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Showing posts from January 13, 2017
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A simple checklist to prep for the Google mobile-first index

Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact.Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launching finally this year — almost two years after Google’s Gary Illyes referenced it at SMX West.Here’s what you need to remember in order to fully take advantage of the opportunity that is the mobile index in 2017….[Read the full article on Search Engine Land.]

via Marketing Land

Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps

As of Sunday, we’ll be three weeks out from Super Bowl LI. By this time last year, three brands had already released teaser ads for their Super Bowl campaigns, and three more had shared creative.This year is a different story with the lineup of Super Bowl brands remaining surprisingly quiet.So far, we’ve only seen creative from Intel, which released a 30-second spot starring NFL MVP Tom Brady scheduled to air during the February 5th Super Bowl broadcast.For Super Bowl 50, Butterfinger and Wix both released teaser videos in December of 2015, more than a month before the game. By the second week of January, Turbo Tax had also released teaser ads. Taco Bell and SunTrust Bank didn’t release video ads, but both brands had shared creative from their Super Bowl 50 campaigns.Taco Bell’s ‘redacted’ release for Super Bowl 50Carla Marshall, the editor in chief of TubularInsights.com, says she believes brands are getting more savvy when it comes to consumer fatigue around large-scale events like …

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when it comes to reaching the huge audience that watches the Super Bowl.How Does The Marketing Land #Hashtag Bowl Work?The #Hashtag Bowl is Marketing Land’s annual examination and commentary on how marketers are leveraging America’s premier cultural event, the Super Bowl.Our team of marketing experts will be watching those expensive in-game ad slots to find out which social media platforms advertisers are steering fans towards by using brand or ad-specific hashtags or by directing viewers to specific social networks, and how viewers are responding to those ads and hashtags.Pre-Game Brand MarketingIn the days leading up…

My first CES: What I saw, learned and questioned

Last week, I attended the Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was excited to discover innovative companies — potential partners that are using tech to inspire positive change and improve lives.I’ve always dreamed of going to CES, a conference my dad went to when I was growing up. Today, it’s one of the biggest conferences in the world, with over 175,000 people gathering to learn about the latest in tech and innovation. It’s a hot spot for brands and marketers to stay up to date on the latest tech and discover new ways to bring innovation to their companies.After spending five days at the conference, I want to share what I learned, both from an innovation and practical perspective.Tech that blew my mindSmart fridges: Samsung had an entire section for its smart-home tech, and I was impressed by its new fridge, Family Hub 2.0. It has built-in cameras that identify the food on the shelves. You can a…

Samsung Launches Galaxy J2 Ace 4G Entry-Level Smartphone in India

Samsung has extended its budget J series in India with the launch of a new handset – Galaxy J2 Ace. The smartphone are is in the entry level smartphone price segment, supports 4G LTE Cat 4 as well as VoLTE HD network standards, and features the company’s signature ‘Make for India’ features such as Ultra Data Saving mode (UDS), S bike mode, and S Power Planning.The Galaxy J2 Ace flaunts the conventional Samsung aesthetics with a home physical key, multitasking+back capacitive buttons on the front and sports a 5-inch qHD panel. It is powered by a Quad Core processor which is clocked at 1.4Ghz. The camera arrangement includes a rear 8MP f/2.2 lens with LED flash and a 5MP f/2.2 front camera which also has a soft flash. Furthermore, there’s 1.5GB of RAM, 8GB internal memory with MicroSD card support up to 128GB, a 2600mAh battery, and on the software side, Samsung has provided Android Marshmallow here with its custom skin layered over it. Unfortunately, there’s no fingerprint scanner whic…

Cloverleaf’s new grocery shelf displays watch shoppers, track their emotions

You walk into a grocery store to buy barbeque-flavored potato chips. But you’re disappointed to find that the overflowing shelf of chips — although harboring more than a dozen different types — doesn’t have that flavor.Within seconds, the LCD digital sign along the shelf edge immediately shows a message: “Don’t worry – BBQ chips will be restocked tomorrow!”That vision of responsive groceries got closer to reality this week, when retail tech company Cloverleaf announced what it describes as the first digital shelf display with built-in detection of customers’ emotional states and demographics. The system will be presented for the first time at the big National Retail Federation show, starting this weekend in New York City.The San Diego-based firm, which has focused for ten years on digital signage for sports stadiums and other venues, had been testing a LED-version of its new shelfPoint solution. In the latter part of this year, shelfPoint will be released with displays that instead us…

Google taking another run at simple website creation for small businesses

Google has been in and out of the small business (SMB) web creation and hosting business since 2006. Apparently it’s making a renewed effort at providing a very basic website creation tool to local business owners.SMB survey data vary but a still-meaningful percentage of SMBs don’t have websites. Mike Blumenthal has played with the tool, which is presented in Google My Business (GMB):It is essentially a super simple single page website builder with very little opportunity for customization or change. Upon access to the Website tab in the GMB, it comes up with a default category specific background image and theme imageIt appears to be pre-populated based on the data on file, with several customization options.Google’s first effort at something like this was in 2006 with “Page Creator.” That tool no longer exists, replaced in 2008 by Google Sites. But at the time of launch here’s what Google said about it:Google Page Creator has been designed with ease of use in mind. Its unique interf…

Content marketing ideation: Where do good ideas come from?

It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances. When you just cruise along, your results normally reflect the level of effort.Anyway, one of the most common questions I hear is, “How do you keep coming up with new ideas for content topics?” Let’s be honest — this can be a tough one. Have you ever had an assignment due and no clue what you were going to write about? Yeah, me, too.If we’re being honest, we’ve probably all been there before. It’s normal. Being creative can be tough, and sometimes you’re just not in the right mindset to come up with a great idea. But there are steps you can take that can help.I recommend taking a bulk content ideation approach. Rather than focusing on coming up with …

Four Months of Reliance Jio: Disruption Done, Time to Recalibrate?

It has been over four months since Jio publicly launched its services in India on September 5, 2016. Initial expectations were that Jio would close its free offer by December 31, 2016, and start charging customers from January 1, 2017. However, in a surprise move, Jio extended its free offer all the way till March 31, 2017. Most of the operators who were expecting at least some kind of stability to come back in the market are now once again left in a bizarre position.The impact on the Q2 2017 financials of the top telecom operators has been mild as Jio’s free offer started only by September 5 and most telecom operators have their second quarter limited to the end of September. However, I expect Jio’s free offer to take a toll on Q3 2017 significantly. The numbers for this quarter are not out yet but when they do come, it would be interesting to see the kind of impact they have managed to have. Considering all the cheap talk time and data that the operators are giving out, expect a sha…

WhatsApp Backdoor Allows for Intercepting of Encrypted Messages

WhatsApp is one of the most widely used messengers across the universe and what better than the numbers which prove the point. That said the Facebook-owned company has been adding privacy features regularly and end to end encryption was one of them. Furthermore, Facebook has been claiming that no one can intercept WhatsApp messages and that includes the company and staff. But this claim stands to be challenged by a security backdoor that will allow Facebook and others to intercept and read encrypted messages sent and received using WhatsApp.State-sponsored cyber attacks are not something new and Privacy campaigners are wary that such a type of backdoor can be used by government and other regulatory authorities to spy on users or as I prefer to say “person of interest”. The reach of WhatsApp magnifies the peril, especially since it has become one of the quintessential communication tools.This is how it all happens, WhatsApp’s end-to-end encryption makes use of security key using the we…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads.Nine crazy predictions for SEO in 2017It’s January, and as we all know, the arrival of January and the new year heralds the arrival of any number of predictions posts across every website you visit. (I myself am guilty of publishing one this week). But with his ‘Nine crazy predictions for SEO in 2017‘, Larry Kim promises a predictions post like no other.From the biggest rankings shift in the history of Google, to the death of organic listings 6-10, and the complete demise of local SEO (yikes!), Kim has definitely gone…

Intex S9 Cloud Review: Heavy Clouds, No Rain!

Intex is one of the top Indian smartphone brands. It might not make as many headlines as some others, but it does launch a number of phones which often do well in Tier 2 and Tier 3 cities, and are easily available without the flash sale gimmicks. And one of its recent launches is the S9 Cloud budget phone. In a market filled with offerings from Chinese and one US smartphone maker (InFocus), how does the S9 Cloud compare? Here is what we discovered after over three weeks of usage.A design that screams mediocrity5.5-inch screen size is what the masses want and Intex is catering to it. As far as the design goes, the phone’s 162-gram weight is well distributed around the rounded rectangular slab design, which is 8.7 mm thick. The front sports a 5.0-megapixel camera with a flash, a tall forehead, and chin while the lower portion holds a mono speaker grille and microphone. On the right are the power and volume buttons, and both do not pop up to the same height making them tricky to use, as …