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Showing posts from January 20, 2017
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Relaunching your website? Don’t forget an SEO audit!

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website.Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges.Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools.When performing a relaunch audit, I break it down into two main pieces: pre-launch and post-launch.[Read the full arti…

Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017

Now that we are a few weeks into the New Year, it’s a great time to recognize what affiliate marketing trends from last year might follow us into 2017.I was struck by the recent eMarketer webinar when they announced that this was the year that US digital ad spending surpassed TV ad spending. Now, that is a huge coup for the industry, and as a digital marketer, one that is a milestone for me.What are some of the changes that could shape the industry in the near future? For affiliate marketing, I’ve outlined five trends that will continue to rise to the forefront in 2017.1. InfluencersThere is no doubt that we will see the continued rise of influencers in 2017. eMarketer estimates that in 2016, influencer marketing revenues on Instagram alone will total more than $570 million. That suggests this space is easily a multibillion-dollar industry right now, and it’s likely to grow.Working with influencers is like having your own private army of brand ambassadors. According to our network dat…

How digital media won the White House for an ‘analog’ audience

Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s supporters during the election is that many were white and less educated than supporters of Hillary Clinton — traits not often associated with Madison Avenue and the data-driven decision-making that earned Trump’s place as the next president of the United States.Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him, they actually love him, too. Every time the Trump name is uttered, viewers tune in, ratings go up, and ads are sold. Even I like writing about the Donald; it gets my work more attention.But the point I made at The Brand Safety Summit was and still is this: Everyone has some ownership over the outcome of the election, regardless of how they voted. The media example is just a slice of that theory.With the help of the team at Cambridge …

[Face Off] Xiaomi Redmi Note 4 vs Lenovo P2: Battle of the Battery Masters

Making a purchase decision about a smartphone these days is no longer the simple process it was about half a decade ago. And it can get particularly tricky if you happen to be looking for something in the relatively affordable smartphone segment (say, sub Rs 20,000 – check out our buying guide incidentally). Barely a few weeks into 2017, we are already seeing a remarkable improvement in quality in this segment. Competition is intense with each phone bringing in so much to the fight, and victory or defeat being denied by razor thin margins. And one of the most intriguing battles in this segment is the one between two phones that have hit the market in recent days – the Lenovo P2 and Xiaomi Redmi Note 4. Both look to deliver great performance and stunning battery life at relatively affordable prices. But which of these power houses is the one for you?Looks and appearanceSeparated by less than 5 grams in weight, both the phones are very well built. Lots of metal in them, chamfered edges,…

DataSift offers first analysis at scale of how LinkedIn’s members engage with content

Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers.To help reach these audiences, data intelligence firm DataSift announced this week a new service that analyzes the topics and kinds of content that most interest specific job holders among LinkedIn’s 467 million members.This new LinkedIn Engagement Insights, DataSift says, is the first such offering at scale. It utilizes DataSift’s Pylon social analytics platform to deliver insights for finding audiences, boosting a brand or improving content for ad planning and content marketing. DataSift says it is the only strategic data provider for LinkedIn, and this is its first partnership with the social network.[Read the full article on MarTech Today.]

via Marketing Land

Survey: social and mobile are top drivers of new small business digital spending

Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile.This data comes from a new survey of 200 small businesses by GetResponse. The majority (71 percent) of the survey respondents had fewer than 100 employees.When asked specifically where their money would go, these business decision makers said:Marketing on social networks (Facebook, LinkedIn, Twitter, etc.) — 59.2 percentMobile marketing (app, web, etc.) — 50 percentEmail marketing — 42.3 percentVideo production — 28.2 percentContent creation and management — 26.1 percentSearch marketing (including paid search) — 26.1 percentData collection and analytics — 23.2 percentCorporate website maintenance, development, etc. — 22.8 percentCommerce experiences (marketing-led) — 15.5 percentOther — 2.5 percentTwo caveats: 1) the small sample size (200) warrants some caution before generalizing, 2) about 30 percent of th…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14 million anonymous searches in one day.Amazon unveils new credit card exclusive to Prime membersSince the launch of Amazon Prime as an express shipping service in 2005, Amazon has continued to add benefits to its exclusive subscription service in a bit to retain existing subscribers and lure new ones.The latest of these is the Amazon Prime Rewards Visa Signature Card, a new credit card exclusive to Amazon Prime members, which offers a hefty 5% cashback on all Amazon purchases, as well as a 1-2% cashback on other types of purchase, and a $70 gift card to new cardholders once they’re approved.Al Roberts covered the news for ClickZ this week, looki…

Whatever Happened to Micromax?

We recently compiled our ‘Buying Guides’ under the Rs 10,000 (USD 150) and Rs 20,000 (USD 300) price brackets for the month of January and witnessed neck to neck competition in various categories. There were at least two contenders in each category which gave a very tough fight, with victory being decided by the slightest of edges. While there is no denying that the competition is getting fierce day in day out, we realized that there is one brand which has taken a backseat when it comes to smartphones.Imagine this:You are one of the top smartphone selling companies in India.You are in the list of top ten smartphone companies in the world.You are an Indian brand.You launch your sister brand, which is a massive success.Your brand ambassador is Hugh Jackman.Yes, we are talking of Micromax.Micromax came into the smartphone market with a promise to cater to the common person who needed a phone on a tight budget. It fought on price and was proud of it, poking fun even at Apple in its ads. I…

Soft Robot Wraps Around Failing Heart and Helps it Beat

Health care devices and technology have always been transiting in a parallel fashion. From Pacemakers to bionic robots mankind has been striving hard to infuse technology and help enrich the livelihood of many. While most of the other creatures rely on evolution to make changes humans have been involved in Self-Designed evolution from quiet some time. This time around researchers from Harvard University and Boston Children’s Hospital have developed a soft robot that is expected to help people survive heart attacks.Most of the medicare devices end up being a contraption and are inserted in the organs but the Soft robot begs to differ. The robot can be wrapped around the heart and the robot twists in order to assist the cardiovascular functioning and thus help in pumping the blood. The device has taken cues from the actual heart and is made up of thin silicon sleeve which is powered pneumatically by the actuators. The soft robot is driven by an air pump and has a different set of actuat…

Mailtrack is the Most Convenient Way to Track Emails [ChromeVille]

Email tracking plugins have been around for a while. They are quite straightforward and if you don’t know, they essentially add delivery receipts to your emails, so that you can know if the email has been read or not. However, they’re also cumbersome, convoluted at times, and more importantly, these extensions (such as Yesware) can clutter your email account with popups and messages. Fortunately, there’s finally an extension that takes a slightly divergent approach and yields a significantly better experience.It’s called Mailtrack.Mailtrack is a free Google Chrome extension that brings the delivery marks you usually get on instant messaging applications, to email accounts (it supports only Gmail for now). The tool is fairly straightforward, a single tick next to your email dictates that it has been delivered to the end server and a double green check suggests that it has been read by the recipient. You can even hover over the mark and see the receiver’s computing platform, how many ti…

[Event-ually Speaking] Redmi Note 4: With Precision, Yours Briefly, Xiaomi

“Is that it? Is it already over?”Those words by a young blogger summed up the launch of the Redmi Note 4 in India yesterday. His surprise (tinged with disappointment, we suspect) is understandable. After all, this was the successor of one of the most successful smartphones of 2016, the Redmi Note 3. And THAT phone had had a very elaborate launch, watched by hundreds of people in the Talkatora stadium in Delhi, in a presentation that went over an hour and was marked by Xiaomi’s global vice-president Hugo Barra gliding onto the stage on a Ninebot, after uttering a dialogue from a super hit Hindi film. That had been a show indeed.The Redmi Note 4’s launch in comparison was a rather quiet affair. It was at a five-star Hotel and attended by a smaller audience, (there were no Mi Fans). And the presentation was cracklingly crisp, and done and dusted in well under an hour. This is not to say that it was bad. Nay, the event was well-organized, did not get too delayed at the start, and in best …

Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Automate omnichannel marketing strategies to improve the customer journey
Jan 19, 2017 by Digital Marketing Depot
Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV
Jan 19, 2017 by Amy Gesenhues
The car maker has released two teaser ads with McCarthy as the narrator.LinkedIn refreshes desktop interface, emphasizing content and conversation
Jan 19, 2017 by Tamar Weinberg
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.6 UX principles marketers can’t afford to overlook
Jan 19, 2017 by Tamar W…

Automate omnichannel marketing strategies to improve the customer journey

Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?Read this white paper from Emarsys and get answers to these and other omnichannel marketing questions:What is omnichannel marketing?How should e-commerce and brand marketers view omnichannel marketing?How should marketers apply, and automate, omnichannel strategies to improve the customer journey?Visit Digital Marketing Depot to get this MarTech white paper.

via Marketing Land

Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV

2017 Niro – Blue Kia has officially launched its Super Bowl LI campaign, releasing two teaser ads with actress Melissa McCarthy as the narrator.The car maker is using its Super Bowl appearance this year to introduce the all new Niro model, its newest crossover SUV hybrid vehicle.Kia’s teaser ads – “Many Names” and “Need/Want” – have very little of McCarthy in them beyond a voiceover that includes a slight touch of McCarthy’s nuanced humor at the end. The brand says the spots are the first components of its “multi-channel marketing campaign” leading up to the 60-second Super Bowl spot Kia will air during the game.“We’ve got a fantastic story to tell about the Niro’s uniquely alluring yet practical package, and the incredibly talented Melissa McCarthy is the perfect partner to help us do it,” says KIA CMO Michael Sprague in the release announcing the campaign.The ads were created by Kia’s ad agency of record David&Goliath: Kia and Wix are the only brands so far this year to release te…

LinkedIn refreshes desktop interface, emphasizing content and conversation

Evan Lorne / Shutterstock.com LinkedIn is about to look different. Starting today, LinkedIn’s interface on desktop browsers will sport a brand new user interface overhaul. The company acknowledged in a blog post that it is the “the largest desktop redesign since LinkedIn’s inception”–and about time. It’s been long enough.Rebuilt from the ground up, the redesign enhances the interface and draws inspiration from other popular networks. A streamlined navigation includes seven core areas: home (your feed), messaging, jobs, notifications, me, my network and search. Other LinkedIn features are available if the user clicks “more.”LinkedIn also has overhauled the feed, leveraging algorithms and a group of human editors to ensure that each user gets a custom experience that is appropriate to his or her interests and needs. When your content is published, the updated interface also lets you know what type of individual is reading and where they work.The search functionality has also been rewritt…

6 UX principles marketers can’t afford to overlook

In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data.Bad news for marketers: If you treat the user badly, you’re going to get punished.Our limited attention span and frustration with anything hard to use is reflected in how marketers need to approach what they do in 2017. And it’s not just users that will abandon you if you don’t focus on UX; Google will, too.In this article, I’m going to explain six key UX principles you need to consider in your marketing material, and how you can optimize your site to improve SEO and user engagement.Cut out those terrifying formsYou can’t avoid forms. If a lead wants to get in touch, sign up for your app or buy a product, they’ve got to do it through a form. Sure, forms are a lot easier than having to call a salesperson, but they can still be a pain in the rear.The easiest and highest-impact opt…