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Showing posts from January 16, 2017
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Why marketers should be paying attention to Twitch

Before you market to an audience, first you have to find them. Most marketers have their favorite channels — ones that have worked for them in the past, or where they feel most comfortable with the lingo and standards. But as time and technology push forward, the places where people spend time change along with them.Recently, I plopped down on the couch to see what my kids were playing on the family iPad. My kids are huge Minecraft fans, but as it turned out, they weren’t playing the game that morning. They were watching someone else play Minecraft.After doing some research, I quickly learned that my kids weren’t the only ones growing obsessed with this genre of entertainment, and that the movement of live-streaming (for video games, hobbies, and more) has the potential to be one of the next big media destinations, stealing eyeballs and hours of viewing time from more traditional sources.So let’s talk about TwitchTwitch is the biggest destination hosting channels for live streaming to…

How to Use Multiple Accounts in a Single Browser Window [ChromeVille]

What do you do when you want to manage multiple accounts of a website in a single browser window? Chances are you use another browser or the incognito mode as generally, you can only operate one session at a time. Now, thankfully, there’s a new Chrome extension which makes things drastically easier to handle.Meet SessionBoxSessionBox is a free extension available for Google Chrome which seamlessly and simultaneously lets you initialize more than one sessions of any website in a single window. Hence, for instance, you can use two Facebook accounts in just separate tabs. The process too is surprisingly straightforward and is obviously, better than juggling between different windows.Creating Multiple SessionsOnce you’ve downloaded SessionBox from the Chrome web store, click the little cube icon and log in. You can also sign in as a guest if you’re not planning to sync the data with other Chrome devices. Next, you’ll get a list of all your saved sessions which will be of course empty, ini…

Opera Neon Review: A Bubbly Concept for a Browser

The times they might be a-changin’, but when it comes to browsers on computers, you might be forgiven for thinking that it’s yesterday once more. For, no matter how long the changelogs and how numerous the bug quashes, the stark fact remains that modern day browsers on computers look rather like their mums and dads from a few years ago (a few years is enough for a few generations to mature in tech!). In fact, browser design has tended to be a bit on the stagnant side of late, with the predictable box like interface, space for tabs and so on. Changes are found mainly in terms of features and functionality, rather than appearance. A classic case of substance triumphing over style, as it were. Which while not bad in itself, can make browsers a trifle dull and predictable.So you can imagine how pleasantly surprised we were to see the folks at Opera (those who gave us tabbed browsing, remember), suddenly dip into their design reservoirs and come out with what they termed a “concept browser…

Samsung Probe Concludes That the Galaxy Note 7 Fire was Caused by Faulty Batteries [Report]

Samsung’s Battery fiasco seems to have overshadowed most of the mishaps in the tech world since the last decade or so but Samsung emerged relatively unscathed from the entire episode and recalled all the Galaxy Note 7 units before killing off the smartphone altogether. Samsung had conducted an investigation and according to sources has concluded that the battery was the primary reason for this to happen.
The report comes at a time when Samsung is prepping up Galaxy S8 and is probably looking at the report as a closure to the worst safety debacle in the tech industry. Also, stakeholders are emphasizing on the need for the detailed report as it would convince the users of what went wrong with the Note 7 and the steps that were taken by Samsung to prevent such a mishap from happening in the future. All of this is quintessential in gaining customers trust and thus ensuring that the Samsung loyalists and potential customers are not left in the lurch.The investigation is expected to be conc…

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry.According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%).At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017.So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year.#1 Cross-device campaigns will get in powerAccording to Global Mobile Consumer Trends Research, we check our phones around 40 times per day. With more than 78% of the global consumers owning smartphones (76% in developed countries and 81% in emerging markets), mobile programmatic ads are on the upswing.Ris…

Lenovo K6 Note Review: The K6 Power Clone with a Bigger Display?

Lenovo which has turned out to be a tech titan in the smartphone wars in India has added yet another smartphone to its portfolio to battle it out with the best in the mid-range arena. Just as 2016 ended, Lenovo launched the K6 Note in India, the latest in its successful Note series. The smartphone which comes at a starting price of Rs. 13,999 is basically aimed at the offline market in the country, unlike the recently launched K6 Power which is available only online. But is the new entrant in the field ‘Note’-worthy or not? Let’s find out.Wait, isn’t that just a bigger K6 Power?The new K6 Note launched by Lenovo actually looks like a photocopy of the Lenovo K6 Power that has had too much Horlicks in its childhood. Apart from the 0.5-inch added on the display size and a few minor tweaks, the two smartphones look like a pair of identical twins.The Lenovo K6 Note boasts an all-metal unibody design like many other smartphones in this price range (something we talked of in detail and despa…

Andy Rubin Set to Make a Comeback With a Bezel Less “Essential” Smartphone

Andy Rubin, the co-founder of Android, which is now the most popular mobile operation system, is on the verge of launching a new smartphone brand of his own. After having left Google back in 2014, Rubin has been dabbling with many projects including a startup incubator focusing mainly on AI called Playground Global. Finally, industry reports suggest that Rubin is all set to make a comeback to the smartphone space with his own brand called Essential Product Inc.Selling Android to Google back in 2005 and thereafter leading the product team to take it to the top of the market by beating the likes of iOS and Windows Mobile, Rubin has many a feather in his cap. With that said, Rubin would be donning a new hat in his upcoming firm Essential Inc. Instead of leading the software development role like in Google, Rubin would function as the Chief Operating Officer for his new venture. To help him out with his venture, he has taken aboard a number of Apple managers and former colleagues from Goo…

Amazon Seeks Government Permission for Running Wireless Technology Tests

Amazon has been investing a lot of efforts when it comes to future of logistics, hyper delivery models, and an unmanned retail store. Now it seems that the e-commerce giant is testing experimental wireless communications technology based on mobile devices and fixed base stations across rural Washington and Seattle. Amazon has applied for clearance from FCC and the filings hint at a new wireless communication system.Apart from that, the filings do not reveal anything much in particular about the project and instead just mentions that the project involves prototypes which are designed to support “innovative communications capabilities and functionalities.” The project has its own inking with the Amazon Air since in the filings it has been mentioned that Neil Woodward, a retired NASA astronaut currently serving as senior manager for Amazon Prime Air is the primary point of contact.It’s not hard to speculate that the project has something to do with Amazon Air, perhaps a new communication…