Skip to main content

Posts

Showing posts from January 24, 2017
Instapage

Oracle complains to EU that Google now has unfair ad-targeting advantage

New complaints about Google’s ad targeting capabilities may compound the company’s existing legal challenges in Europe. According to an article in the Wall Street Journal, Oracle is lobbying EU regulators to add more fuel to the existing antitrust fires Google is trying to extinguish.According to the report:A Google rival has laid out concerns to European regulators over a change the tech company made to its privacy policy last June that enables the search giant to build more robust profiles of its users. Privacy advocates have also complained to U.S. regulators.Software giant Oracle Corp. said it briefed European antitrust regulators late last year on the change, arguing it will make it harder for other companies to compete by enabling Google to even more accurately target ads to users.Oracle is also involved in an ongoing US lawsuit against Google. The company claims a copyright on Java APIs that Google has used in Android. The case has gone up and down on appeal with Google winning…

7 easy wins to add to your email marketing to-do list

Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year:1. Use more retina-optimized imagesIn 2010, Apple introduced the iPhone 4, which had a Retina screen with four times the pixel density of previous screens. Now high-DPI screens are everywhere, not just in Apple products.However, brands have been slow to adapt to this reality. Nearly half of brands never use retina-optimized images in their emails, according to Litmus’ State of Email Design report (email registration required).The result of not using retina-optimized images is that images appear fuzzy and hazy, which is especially bad for lifestyle and product images. It’s incredibly difficult for people to get excited about buying dresses and visiting beaches they can’t se…

Sales, awareness of Amazon Echo skyrocket in Q4, analysts say

Amazon has sold about 8.2 million devices from its Echo family since their launch in 2014, and awareness among all Amazon customers continues to grow. That’s according to Consumer Intelligence Research Partners (CIRP), who issued their Q4 2016 analysis covering sales and adoption of the popular home speaker.The 8.2 million sales estimate is a huge jump — about 60 percent — from CIRP’s pre-holiday estimate of 5.1 million devices. Those figures take the whole Echo family into account, including the smaller Dot and Tap devices.Amazon has made the Echo family the centerpiece of its marketing in recent months, often placing it front and center on the Amazon.com home page and promoting it visibly during sales events like Black Friday/Cyber Monday and its own Prime Day last summer. The company also launched a new TV ad campaign for Echo in October that continues to run today. Then there was the aggressive pricing on the Echo Dot, which saw its price drop by almost 50 percent at the same time…

Zvelo releases ‘first free bot detection service’

Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as the first free bot detection service.A Javascript tag is inserted into an ad or a web page, so that the service can analyze the activity of each visiting browser to determine if the user is non-human (that is, a software bot). The service is also designed to detect “low-quality traffic” (LQT), where people are paid to quickly surf ads or sites.The detected browser signals include mouse movement, time on page, browser properties, the amount of the web page visible in the browser, and other signs.[Read the full article on MarTech Today.]

via Marketing Land

How to Use Paytm to add Google Play Credit

Google has been constantly expanding Play store payment options in India. Recently, they added a vast variety of operators under their carrier billing feature for getting more citizens to purchase content such as games, movies, books, and others. However, a couple of days back, Paytm too announced that they’ve updated their service by one-click recharges for your Google Play accounts, here’s how to use it.For starters, make sure you’ve the latest version of Paytm on your Android phone. Head over to this link to check.How to Add Google Play Credit Through PaytmFire up the Paytm app. Locate “Google Play” under the “Recharge or Pay Bills for” section. Tap it once found.Now enter the balance that you want to add to your Google Play account. The minimum amount is INR 100, while the maximum is INR 1500. Do note there are also cashback offers available on Paytm, you can check them by scrolling down.Next up, click “Proceed” or “Fast forward” if you want to pay through the available Paytm bala…

Shopping centers reinvented: 2017 and beyond

With the recent swath of retail store closings — The Limited, American Apparel, some Macy’s and Sears locations, and others — it’s clear that the brick-and-mortar mall shopping model is in need of transformation.Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of merchandising and marketing to stay relevant in 2017 and beyond.Forward-thinking shopping centers are responding by reinventing the brick-and-mortar shopping experience with innovations aimed at mobile-enabled, experience-driven shoppers — including incorporating non-traditional anchor stores, introducing new open-air mall formats with park-like atmospheres and offering shoppers a hyperlocal mobile retail experience that increases their connection to real-time mall benefits and personalized retailer offerings.Staying true to roots while innovatingMalls have historically been a place to shop, gather socially and eat, and these basic values are still…

Trump’s tweets dampen social sentiment toward brands, even when they’re nice

Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. When President Donald Trump calls out a brand in a tweet — whether he’s heralding or haranguing the brand — positive social media sentiment around that brand goes down, according to an analysis by data analytics firm 4C.4C looked at social data surrounding six brands that Trump had mentioned on Twitter since being elected — General Motors, Walmart, Toyota, L.L. Bean, Ford and Boeing. For each brand, the company measured the sentiment of the posts people published or interacted with on Facebook and Twitter that either mentioned the brand’s official accounts or used hashtags and keywords related to the brand. To gauge the impact, 4C compared the sentiment around each brand three days before @realDonaldTrump made the mention and the sentiment three days after the call-out.While the sentiments Trump were sometimes positive and sometimes negative, people’s reactions to Trump sharing his sentiments a…

Report: Digital ad spend growth slowed in 2016; Snapchat overtook Pinterest

It appears that digital’s up-and-to-the-right trajectory of the past several years hit a bit of a lull in 2016. According to a report by advertising intelligence firm Standard Media Index (SMI), spending growth on digital advertising slowed to 13.3 percent year-over-year, compared to the sharp 26.2 percent growth seen in 2015 over 2014. From 2012 to 2015, digital has had a 19 percent compound annual growth rate. The fourth quarter of 2016 saw growth of just 7.1 compared to the previous year.Taking the two behemoths — Google and Facebook, which account for some 76 percent of new investment in digital advertising, according to  the Internet Trends Report by Mary Meeker of Kleiner Perkins Caufield & Byers  — out of the mix, the growth rate was just 8.7 percent year-over-year. Ad spend on Facebook rose 83 percent from 2015. Google saw 16.6 percent growth.Among the second-tier networks, Snapchat stood out in 2016, with ad spend growing 356 percent year-over-year. Snapchat surpassed Pin…

Google starts releasing live Android Instant Apps

Google announced they have started to release several apps that sport the new Android Instant Apps feature. This allows Android users to use an Android app, without having to install the app from the Play store.Google demonstrated it back at Google I/O last year as a way to use Android apps without requiring installation.Google has allowed a few publishers launch these in the real Android world as a live test. These publishers include BuzzFeed, Wish, Periscope, and Viki. These live tests will allow Google to collect “user feedback and iterating on the product.”For more details, see the Android developer blog.

via Marketing Land

Destigogo Helps you Choose Vacation Destinations Based on Your Budget & Interests

Despite the ever-progressing tourism sector, deciding on a destination for your next holiday is still an incredibly agonizing task. That is especially true if you’re on a tight budget. Usage of tech in tourism sector still hasn’t advanced beyond the usual hotel booking and car renting. Fortunately, startups have taken notice and we’ve seen some decent attempts in the recent past for tackling this situation. However, a new company comprising of two brothers has unveiled a platform – DESTIGOGO that lets you browse through locations based on your budget and interests.DESTIGOGO’s agenda is quite straightforward – it suggests you places according to what you need precisely. On the landing page, it takes inputs for the currency, an estimated budget per person, holiday duration, and more importantly, the factors you are looking for. These include adventure, road trip, city, sun, and snow or you can just leave it empty for random results. Hit search, and the website shows a comprehensive grid…

HummingBad Android Malware Returns to Google Play Store, Expected to have Affected Millions

Remember Hummingbad? Yes, the Android malware that secretly rooted the customers by launching a chain attack gaining complete control over the infected device. It was only in last year that Checkpoint blog had shed light on how the malware operated and also the infrastructural aspects. The bad news is that the malware has raised its ugly head yet again and this time around it has manifested itself into a new variant called the “HummingWhale” As expected the latest version of the malware is stronger and is expected to create more chaos than its predecessor all the while retaining its ad fraud DNA.The malware had initially spread via third party apps and is said to have affected more than 10 million phones, rooting thousands of devices every day and generating money to the tunes of $300,000 every month. Security researchers have unearthed that the new variant of the malware is seeking refuge in more than 20 Android apps on the Google Play Store and the apps are already downloaded by ove…

The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence.It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent.There are many reasons for a brand to invest in social media marketing and the results depend on the set goals:Increase awarenessReach a new audienceBoost engagementIncrease traffic to the siteExplore new business opportunitiesGain new leadsWork with new clientsNo matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year.BrainstormingThis is the initial stage that you’ll think of all the new ways that can boost your social media …

Honor 6X Review: For All Ye Who Seek Bokeh on a Budget

Earlier this year, Huawei, Honor’s parent brand won rave reviews for the dual cameras on the back of Huawei P9, with Leica technology. It was not the first one to come up with the concept of dual cameras (Honor itself had dual cameras in the 6 Plus earlier) but the P9 was definitely the first one to gain a lot of attention. So much so that after its launch, dual cameras almost became a trend, albeit a niche one – the idea of having dual cameras was largely associated with high-end smartphones. But that seems to be changing. Coolpad recently launched the dual camera-laden Cool 1 and now Honor has come to the party with the Honor 6X. Yes, it has a dual camera on the back, which is its USP and its price tag of Rs 12,999 (for the base model) seems compelling. But does it make it worthy of an investment? Read on to find out…Different But Not Distinct Design“A little bit of this and a little bit of that”, must have been a part of the conversation on the table where the 6X was being conceptu…

Honor 6X with Dual-Camera Setup Launched in India, Starts at Rs 12,999

After a series of aggressive social media campaigns and teasers, Huawei’s has finally brought its latest budget flag bearer – Honor 6X to India. Announced originally at this year’s Consumer Electronics Show, the handset primarily grabbed attention due to its rear dual-camera setup, a trend which is now being gradually picked up by every other manufacturer.In terms of design too, the Honor 6X doesn’t radically stand out. There is a slightly curved back and a metal unibody all around which we didn’t find quite impressive in our early impressions. Furthermore, there’s a standard 2.5D curved 5.5-inch Full HD IPS panel up front with an “honor” branding on the chin. The device is powered by a Kirin 655 octa-core chip with an option for either 3/4GB RAM, 32/64GB internal storage that is expandable up to 256GB via a MicroSD card, and a Mali-T830MP2 GPU. Underneath, a non-removable 3340mAH battery keeps things running which also supports quick charging.Moreover, the Honor 6X also rocks a finge…