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Showing posts from February 5, 2017

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

We’re just hours away from our biggest event of the year: Marketing Land’s sixth annual #Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials.Our coverage kicks off at 6:00 PM ET with a live blog where industry luminaries Kerry Curran of Catalyst/GroupM, James Green of Magnetic and Peter Minnium of Ipsos Connect will join Marketing Land’s Pamela Parker and Jessica Thompson for a fun evening of commentary on the Super Bowl ads. They’ll also be sharing real-time data from the likes of Brandwatch,, iSpotTV and Spredfast to shine a light on what’s happening online during the game.Follow our live blog here at 6:00 PM ETShortly after the game, we’ll present the results of this year’s Hashtag Bowl — our annual tracking of all the social media mentions that are included in each national TV ad. You can keep track in real-time as the game happens at the live blog link above.And during the upcoming week, we’ll con…