Marketing Google

If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have, Twitter is trying to and Snapchat now wants to do as well.Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snapchat, the company announced on Thursday. Oracle Data Cloud, which owns purchase data collection firm Datalogix, will provide the data to Snapchat, as it does to Google and Facebook.Honda, Kia, The Honest Company and STX Entertainment are the first brands to use the new ad-targeting options.The new purchase-based ad targeting options will be available for all ad formats on Snapchat, whether brands buy those ads directly from Snapchat or through a third-party ad-buying firm that uses Snapchat’s Ads API.Snapchat will use Oracle Data Cloud’s syndicated audience segments. The list of roughly 100 categories takes Oracle’s…

Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks.The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links to the brand’s product in their editorial content or elsewhere.When a reader clicks on the link — say, a link to a mentioned Canon camera in a story about the latest photographic innovations — and buys that product, the publisher gets a fee.[Read the full article on MarTech Today.]

via Marketing Land

2016 was the year when Google went on a hardware spree launching products like the Pixel smartphone lineup, an AI-powered home gadget, routers, and more. So, what happens when the biggest search engine wants to make a name in various non-software sectors? There are obvious foul plays. According to a recent analysis conducted by a search ad data firm SEMrush, Google is possibly misusing resources to market its own products in search results.The survey evaluated results from 1,000 searches in various categories including laptops, speakers, cell phones, and even, carbon monoxide detectors (Alphabet’s child company, Nest manufacturers such products). SEMrush mentions that these queries were executed on December 1st and past web-surfing history wasn’t taken into consideration to avoid any kind of influence. The majority of outcomes had Google products in the top and prominent ad spots which are quite bewildering.Furthermore, another dissection of 25,000 searches enacted by the Wall Street …

Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable.It is now telling clients for free if what they’ve bought has actually been delivered.Or, in the language of digital advertising: SteelHouse is now offering free reports on viewability for all of its advertising clients.The company says that, to its knowledge, this is the first such offer by an ad platform, as requiring the use of outside verification services is common.[Read the full article on MarTech Today.]

via Marketing Land

It was just last month that NPR named a new Chief Marketing Officer, Meg Goldthwaite, who joined the non-profit media organization after 25 years of work in a variety of roles that bridged both non-profit and for-profit organizations.This week, Goldthwaite joins us for the second of an occasional podcast series that we’re calling “The Path to CMO.” Marketing Land’s Amy Gesenhues will talk to top marketing executives from some of the biggest companies in the world about how they got started in marketing and how they made it to the C-suite.This episode runs 31 minutes and you can listen below, or use the link below to subscribe via your favorite podcast service.We invite you to subscribe via iTunes or Google Play Podcasts. Previous “Path to CMO” Episodes[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’BrienThanks for listening! We’ll be back next week with another episode of Marketing Land Live.

via Marketing Land

“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. Such a beautiful and important evening! The forgotten man and woman will never be forgotten again. We will all come together as never before— Donald J. Trump (@realDonaldTrump) November 9, 2016That is Donald Trump’s most-retweeted tweet since he was elected president. He sounds happy, right? Not so much, according to IBM’s Watson. The artificial intelligence software’s Tone Analyzer tool measured the tweet’s tone as more likely to be perceived as sad than joyful, as shown on the chart below.Let’s try his second most-retweeted, post-election tweet.Happy New Year to all, including to my many enemies and those who have fought me and lost so badly they just don’t know what to do. Love!— Donald J. Trump (@realDonaldTrump) December 31, 2016Too bad passive-aggressive isn’t an option. Of the five available emotions — anger, disgust, fear, joy and sadness (like the characters in “Inside Out”) — let’s go…

You no hope of selling a potential customer anything if your marketing gets on their nerves.

via Entrepreneur: Latest Online Marketing Articles

Because Microsoft’s mobile operating system has a tiny share of the smartphone market, the company has been forced to get creative about distribution. Recently the company announced a third-party SDK strategy for developers and device makers. (Amazon is doing something similar.)Now, a forthcoming update will make the virtual assistant accessible on the Android lock-screen. According to MSPoweruser:Once you install the new update and open Cortana, it’ll ask you to enable “Cortana on lock screen” — and clicking on the “Add Cortana to my lock screen” button will enable this feature on your phone. After that, a simple Cortana logo will show up near the bottom of your lock screen and you can swipe the logo left or right to open up the Cortana panel — similar to how the camera shortcut works on most Android devices. From the Cortana panel on your lock screen you can get all the updates and even ask Cortana anything you want.Microsoft says that Cortana has 145 million users across its ecosys…

Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic of interest to advertisers. It’s a subject of public interest.As the segment illustrated, influencer marketing is a big business. Teens with millions of followers can pull in hundreds of thousands of dollars for a shout-out on YouTube or Instagram.It’s easy to imagine viewers all over the country yelling at their screens about the unfairness of it all, but from a marketer’s point of view, there’s another big problem: This type of “influencer marketing” isn’t actually marketing. It’s really “influencer advertising” and should be viewed as a less effective, pricier variation that has a corrosive effect on influencer marketing.Influencer marketing transfers the implicit trust that consumers have in people they follow online and transfers it to a brand. Influencer advertising betrays that trust both for the influencer and for the brand.The promise of influencer marketing…

Tap, Swipe, Turn. That’s all is needed to control most smartphone games out there. There are no labyrinthine combinations of keys involved and neither does it demand a high skill level to succeed. And yet, it’s a multi-billion dollar empire.Last year, we witnessed how a bunch of companies reinvigorated the market with their viral titles and attained millions of users. And while the industry’s revenue grew substantially, I feel that not all is well in the world of mobile gaming – there are factors undermining its future.Super Mario Run, Pokemon Go: a Triumph of Nostalgia, not InnovationTo put matters in perspective, recall the most trending games of 2016. There were primarily only two – Pokemon Go and Super Mario Run. Both of these exceeded expectations in days, reaching tens of millions of downloads. And they also accentuated what’s actually hurting mobile gaming market. Both of these apps majorly gained momentum due to their nostalgic characters and themes – Pokemons and Mario. If I …

Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product.This logical step allows campaign managers to do the following:Assign budgets toward specific ad groups, which allows for testing performance against different campaign objectivesAlign budgets toward specific audience segments, such as demographics and geographiesStreamline campaigns across platforms, since this campaign structure mimics that of other servicesIf you don’t have this functionality yet, don’t fret. It’s rolling out this month. If you have a Pinterest business account, a notificati…

Emojis can spell trouble if you are an iPhone user and susceptible to a prank. iPhone or rather iOS in general is no stranger to a vague string of messages that will crash the recipient’s device and while most of the time they are not serious sometimes they are lethal enough to brick your iPhone. The latest bug affecting iPhone users comes in the form of a emoji string that will freeze your phone for a moment and will force restart.The bug was first showcased by YouTube channel EverythingApplePro and it involves sending a string of images and characters to the recipients including a white flag emoji, a numeric zero and the rainbow emoji. This bug will affect all the devices running iOS 10 and above but consider yourself safe if you are running earlier versions.Once the target receives the message the device stops working for a few minuted and you won’t be able to do anything till the device force starts itself. The worst part is that unlike other bugs the string will still freeze your…

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry.This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance of machine learning and automation in the marketing process.Understanding this potential and the direction of the industry can help you establish yourself and your business within this changing field, laying a firm foundation for a strong brand moving forward. Here are seven ways you can elevate your SEO performance on both a perso…

Some boots are incredibly difficult to fill. And those of the Redmi Note 3 are among them (a phone with boots? Never mind, it’s a metaphor). The Note 3 was one of the biggest hits of 2016, selling hundreds of thousands of units in the highly competitive Indian phone market, and bringing Xiaomi right back into prominence after a relatively quiet 2015. In fact, more than nine months after its release, Note 3 still remains a formidable proposition and made it into our Buying Guide for both sub-Rs 10,000 (USD 150) and sub-Rs 20,000 (USD 300) smartphones. See what we meant about boots that are difficult to fill? Well, that is the task that has fallen to the Redmi Note 4, the “New Note Rising” – to repeat the success of one of the most successful smartphones of 2016.Mi Max Mini?In appearance, though, the Note 4 seems to be a chip of Xiaomi’s Mi Max block rather than the Note 3 one. Place the three devices next to each other and the Note 4 bears a far closer semblance to the Max than its own…