-Individual organization.We focus on three things to stay close to our clients:Digital — When our customers make decisions for their business, they have already been influenced significantly as i…

Facebook will let Pages broadcast live videos from desktop web

If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that.On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams through the desktop web. The idea is to make it easier to produce more professional broadcasts (i.e. eliminating shaky smartphone camerawork), though an effect could be newfangled Facebook Live streams looking like old-school YouTube confessionals, which sounds hipster-y but doesn’t have to be horrible.In addition to making it easier for Pages to produce live streams, Facebook is rolling out a few features to help Pages get people to tune in and interact with those live streams.Pages will be able to affix comments to the bottom of a live broadcast, like how they can pin posts atop their profile pages. Pages can use the comment-pinning option to highli…

Twitter to shutter Dashboard, an app for businesses to manage accounts

Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all in one management suite for businesses. On February 3rd, the app will no longer function. Dashboard was announced last summer to low fanfare and seemed to have never taken off–perhaps becasue most brands were already actively using 3rd party products powered by its API to do their thing. With Dashboard, however, Twitter intended to make things straightforward for businesses to get on the ground floor with a scheduling tool, drafted posts and more.So much for that idea. Yesterday, Twitter’s Dashboard account announced that it’s game over.Twitter Dashboard will be closing down on February 3rd. 1/5— Twitter Dashboard (@dashboardapp) January 10, 2017Fortunately, not all is lost. Twitter acknowledged that it’s in its best interest to offer the functionality to a wider audience. That’s why the Dashboard team also mentioned that they are hoping “to bring the best features from Dashboard…

Responsive ads for the Google Display Network: 6 months in

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser accounts in July.Since we’ve been able to use responsive ads for six months now, I’ve included some of the most commonly asked questions below to cover some of the advantages, disadvantages and results seen to date. I’ll also look at what’s up next for responsive ads and how you can best use these across your AdWords campaigns.So, first things first. What are responsive ads?To be honest, responsive ads do what they say on the tin. These display ads adjust automatically to fit into available ad space across the Google Display Network (GDN). The size, appearance and format of the ad will be tailored to match the look and feel of the web page, your targeting and the campaign goals that you have set up.In theory, this should mean a more natural and visually pleasing ad experience for the user (I’m sure we’ve all seen our fair share of ugly GDN ads in our t…

Fixing Facebook’s fake news issue

In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.”This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.” The Pakistan Minister of Defense saw the quote and determined it was a threat to their country.The problem? This threat from Israel was not real; it was reported on a fake news site. Yaalon never said it. There was no quote. Just made up words.Pakistan’s Minister of Defense, Khawaja Muhammad Asif, reacting to a false story from a fake news site. (The original tweet has since been deleted.) So how did we get to this point? A point where leaders of countries are threatening each other because of news that is not merely inaccurate, but utterly fabricated?Fake news in the internet eraFake news is not new. It has been aroun…

Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement

I’m sure we all know people who like to talk for extended periods and hog the conversation. Even if they are saying relevant things, it’s a challenge to listen uninterrupted for so long. By the definition of conversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one person seems to be speaking in monologues, it can be difficult to engage in an actual conversation.I bring up this sentiment because many of us are guilty of talking too long without even realizing it. There are times when we should stop talking but don’t. We may miss social cues, or we’re too invested with what we are saying to stop. We don’t realize the negative impact this action has on our listeners.Even when it’s our job as service providers to explain the rationale behind our work and results, we should not monopolize the conversation. While explaining, we also need to engage our listeners and ensure they feel that they belong in the conversa…

4 ways to win the inbox in 2017

For email marketers, a new year provides a fresh start and an opportunity to outperform the year before. But anyone in the marketing game knows that things move fast: Your tried and true solutions likely aren’t evergreen, and the cutting-edge trends that were all the rage last year are already standard practice.Marketers always need to look ahead and be prepared for what’s to come, so here are four things you need to know now to win the inbox next year.1. You’ll start seeing interactive email everywhereSimple name personalization and catchy subject lines won’t cut it anymore; customers want more from email marketers. That’s where interactive email comes in.Interactive email means adding things like tabbed menus, collapsible content, image carousels, rollovers and reveals — you name it. Email will behave more like an actual website in the inbox, removing steps that lead to conversion. It lets marketers get to know their prospects better and track their behavior, which provides data tha…

Instagram will show ads to the 150 million people viewing Stories daily

Five months after Instagram cloned Snapchat’s Stories product, the Facebook-owned photo-and-video app’s version has accrued a daily audience as big as Snapchat’s and is now looking to accrue revenue.Every day 150 million people check out Instagram Stories, the collections of photos and videos people post that expire after 24 hours. That’s 50 million more people than were checking out Stories daily as of October, and it marks half of Instagram’s daily audience and matches Snapchat’s daily audience. And soon Instagram will start slotting ads between those Stories, the company announced on Wednesday. As with its duplication of Snapchat’s Stories product, Instagram’s ads within Stories will largely mimic the ads that Snapchat began inserting between Stories in its app last June — but boosted by Facebook’s advertising relationships and technology.Instagram will start showing ads between people’s Stories “soon,” said Instagram’s director of market operations, Jim Squires. The company has si…

Lenovo P2 Review: Power Up, Fellas!

Lenovo doesn’t have that one powerful flagship that each company brags about, but the company is getting very good at something else – catering to the masses and being versatile at that. The brand has an array of affordable phones that each stand out for a specific feature, be it battery or multimedia or camera and it gets very hard to beat them at their price tags. At times, the whole package does well even when it comes in a smaller size – the Lenovo K6 Power which we rated as one of the best phones in its segment is a prime example. And Lenovo is showing no signs of taking a breather in a market where it is rocking the charts consistently – India.“Power Hungry” aptly describes a large number of users these days with increased usage of Internet and gaming. But then a big bag of juice for a phone would also mean yielding to gravity in all its weight. Lenovo has an answer – the P2. The successor to 2015’s P1 and P1 Turbo, that was launched in IFA 2016, has now launched in India. We ha…

Question every part of your organic search strategy in 2017

When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything.It’s an exercise that really doesn’t need to cost a lot of time or money, but the answers you discover could have direct, sizeable effects on revenue.Here are some questions to start asking about your search strategy:What even is our search strategy?A simple question on its surface, but it’s a great place to begin. When was the last time you actually defined your approach to organic search? Does that initial plan still apply in today’s environment, considering the rise of mobile and voice search, and with new insights into searcher intent? Reexamine how your initial strategy might adjust to better serve your current business goals (and ensure that those goals align with what your brand and its leadership is trying to accomplish).What have our…

Lenovo P2 with 5,100 mAh Battery Launched in India Starting at Rs 16,999

Lenovo has launched the much-awaited P2 in India, the phone had been first unveiled at IFA last year and was selling exclusively in the Chinese market. Priced at Rs 16,999 the Lenovo P2 will be exclusively available on Flipkart in Champagne Gold and Graphite Grey color starting today. The smartphone will be available in two variants, one with 3GB RAM/32GB Storage and the other with 4GB RAM/32GB Storage.
The Lenovo P2 comes equipped with a 5.5-inch FHD Super AMOLED display offering a pixel density of 401PPi and boasts of a 2.D glass layered with Corning Gorilla. Driving the device is an octa-core Snapdragon 652 clocked at 2.0GHz and paired with 4GB/3GB RAM. On the storage front, the device offers 32GB of inbuilt storage along with a microSD card slot that can further accommodate up to 128GB.Imaging options on the Lenovo P2 include a 13-Megapixel primary sensor with 5-piece composite lens and a standard 5-Megapixel front sensor. The camera app comes baked in with Pro-Mode, Slow-Motion, …