If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well.Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snapchat, the company announced on Thursday. Oracle Data Cloud, which owns purchase data collection firm Datalogix, will provide the data to Snapchat, as it does to Google and Facebook.Honda, Kia, The Honest Company and STX Entertainment are the first brands to use the new ad-targeting options.The new purchase-based ad targeting options will be available for all ad formats on Snapchat, whether brands buy those ads directly from Snapchat or through a third-party ad-buying firm that uses Snapchat’s Ads API.Snapchat will use Oracle Data Cloud’s syndicated audience segments. The list of roughly 100 categories takes Oracle’s…
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