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Showing posts from January 14, 2017

Marketing Day: Holiday e-commerce, missing Super Bowl teaser ads & Snapchat search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Holiday e-commerce sales crushed expectations, NRF says
Jan 13, 2017 by Matt McGee
National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7-10 percent expected growth.Four trends that will reshape marketing in 2017
Jan 13, 2017 by Russell Glass
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions.Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Jan 13, 2017 by Glenn Gabe
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.A simple checklist to prep for the Google mobile-first index
Jan 13, 2017 by Bryson Meunier
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first …

Holiday e-commerce sales crushed expectations, NRF says

New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce.The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent.The NRF’s numbers are in line with what others have reported. Adobe has pegged holiday e-commerce growth at 11 percent for the just-finished holidays. Slice, a retail analytics firm, estimated a 20 percent year-over-year gain in online holiday sales.Another common theme running through this year’s holiday shopping analysis is the value of an omnichannel approach — having both an online and physical store with multiple ways for customers to shop. NRF President and CEO Matthew Shay called out the success of those companies in today’s announcement:“There has been a lot of talk about online versus in-store retail in the past few months, but that comes from people who don’t realize that online and retai…

Four trends that will reshape marketing in 2017

I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to reach customers. And the shift to mobile continued to gain steam, with everything from ordering dinner to booking a vacation now done on smartphones and tablets.Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year….[Read the full article on MarTech Today.]

via Marketing Land

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render.When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview snapshot of what Googlebot sees versus what a typical user sees. That’s important to know, since sites could be inadvertently blocking resources, which could impact how much content gets rendered.Adding fetch and render was a big deal, since it helps reveal issues with how content is being indexed. With this functionality, webmasters can ensure that Googlebot is able to fetch all necessary resources in order for the render to be accurate; with many webmasters disallowing important directories and files via robots.txt, Googlebot might be seeing a limited view of the page.As former Googler Pierre Far said at the time, “By blocking crawling of CSS and JS, you’…