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Showing posts from February 4, 2017

South Korean Government Makes it Statutory for OEMs to Report Smartphone Explosions Immediately

The Samsung Note7 chapter may have been concluded by the company but its troubles continue to have impacts on the industry. A new report has revealed that the government of South Korea is on the verge of declaring a new set of security regulations which will make it compulsory for smartphone OEMs to report explosions or accidents and inspect the matter as soon as they happen.An anonymous official of The Ministry of Trade, Industry, and Energy of South Korea mentions that it took Samsung about ten days to report the first incident caused by the Note7’s faulty hardware. “At the time, there were no timeframe requirements in notifying the authorities,” the source familiar with the matter said. In order to avoid these circumstances in the future, the government has decided to declare such guidelines.“When the new rules come into effect, phone makers will also have to immediately launch an investigation right after the submission of the report — to prove if the fires or explosions were caus…

The Power of Three: Why the Vodafone-Idea Merger is Not a Good Idea, Sirji

Consolidation has been the theme of the Indian telecom industry for the past few years. It started with Loop trying to sell its Mumbai operations to Airtel but failing to do so because of issues DoT had with Loop customers being transferred to Airtel. The deal with Airtel fell apart but Loop nonetheless packed its bags and left Mumbai as its license was expiring and it was in no mood to buy spectrum in Mumbai. Loop’s departure was then followed by a slew of mergers and acquisitions, which saw MTS merging with Rcom, Videocon selling itself to Airtel, Aircel trying to merge itself with Rcom and now comes news of Vodafone and Idea thinking of a merger.As per reports so far, the Vodafone-Idea merger will be an all-stock deal where fresh shares in Idea will be issued to Vodafone. Both Vodafone and Idea will have equal voting rights in the new company and Himanshu Kapania, the current CEO of Idea is expected to be the CEO of the merged entity. Most analysts have been upbeat about the Vodafo…

Find Free Images For Commercial Use on Mobile with Pixabay Mobile app

One of the biggest blunders most of the newbie bloggers commit is by downloading images from Google directly. If you are one of those who is doing something like this, you might end up facing the legal issue shortly.Not only Google but if you are using someone else’s images without permission, you are violating other’s copyright. I have talked about this in detail over here.Now, you might be thinking:Hey Harsh, then where we should get images for our blog & social media?Well, there are many ways by which you can download images for commercial use & you don’t have even to give credits. I have listed down such websites over here. Alternatively, you can use Google or Flickr to find such images. For that, refer to the below-listed blog post:How To Find Free Images For Your Blog Using FlickrUsing Google Image Search To Find Royalty Free Blog ImagesToday, I’m sharing one free mobile app that is going to be very handy for every blogger, social media influencer to get free images even…

[Tech Ad-Ons] “One Night on iPhone 7”: Good Old Recipe, with New Ingredients

On 5 November 2016, Apple selected a group of photographers and asked them to take photographs from ‘dusk to dawn’ using the iPhone 7. There was just one condition: one had to use the camera in low light conditions. The results from the latest “Shot on iPhone” campaign that has been launched in 25 countries, but does this campaign add to the immense love we have for its predecessors, or is it in danger of becoming monotonous?A shot in the dark?“One Night on iPhone 7” brings the “Shot on iPhone” ad campaign back and this time it is for the new iPhone 7. The campaign showcases a number of pictures taken by professionals and amateurs through the iPhone 7 in low light conditions – in fact, ONLY in low light conditions. Why, you ask? We think it is because although the cameras on the previous iPhones have been highly praised and very popular, a number of people have questioned the quality of the images taken in dim-lit environments, especially as compared to the competition. And this is ex…

Google Home to star in new Super Bowl LI commercial

A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl.It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad. But it is the first Super Bowl ad for Google Home, the company’s in-home voice assistant that’s only been available to consumers since October.You’ll recognize the commercial as very “Googley” — it has a very personal and homey feel and portrays a cross-section of people using the device in various times of need. The ad ends with the tagline, “Home by you. Help by Google.” There’s no pricing information or even anything that tells consumers where to buy Home. Google is battling Amazon — and to a lesser degree right now, Apple (Siri) and Microsoft (Cortana) — for the expanding voice assistant market. One recent estimate suggests there’ll be more than 30 million voice-based devices in U…

Avoid the 7 deadly sins of mobile performance marketing

Are you struggling with advanced targeting, conversion discrepancies or post-install events?Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as:not taking the time to set up device targeting;wanting to target everyone; andsetting up too many offers — and more.Visit Digital Marketing Depot to download your copy.

via Marketing Land

Methbot, fake news and five other reasons SEM/SEO interest will surge

Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another great year for paid search. One of the reasons is a bit unusual: a flight to quality online media driven in part by “fake news,” “Methbot” and advertisers’ realization that they prefer not to have their advertising associated with those sites, don’t want their advertising positioned with that content, and in some cases have ethical concerns about supporting the publishers.So, let’s look a bit further into this flight to quality. I’ve spoken to a number of advertisers who are concerned about being associated with, or seen as supporting, fake news sites with their display media buys. To some extent, the explosion of fake news has created a flight to quality within not only display advertising, but across the overall digital budget.Meanwhile, Facebook has eroded the perception of data accuracy for any of its reporting. This may have a chilling effect on Fac…

Local search: It’s all about mobile

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms.Taken together, that means that Google is putting a high priority on mobile local search — and so should you.The fact of the matter is, more and more local searches are taking place on mobile. More importantly, many of those local searches come with a high purchase intent, making local mobile searches an incredibly important opportunity for your business.Since the customers you care about are on mobile, mobile is where you need to focus the majority of your local search optimization efforts. Here’s what you need to know….[Read the full article on Search Engine Land.]


Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:FTC issues report and guidelines on cross-device tracking
Feb 3, 2017 by Greg Sterling
Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect. Amazon Prime now has more than 50 million items, dwarfing Walmart’s new competitor
Feb 3, 2017 by Matt McGee
Announcement of latest milestone comes just days after Walmart announced its Prime competitor. Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday
Feb 3, 2017 by Pamela Parker
Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog! Audi uses Super Bowl ad to drive home importance of equal pay for women
Feb 3, 2017 by Amy Gesenhues
“Pay equality is a big message for a big stage,” says the brand’s vice president of marketing, Loren Angelo. [Podcast] Marketing Land L…

Solving a marketer’s top 3 segmentation dilemmas

Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale.Campaigns are most effective when both content and message speak directly to the buyer’s needs. This means multiple campaigns are essential to address different (specific) needs. Each campaign focuses on leads that are grouped together based on their pain points.Grouping or segmenting leads is the process of defining and subdividing leads into clearly identifiable slices that have similar needs, wants or demand characteristics. Two market segmentation strategies are using behavioral information (think digital body language) and using demographic information (think company size, industry and so on).This is such a simple concept, but when the rubber hits the road, building and managing segments is rather complex. Here are…

FTC issues report and guidelines on cross-device tracking

Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a more complete view of the customer. Cross-device tracking is now on the Federal Trade Commission (FTC) radar, as a kind of more sophisticated sibling of behavioral targeting.Last fall, the FTC held a workshop for stakeholders and interested parties in Washington, D.C. Earlier this week it released a report based on on that meeting providing an overview of the state of cross-device tracking and making recommendations about privacy, consumer consent and security.The FTC report discusses the two types of tracking: probabilistic (data matching) and deterministic (signed-in usage). In its research, the agency found that nearly 90 percent of the sites it examined were engaged in some version cross-device tracking, either through first-party log-ins or device/data matching.However, the agency didn’t condemn cross-device tracking. Indeed, it identified five pr…

Amazon Prime now has more than 50 million items, dwarfing Walmart’s new competitor

Just days after Walmart made a splash by announcing its Amazon Prime competitor, Amazon used yesterday’s earnings announcement to share a new Prime milestone: more than 50 million items, up 73 percent since 2015.Walmart’s new free, two-day shipping program covers only two million products — a fraction of Prime’s inventory.In Amazon’s earnings release, founder and CEO Jeff Bezos also revealed that “tens of millions of new paid members” joined Prime in 2016. Amazon has never shared a total member count, but late last year analysts estimated the number at 65 million just in the U.S.As tempting as it is to compare Walmart’s new offering to Amazon Prime, the reality is that free, two-day shipping is pretty much where the comparison ends. Prime members get a number of additional benefits that have helped generate customer loyalty, such as free streaming music and video, free book borrowing from the Kindle Store, early access to certain sales and more. Those digital benefits are popular, too…