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Showing posts from February 7, 2017
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An introduction to streaming analytics for marketing and customer engagement

Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics.Streaming data analytics is a big data strategy that shifts the focus from systems of record (e.g., “what were last quarter’s sales of Product X?”) to real-time insight and action (e.g., “what is an individual customer likely to buy, and what form of engagement will best influence their behavior?”). Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results. It is also the foundation of real-time customer engagement, an increasingly strategic focus for many businesses.Let’s dive in to explore this important topic.[Read the full article on MarTech Today.]

via Marketing Land

[Webinar] 5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical competition are just a few of the trends that are transforming the digital landscape and changing how brands function internally, as well as how they relate to their customers.Join Scott Brinker, chiefmartec.com editor and MarTech conference program chair, as he explores the five disruptions and explains how marketers can leverage them to their advantage — instead of being left behind.Register today for “5 Disruptions Reshaping Marketing As We Know It,” produced by Digital Marketing Depot and sponsored by MarTech.“5 Disruptions Reshaping Marketing As We Know It” is brought to you by MarTech conference. Since 2014, MarTech has been the e…

Twitter’s safety updates address user bans, abuse and safe search

tanuha2001 / Shutterstock.com With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement today addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search results and collapsing low-quality (or abusive) tweets.New AccountsTwitter says it’s being proactive about identifying users whose accounts have been suspended, primarily as a result of abuse and harassment, to ensure that they will not recreate new accounts.Safer SearchA “safe search” will be implemented to remove tweets that contain sensitive content or tweets that have been made by blocked/muted accounts. The objective is for search to be less cluttered with more relevant (and possibly more interesting) results.Collapsing low quality tweetsWhile Twitter advocates toward free speech, they do acknowledge that low qualit…

YouTube creators with 10K subscribers get live streaming & monetized “Super Chat” feature

Bloomicon / Shutterstock.com YouTube is opening its mobile live-streaming feature to creators with, at least, 10,000 subscribers and has added a “Super Chat” feature that monetizes the live-stream chat function.According to the announcement, live streams will include the same features as regular YouTube videos – they will be searchable; listed in video recommendations and playlists; and, protected from unauthorized use.YouTube’s live streams also come with the new “Super Chat” monetization tool, allowing viewers to pay for more prominent messaging: “It lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.”YouTube shared the following GIF, showing how to start live streaming using the “”Capture” button built into the YouTube app, and included an example of a “Super Chat” message (the chat highlighted with a green backg…

3 ways CMOs can win the hearts of customers — and CEOs

This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation.Now, that’s harsh.But let’s face it, digital has rocked our world. Technology has not only changed the buying power of consumers; it’s changed what they want, think and expect. Customers value significant, in-the-moment brand experiences as much as, if not more than, products or services.This requires CMOs to think beyond traditional marketing functions and consider the broader business’s role in creating genuine, relevant interactions at pivotal moments throughout the entire customer relationship. If they don’t, they risk losing customers and brand revenue. Each year, companies lose $41 billion due to bad customer experiences. And that puts CMOs at risk for losing their jobs as well.As digital disruption has taken hold over the past few years, business leaders have tasked CMOs with strategizing plans and processes to drive better customer experien…

MarTech Landscape: What is influencer marketing?

You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next day and buy your own.This is what used to be known as word-of-mouth (WOM) marketing, perhaps the most valuable way of communicating product value because the testimony comes from a trusted source.Now, that trusted-source value has been hugely amplified by the power of social media, resulting in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing.What is influencer marketing?In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are social media stars who have many followers on YouTube, Facebook, Twitter, Instagram and other platforms.Influencers can also be bloggers who are considered experts in specific areas, or celebrities who share their opinions. When these influential people say they like a parti…

LiveRamp adds third-party data to its cross-channel identity service

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands for their first-party data.IdentityLink creates “people-based marketing” profiles, which describe the activities of real people across devices and through their purchases in the real world. That is, a brand might connect the activities of its customer Jane Smith across her smartphone and her laptop — based on when she is logged onto the brand’s site or app — with her real-world purchases at its stores.This cross-channel identity is connected by one or more common identifiers, like a common email address. When used for marketing outside of that brand, the profile is anonymized, such as Customer 123.Now, the Acxiom-owned LiveRamp has launched IdentityLink for data owners, which allows third-party data owners to sell their information for integration with these cross-channel profiles.[Read the full article on MarTech Today.]

via Marketing Land

Instagram’s web footprint surpassed Twitter’s in 2016

Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites.At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured its social widgets, like follow buttons. But from January through December, Instagram’s footprint expanded by 308 percent to overtake Twitter, whose footprint expanded by 36 percent over the same period.It’s unclear what pushed so many sites to begin embedding Instagram posts and widgets on their pages in 2016. Instagram introduced the ability to embed people’s posts on sites back in July 2013 and rolled out follow buttons, or “badges,” in November 2012. Instagram’s monthly user base growing from 400 million people in September 2015 to 600 million people in December 2016 likely helped. But it doesn’t explain what spurred the adoption spike in May…

Not all agencies are created equal

I belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital marketing agency.” This question is troubling for several reasons, which I’ll outline in this article.Problem #1: What do you mean by digital marketing?Asking for a “digital marketing agency” is analogous to calling the hospital because you need a “doctor.” Modern doctors specialize, sub-specialize, and even sub-sub-specialize today. There are neurologists who specialize in movement disorders, movement disorders specialists who specialize in Parkinson’s disease, and so on.Digital marketing is no different. There are creative agencies, paid marketing agencies, content agencies and so forth. And within each of these categories, there are specialists who attack niches.Like a hospital, it’s true that there are agencies that offer many services, but a multi-channel agency is not the right solution for every company (just like a generalist doctor is not the choi…

Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning.Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.A strong multichannel marketing campaign uses a combination of direct and indirect means of communication to reach a broad target audience. In turn, customers are encouraged to take action through the channel of their choice. At the end of the day, multichannel marketing is all about options.There’s no denying that customers these days have a lot of control over the buying process and consumption of information. They determine both the “how” and the “when” of the cycle leading to a conversion.Today, there are a myriad of ways to reach consumers. As the number of applicable platforms rises, multichannel digital marketing will be more than j…

Samsung Galaxy S8 and S8 Plus Appears in Render and Video

Samsung is all set to unveil its Samsung Galaxy S8 and S8 Plus in the first quarter of this year. Previously the launch was scheduled to happen at the MWC 2017 but later postponed, probably due to the Note 7 Battery debacle. Just like always the rumor mills have been activated and we are seeing a host of Samsung Galaxy S8 pictures on the internet but most of them didn’t seem to be legit, however, the recent renders by Onleaks have been the clearest of the lot and showcase the device in full glory.
Adding to the bonus is the 360-degree render video of the Galaxy S8 and the S8 Plus released by the serial tipster Onleaks. The Galaxy S8 is said to come with the screen size of 5.7-inch and the Galaxy S8 Plus is expected to be fitted with a much larger 6.1 or 6.2-inch. Both the devices are expected to sport a dual-curved Super AMOLED displays. Apparently, this is the first time that Samsung will use curved glass for the smaller variant. Also, the screen to body ratio also seems to be great …

Switching to Progressive Web Apps will Save you a Ton of Storage and RAM on Android

As our lives continue to depend extensively on smartphone apps, preserving space is getting even more difficult. OEMs have also, unfortunately, discarded SD card support in the majority of their lineups, and purchasing a higher-end variant with more internal storage and RAM is just not affordable for most customers. Fortunately, there’s still a way out, and don’t worry, I won’t force you to delete that game you haven’t played in a year (but, you should let it go seriously). The solution to your distress is switching to web apps.Developers and companies have been aggressively pushing these technologies over native ones since the past year. That’s primarily because of their omnipresent characteristics, and as they run inside a browser, and developers don’t need to create separate apps for all the platforms. However, unlike before, web apps have come a long way, and you don’t have to compromise much in order to make the switch especially if you’re on Android.Google has launched several n…

Unlocked Moto Z Gets a Price cut, Costs $499 Along with Freebies Worth $125

Motorola’s Modular handset Moto Z is being showered with great discounts and freebies in the US. The retailer B&H Photo has the device listed for $499 which literally translates to a $250 discount when compared to the usual price tag that the Moto Z commands. The discounted Moto Z is an unlocked variant and apart from being listed at $499 one would also get a bunch of freebies from B&H Photo.The list of freebies includes B&H Photo Video Smartphone Bundle, Spieltek VR-M2 Virtual Reality Smartphone Headset with Magnet button and B&H Photo Video $25 E-Gift card. If you are deciding on a Moto Z better do it right away as the offer ends February 7 at 2:59 AM IST. However, if you miss out on the B&H offer you can always head over to Amazon wherein the Moto Z is still listed at $499.99 but will not be bundled with any freebies.
A quick recap, the Moto Z was the firs Motorola phone to come with Mods, the device sports a 5.5-inch QHD display and is powered by Qualcomm Snapd…

How To Create Drip Campaign Emails That Get Opened And Read

A lot of your subscribers follow different blogs. So don’t be surprised if they forget about your blog by the end of the month.With tons of content on the web, I bet some of your subscribers only visit your site once a month, or once every few months, or maybe even never.When faced with this dilemma, how do you keep your blog in your subscribers’ radar? How do you make sure that they keep coming back for more?If you answered “write more interesting blog posts in the hopes that my subscribers will miraculously discover my content”, then you don’t exactly have the right idea.These days, if you want subscribers to be informed and updated, try a simple email. No, we’re not talking about just any email. Think drip campaign emails that are meant to nurture your subscribers for a period of time.Say, WHAAAT?For the uninitiated, “drip campaigns” are a series of emails that contain marketing information which are meant to acquire customers. These emails are sequenced and sent over a period of t…

Marketing Day: Super Bowl LI ad video views, social activity & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:When should advertisers consider pausing Google Local Inventory Ads?
Feb 6, 2017 by Andy Taylor
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Feb 6, 2017 by Matt McGee
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a year ago.Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad
Feb 6, 2017 by Amy Gesenhues
Budweiser’s “Born the Hard Way” earned more than 435K shares on game day, nearly double won by the No. 2 most shared Super Bowl ad.The future of paid…

The future of paid voice search and monetizing the map

Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there.But ads run counter to a quality user experience.We as advertisers can perform all the mental gymnastics we want, but the truth is, ads are a nuisance. Especially on maps. When you’re looking for a location, the last thing you want to see is a map resembling a pincushion or a shotgun’s scatter pattern. Striking the right balance between organic and paid listings is critical.Unfortunately, as the screen size shrinks, the challenge of balancing paid and organic gets magnified on the map. On desktop, there aren’t so many paid ads that you can’t find organic listings. In fact, it’s almost a happy compromise. You get to use Google’s mapping services for free; Google gets to turn a profit. Fair deal.With mobile de…