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Showing posts from February 1, 2017
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Robots are the gatekeepers to your customers

I have bad news for anyone trying to market to me.There’s a high probability I don’t see your emails. You might have the perfect solution for a problem I didn’t even know I had. But you’re probably ending up in the Promotions tab in my inbox, which I never check.All the money you spend on search ads for your small business accounting software? It’s targeted at keywords I don’t actually search on. Your organic content doesn’t show up, either.When I ask Siri to recommend a great pizza place nearby, her database only has your address way out in Beaverton, not the one next to my office. So I will never taste your delicious Neapolitan slice.And I didn’t install your email app because the App Store listed it below 10 other apps that do the same thing.Digital marketing is difficult! That’s because robots — algorithms, mostly — are now the gatekeepers to your customers.Is there any good news? Yes. Marketers who can work with our new robot overlords will be far more effective than they’ve ever…

The PPC industry would not exist under Trump’s immigration policy

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if they have a valid visa or green card, is not the way to “make America great again.” In fact, the online marketing industry as we know it would not exist had this order been in effect in Google’s early days.Let me explain.One of the most successful companies to come out of the US in the past two decades is Google, founded by Sergey Brin, a Russian and Larry Page, an American. While they had a great search engine, there was no business model. According to John Battelle in “The Search,” Google was months away from shutting down in 1999, when it was spending $500,000 per month with only $20 million in the bank and no significant revenues of any kind.Employee #9, Salar Kamangar, born in Tehran, Iran, is credited with figuring out how to start making money by selling relevant ads on Google.* Employee #11, Omid Kordestani, also born in Tehran, figured out…

Study: Your anonymous web browsing isn’t as anonymous as you think

Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry.It’s possible to determine a user’s real identity — up to 70 percent of the time — simply from an anonymous browsing history.That’s the key finding in a recently released paper from researchers at Princeton and Stanford universities. The paper, “De-anonymizing Web Browsing Data with Social Networks,” is scheduled for presentation in April at the World Wide Web Conference in Perth, Australia.One of the paper’s authors, assistant professor of computer science at Princeton Arvind Narayanan, said in statement that the new research “shows that anyone with access to browsing histories — a great number of companies and organizations — can identify many users by analyzing public information from social media accounts.”[Read the full article on MarTech Today.]

via Marketing Land

Bizible launches first self-service custom attribution for B2B

Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or reaching other goals.Attribution service Bizible sifts through marketers’ data — sales records, customer relationship management files, ad networks, web sites and the like — to show which parts had what kind of impact. It’s a look back at the completed information, to determine what efforts should receive more credit.The platform has offered that analysis through five out-of-the-box models that are designed for different use cases. In those use cases, the weight given to a specific component — such as product demonstrations — was fixed.But a client company may want a custom weighting, CEO Aaron Bird told me, because it knows something the data doesn’t show, such as “demos almost always lead to closing a sale.”This week, Bizible launches what it says is the first do-it-yourself custom attribution service for B2B businesses, backed by machine learning rec…

Act now: SMX West early bird rates expire next week

Join us at SMX West March 21-23 for 3 days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately.Register now and save $200 off on-site rates. With an All Access Pass you’ll get:Tactics you’ll implement immediately to drive traffic, convert visitors and grow your business. See the complete agenda.Case studies from search marketing experts describing how they’ve overcome complex SEO and SEM challenges. SMX West speakers are selected based on experience, ability AND willingness to share the tactics and strategies that make them successful. See who’s speaking!Connect with the most accomplished search marketers on the planet, people obsessed with search just like you. You’ll meet them by attending structured and casual networking events like Google Dance, Janes of Digital and our opening night Meet & Greet reception. See all the networking opportunities.Join us for three days of SEO & SEM sessions and discussions you’ll…

Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension

New Top-Level Domains (TLDs) are becoming more popular in the last couple of years, so here’s everything you need to know about them.Please note: this content is produced in association with Neustar.What are New TLDs?TLDs are the suffix component of domain names, and recent deregulation has seen legacy TLDs such as .com, .net or perhaps extensions such as .co.uk now facing competition from hundreds of new options that allow domain names to be created by consumers in extensions such as .club, .luxury or even .nyc for New Yorkers.These changes have also paved the way for over 550 of the world’s largest brands to apply for their own branded extensions – think .ibm instead of ibm.com – where IBM would own all the domains to the left hand side of the dot and create shorter, potentially more memorable URLs.Who applied for a .brand TLD?As a result of the hefty application fee (almost USD $200k), you can pretty much guess the types of organizations that have taken the plunge on this digital a…

5 undeniable signs your competition is beating you online

Competition is the essence of capitalism.That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for entrepreneurs, though. They have to stay vigilant to make sure they aren’t losing market share to peers in their industry.You might be at a point where your competitors are doing a better job at reaching people in the digital world than you are. Fortunately, you can determine if that’s the case by looking for a few telltale signs.Here are five indications that your competition is beating you online.1. They have a better websiteIf you’re disappointed with lackluster sales, take a moment to have a look at your website. Does it look professional? Is it marketing your products or services effectively? Would you want to buy from that website?But take the analysis a step further. Visit the websites of your competitors.What are your competitors offering that you aren’t? Are their websites more user-friendly? Are they eas…

Facebook starts opening its black box to keep advertisers from avoiding Audience Network

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in the U.S. She had just finished one of her regular check-ins with Facebook, during which she was told that any video ads bought through Facebook would now be automatically opted in to run across Audience Network, Facebook’s ad network of third-party sites and apps. Taylor’s message to her team was clear: Opt out now.“Our hesitation to use Audience Network really comes from a place of complete lack of transparency,” Taylor said in an interview.GroupM advises its clients and the agencies within its network against buying ads on Facebook’s Audience Network because Facebook does not tell advertisers where exactly those ads appear. When GroupM is paying for its clients’ ads to run somewhere, it expects to know exactly where they ran. And when those ads are running across an ad network, it expects to receive “at minimum a domain-level report,” said Taylor. So…

A look back at the stats behind the 2016 Facebook holiday advertising season

From October through December in 2016, e-commerce advertisers on Facebook conducted their annual tradition of clamoring for holiday season shoppers. While different brands have varying methods for determining which users to target, the aggregate results pointed to mobile and dynamic ads being big hits. Overall, advertising costs expectedly rose from non-holiday levels thanks to increased competition.Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR (click-through rate). As always, data cited here reflects my work analyzing customer advertising activity at Nanigans, with these specific stats pulled from the latest Q4 Facebook benchmark report (registration required).Aggregate CTRs decreased worldwide just 5 percent quarter over quarter but remained near the record high levels of Q3 2016. The broader trend in CTRs continues to advance upward, with Q4 2016 global figures up 42 percent year over year. This ap…

KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand

KFC is making its debut appearance as a Super Bowl advertiser this year with a 15-second spot scheduled to air during the fourth quarter of the game.The brand released an announcement yesterday, outlining its Super Bowl campaign. The official ad, titled “Colonel vs. Colonel” will feature actor Billy Zane painted gold as the brand’s Georgia Gold Colonel and actor Rob Riggle as the Kentucky Buckets Coach Colonel. KFC says its Super Bowl campaign is the first time the brand has put two of its KFC Colonels on screen together.In addition to the 15-second spot, KFC is releasing three teaser videos via its social channels. The brand shared the first of its Super Bowl teaser ads yesterday on Twitter:There can be only one…at a time…and this is that time…well, Sunday will be that time. Time isn’t the issue here. Stop worrying about time. http://pic.twitter.com/QI4g6PvFvm— KFC (@kfc) January 31, 2017“KFC is back – back to making chicken the way our founder, Colonel Harland Sanders made it, and b…

Investing in video: when and how to succeed

In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.Whether it be the “year of mobile” to the “year of RLSA,” there is always another trend to consider investing heavily in.Over the last year-plus, video has been most frequently cited as the new digital frontier. Whether it’s important to a comprehensive marketing campaign isn’t the question, though. The question is how do we best leverage it?In this post, we’ll talk about when – and how – to put video in play for your marketing campaigns.First, you need to determine if video will even be beneficial for your company.Videos are best used as an educational/informational tool to help relay info to your audience. If you have a business that requires some explanation of the service or product, or have a variety of advanced features that need to be showcased, or even need to establish credibility and trus…

Huawei, Oppo and Vivo Help Push Global Smartphone Shipments Cross 1.5Bn Units in 2016

Counterpoint’s Market Monitor service has released their annual findings on smartphone shipment numbers with respect to the leading brands. The analysis aims at giving OEM performance insights and also reveals the growth rate embarked by each brand. To begin with, overall smartphone shipment numbers crossed 1.5 Billion for the first time ever in 2016.The NumbersAnalysis and reports are often riddled with numbers. While data is indeed beautiful for some, it’s just gibberish for others. In this section, I will mention the highlights of the report which will set a precedence and allow us to deduce the figures further.Smartphone shipment has reached a staggering 1512 million units in 2016 with 4 out of 5 smartphones being shipped being LTE enabled. Also, 80 percent of the mobile phones shipped were smartphones and the top ten brands contributed to nearly 75 percent of the shipment volumes in 2016. As expected, USA, China and India were once again attributed as the highest contributors to …

Pinterest introduces Search ads with Keyword and Shopping campaigns

Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns.Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as unique across search and social to capitalize on upper-funnel commercial intent. On average, 55 pins are shown on a search results page. Pinterest says the number of ads shown is dynamic and has no set ad ratio at this point.Michael Akkerman, Head of Marketing Partnerships at Pinterest, said in a phone interview Tuesday, “Pinterest Search campaigns give marketers the opportunity to be there at the upper funnel decisioning point when users are initially looking to engage with products, services a…

Vivo V5 Plus Camera Review

This is a Sponsored Post.Gone are the days when “Selfies” were a pass time or an occasional activity the teens in the downtown indulged themselves in. It has become such a strong trend that many see it as a ceremony during gatherings! This one time when my friend was struggling to get a good frame into his selfie shot, I offered to take the click for him and guess what? He was almost offended! He HAD to take his SELFIE to be able to brag about it later. And for many out there, pouting is instantaneous as soon as someone points the phone’s screen at them. While that craze is getting more of a serious affair, smartphone makers seemingly want to use that as a leverage for their innovation. Vivo is one such Chinese OEM who has been focusing on selfie-centric phones and have now taken things to a whole new level with the Vivo V5 Plus, a phone that is so selfie-centric that it has dual lens on the front which is quite powerful. Read on, as we lift the curtains off the dedicated camera revie…