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Showing posts from January 17, 2017
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Keep your customers from cheating on you

The more you know about your customers, the less chance they’ll go to a competitor.  This white paper from Vision Critical will provide the road-map. Learn how you can:demonstrate your authenticity.uncover hidden, but important truths about your customers.inject timely customer feedback into your product innovation cycle.create more detailed maps of the customer journey.Visit Digital Marketing Depot to get your copy.

via Marketing Land

How digital advertising will change with today’s political climate

I just sent the following email to an Austin, Texas-based colleague:Hey ______,  Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, RebeccaI also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping their ad dollars.”This issue — programmatic ads that appear on racist, sexist and otherwise extreme websites — is going to be an enormous one in the coming year. As is ad fraud.We’ve already seen the trend developing. One of the most high-profile examples occurred late last year, when Kellogg’s learned its ads were appearing on Breitbart.com, in violation of the company’s corporate values and unbeknownst to the brand itself. Kellogg’s announced it would no longer advertise on the site, which prompted Breitbart to call for a boycott of the brand (a probable first in not just digital, but the entire history of advertising. When has a spurned media outlet ever enacted…

Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint

Launched in the fall of 2015, Google’s AMP initiative has raised the performance standard for mobile content by accomplishing what the initials promise: accelerated mobile pages.But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News, and Pinterest. These sources summon the AMP content from Google’s cache, via a sufficiently speedy connection.This week, Google and San Francisco-based performance and security firm Cloudflare made announcements to help broaden AMP’s availability.[Read the full article on MarTech Today.]

via Marketing Land

3 ways to see the future with social media data

If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list.Think about it: With open access to the past and future, you’d have unlimited knowledge within reach. You’d know how decisions play out in the long run, and the full context behind the events of the present. It would be overwhelming at times, but as a marketer, it would be fascinating.In many ways, analyzing social media data is like tapping into a deep well of such information. Digging into details about the past, particularly insights from sources as direct as individual users, reveals insights and data-driven predictions about the future.It’s not the same as snapping your fingers and materializing in the Middle Ages or third millennium, but in the context of marketing and business, social insights can offer serious value. For example, consider how marketers in the following scenarios can use the information we mined from our social data library of one trillion posts to see and seize the…

Apple Hikes App Store Pricing by 33% in India

Following alterations in exchange rates and taxation policy, Apple is deploying a significant price hike on its app store in certain regions. The change will be implemented across apps and games of all tiers including in-app purchases bringing India, Turkey and the United Kingdom on par with the rates in the United States. The Cupertino giant has sent notifications to developers today which says that these guidelines will be put in action in the next seven days.Once the new specification goes live, an app that currently costs $0.99 will translate to 80 rupees in India, representing a 33% rise from the previous price of 60 rupees.Apple further stated, “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business, these factors vary from region to region and over time.”The app store costs in the UK were primarily thwacked due to the country’s vote to leave the European U…

Raspberry Launches Compute Module 3 in two Variants

The Raspberry foundation has updated their Compute Module with a new version which in essence is a Raspberry Pi in a flexible form factor. Raspberry says that the new Compute Module aims at providing a cost effective way for industries to build customized products like a LED panel. The new module is based on Pi 3 and thus it also touts a huge performance gain as opposed to its predecessor which was based on the first generation of Pi.The innards include BCM2837 processor which can be clocked up to 1.2GHz and will come with 1GB of RAM. Statistically, the new Compute model has a doubled up RAM and 10x CPU performance as opposed to the original CM 1. Since its based on Pi 2, the chip can run Windows 10 IoT core and will also allow for an IoT project to be ported from a Pi 3 to a custom CM3.
It seems like Raspberry has also addressed one of the biggest bottlenecks in the CM1, the storage. While CM1 came with a fixed 4GB storage the CM 3 comes in two variants, the lite model will allow use…

[Tech Detox] What the Hell is… ISO!

In the last Tech Detox article, we talked about how the optical element stacked on the back and the front of your smartphone (the camera) is becoming a subject of major importance to people. Photography is no longer limited to those with a DSLR and professional cameras. Phone photography is now emerging as a new trend which appreciates the art in a less complicated manner. Although it is majorly about touch to focus and instant picture clicking kind of settings, there is nothing which stops the new age phone photographers from trying different settings and enhancing the quality of the pictures they take.And one of the settings that can make a major difference to their photography is ISO.ISO: one of the Big Three Settings in PhotographyIn our previous Tech Detox article, we had explained what aperture in a camera is and how it creates an impact on your photograph. We also mentioned that aperture, ISO and shutter speed are the three major factors which decided how the pictures you take …

Five proven SEO strategies for retailers to use in 2017

Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why.In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.”This report illustrates vividly the value of holding the number 1 spot in search results.In the article below, I will be sharing five proven SEO strategies for retailers to rank their ecommerce sites in 2017.1) Use LSIsAmong the best practices for SEO in 2016 and 2017 is the use of Latent Semantic Indexing (LSI) keywords. LSI’s keywords are phrases or words closely related to the main keyword or phrase of your page or content.Adding these keywords to your …

Google RAISR Machine Learning Achieves upto 75% Image Compression Without any Loss in Details

The proverbial “picture is worth a thousand words” has been reimagined in the age of the internet. Folks using Facebook, Snapchat, Instagrams are uploading tons of pictures to convey something and some of us are simply frenzied uploaders. What most of us don’t realize is that stuff uploaded on the internet takes space and we need servers for that, in fact, the very article I am penning down will be stored on the server when you are reading this. RAISR (Rapid and Accurate Image Super Resolution) is a new technology that was introduced in November and was capable of producing better quality versions of low-resolution images which would eventually lead to 75 percent reduction in bandwidth.RAISR is touted to be better than the current super-resolution methods and is also nearly 10-100 times faster which is a desirable trait when it comes to mobile usage. Upsampling is a process of producing an image of larger size with more pixels from the low-resolution ones. This is usually achieved by …

How Microsoft is Trying to Shape the Future of Personal Computing

It’s been over three decades since Microsoft embarked on a journey to empower millions of devices with its software. From the MS-DOS genesis to Windows 10, their vision for revolutionizing personal computing has largely remained constant. Throughout this extensive journey, which involved a series of downfalls and attainments, the Redmond-based conglomerate underwent endless iterations and revisions to reach a point today many consider as a rebirth of an agonizing technology company.“No matter where we work in the future, Microsoft will have a place in it.”, Satya Nadella mentioned in an interview with The Verge. And if you ponder upon that statement, you’ll realize how relevant that has become over the past year. Microsoft has made a place for their products and services everywhere, all the time. In a nutshell, that’s fundamentally what Nadella and his fellow comrades envision as the future of Microsoft and to be honest, their roadmap has been progressing astonishingly well, at least …