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Showing posts from January 28, 2017
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5 Little Lessons I Wish I Knew Before Becoming An Entrepreneur

Hindsight is always better than foresight. When you look back, there is always something you wish you knew beforehand, particularly before becoming an entrepreneur.A little more than 2 years ago, I joined a good friend and a few other guys in the beginning stages of their startup.My friend said, “Kenneth, you can email a business. And you can call a business. But wouldn’t it just make sense to be able to text a business? That’s what we’re trying to make happen.”I was sold.Shortly after, I joined Text Request and began life as an entrepreneur.People tell you to fail fast and learn quickly when you’re an entrepreneur. But for whatever reason, they always leave out any practical steps that could actually help you.It’s a shame, too, because there’s plenty of simple guidance that could save a lot of time, effort, heartache, and money.Must read: 5 Things All First-Time Entrepreneurs Need To KnowThings To Know Before Becoming An EntrepreneurSince starting at Text Request, I’ve also stumbled …

Marketing Day: Marketing automation, Twitter NFL streams & that Mr. Clean Super Bowl ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Using marketing automation to create successful email programs in 2017
Jan 27, 2017 by Scott Heimes
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Do organic keyword rankings matter anymore?
Jan 27, 2017 by Julian Connors
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment. What’s love got to do with Valentine’s Day?
Jan 27, 2017 by Mona Elesseily
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish. The essential guide to pharma SEM
Jan 27, 2017 by Justin Freid
Columnis…

Using marketing automation to create successful email programs in 2017

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions.When using marketing automation platforms to maximize email efforts, marketers need to choose the correct tool with the proper features and use the data produced to its greatest potential. Once marketers are able to gain insight into how recipients are engaging with their brand through marketing automation, alongside the insight gained from the email program, the user’s experience is significantly improved.So, how can you use marketing automation to create an effective email program? I’ll walk you through some basic steps, from choosing a marketing automation tool that works for your business to using the data it produces to bring you actionable insights.[Read the full article on MarT…

Do organic keyword rankings matter anymore?

High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.But with the evolution of paid advertising and expansion of universal search, as well as Google’s continuous efforts to provide consumers with content that resolves their demands directly in search results, the opportunities attached to traditional keyword rankings are diminishing at an alarming rate.In today’s search landscape, SEOs and digital marketing specialists have to consider whether it’s worth the amount of time and resources it takes to achieve premier organic rankings, considering the click-through rates (CTR) associated with organic rankings that are positioned under PLAs, local results and other forms of content.[Read the full article on Search Engine Land.]

via Marketing Land