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Showing posts from February 8, 2017

NewsWhip opens up its history to show the social lives of stories

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days.To give publishers and others more insight into what content most engages readers, the Dublin, Ireland-based company has now opened up its archives for searches.Called NewsWhip Analytics, this beta version covers the content that NewsWhip has tracked since January of 2014 through its real-time Spike platform.[Read the full article on MarTech Today.]

via Marketing Land

mParticle announces single SDK for OTT streaming TV apps on Roku

Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem.The latest step was announced this week by customer data platform mParticle, which is releasing an open source software development kit (SDK) for apps on the Roku streaming TV platform.A Roku box attached to a TV and connected wirelessly to the Internet allows viewers to watch streaming TV via individual apps for Netflix, Amazon Prime, HBO Now, Sony’s Cackle and other non-cable programming services that are on the web.Before this announcement, mParticle CEO and co-founder Michael Katz told me, Roku-based OTT services often had to build custom setups so that their customer data could be combined with user activity data (like TV program preferences or ads seen) and then used with common marketing tools.[Read the full article on MarTech Today.]

via Marketing Land

Devices don’t buy products; people do

The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their audiences consistently. A typical household utilizes more than seven different devices, and the average person within that household uses about half of them.As a marketer, you want to have compelling, consistent and continuous conversations with your consumers. Perhaps your consumers have registered for your site from both their phones and their laptops, providing you with added insight into who those individuals are. However, if companies track, let’s say, 10 percent of their interactions with consumers this way, that means that nine out of 10 times, they aren’t communicating with them in a seamless way.Today, there are two approaches to addressing this — one of which is the Google and Facebook approach. Using this method, we can say that we saw a Google or Facebook login on three different devices, and therefore, reasonably assume that a…

Go Ahead, Make My Bokeh: The Selfie “Bokeh” Power of the Vivo V5 Plus

The Vivo V5 Plus has made headlines for its dual front-facing cameras, which promise to take selfies to another level. Yes, we have seen dual front cameras on a phone before (the Lenovo Vibe S1), but whereas that arrangement was at a more budget-friendly level, Vivo have tried to take selfie-snapping to another level with the V5 Plus (read our review of what we call Ye Selfie Supremo). The phone comes with two front-facing cameras – one of which is a 20.0-megapixel shooter and the other an 8.0-megapixel one. The main shooting is done by the 20.0-megapixel camera, while the role of the lesser of these two snappers is to add some depth of field of bokeh to selfies.Bokeh what, ask thee? Well, we have explained the concept in some detail in our Tech Detox section on Aperture, but a quick summary would be: those photographs where some part of the picture is in sharp focus and the remainder blurred out. This blurring out of the background is referred to as Bokeh by many photographers, altho…

Pop the personalization filter bubbles and preserve online diversity

Remember when the internet was viewed as the great equalizer in media? You know the story. News and entertainment were dominated far too long by those who owned the means for production and distribution — TV studios, radio stations, newspapers and so on. But the World Wide Web was going to change all that. Everyday people could build their own mini media “empires” for less money than their monthly cable subscription. All they needed was an idea and a little digital elbow grease.And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the internet delivered on its promise of true diversity in media.Through the power of ad networks, many of these new media companies transformed from hobbies to real businesses, and they did it all without the need of sales teams or even relationships with advertisers. Down with big media. Power to the people. Good stuff, right? Well, not exactly.Enter the ‘filter bubble’It’s been six y…

Data: store closings generate new shopping patterns, especially among Millennials

Traditional retailers are closing stores as a result of changing consumer shopping patterns and, in some cases, weaker than expected holiday sales. Macy’s, Kmart, The Limited and others have announced closings. In fact The Limited is closing all 250 of its physical retail locations, hoping to remain viable as an e-commerce only brand.Yesterday, Foursquare released findings on what happens when stores close and how it impacts retail brands and their competitors. The location-data company discovered the following from analyzing foot-traffic and store visitation patterns in the run up to and aftermath of the closings of Kmart and Macy’s locations.Millennials flock to store-closing salesStore loyalists are willing to travel further to preferred retail brands following closingsCompetitors must wait several months but then see a bump in foot trafficFoursquare found that Millennials comprised a higher percentage of in-store shoppers than the “typical shopper” profile at Macy’s and Kmart afte…

What were Google’s biggest search algorithm updates of 2016?

Yes, we’re well into 2017 now and Google has already rolled out a significant algorithm update this year. But of course every SEO worth her salt knows that last year’s algo updates are significant indicators of the changes to come – search engines are known for making slow and incremental adjustments to their filters.So while we’re still piecing together lessons from wins and losses in organic search last year, here’s a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.Google’s Biggest Search Algorithm Updates Of 2016 – a visual representation by E2M

via Search Engine Watch

5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017.A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little more deliberate obsession and expertise to squeeze out meaningful results and make decisions that can translate website experiments into business revenue.Stop running A/A testsIn an A/A test, the same page is tested against itself. A/A tests are run to check if an experiment is set up right and if it’s working. It’s concluded that only if the variations “A” and “A”  in the test get an equal response from visitors, the experiment is running all right.A/A tests are a waste of precious time because they require the same amount of traffic, time and resources that an A…

5G Networks Finally Get an Official Logo

5G may be the next big thing in the telecom space, but there are a number of issues that needs to be addressed before that. Despite the fact that some of the leading global telecom operators like Telstra and Verizon have allegedly started testing the network, a set of standard specifications for the 5G has not been framed yet. And that’s the case with the logo too. That said 3GPP, the global initiative setting standards for 5G communication has finally unveiled an official 5G logo.The official 5G logo that got unveiled yesterday bears a lot in common with that of LTE Advanced Pro. Besides, it shares a number of key design elements with the original 4G LTE logo.  The only noticeable difference between the two is the use of green colored waves instead of the original red ones. According to a statement by 3GPP, the latest logo makes use of plain black text and textured waves to make it look stronger and shaper. This logo can now be used be used by manufacturers and service providers to d…

How To Install WordPress on HostGator in 2017 [With Pictures]

Want to start a blog? Do you know WordPress powers 25% of the Website in the world, & it’s the simplest yet most popular blogging software ever made?Getting started with WordPress is quite easy, and the very first step is to install WordPress on your hosting account.Most of the shared hosting for WordPress offers a quick script to install WordPress, and you don’t have to take the manual route to create your WordPress blog.Here I will be sharing steps you need to follow to install WordPress on HostGator hosting. HostGator offers three different hosting packages, and I suggest you pick Hostgator Baby package which cost only $6.95/month and offers unlimited hosting package.You can learn more about HostGator on their official page here. ( Use 30% discount code at checkout – ShoutMeLoud30).Step by step guide to install WordPress on HostGator:One of the fastest and easiest ways to Install WordPress on your hosting account is using QuickInstall powered by Mojo MarletPlace. It will make t…

Google Launches Cloud Search, a Consolidated Search Engine for G Suite Customers

Google has launched a new tool for its business customers called, “Google Cloud Search.” This tool will allow the users to search for things across the G Suite of products including Drive, Gmail, Docs, Contacts, and sites. This service was previously launched as a preview and was known as Springboard.The Cloud Search is tailor made for enterprises and apart from acting as a tool to search it also doubles up as a directory to search for colleagues information. Furthermore, users will also be able to check the files and events they have in common. Needless to say, the tool will allow users to fire up a conversation with the colleague in either email, call or a Hangout. Since it is an Enterprise product the Google Cloud Search will offer a lot of privacy settings and will honor the file sharing permissions. The tool will also work in accordance with the company policy and will lock the documents and details of a particular project from the other colleagues. In a nutshell, IT administrato…

Review Revisit: Lenovo Z2 Plus – Looks of a Beauty, Power of a Beast… Now at a Killer Price

Imagine this: A 5-inch full HD display smartphone for Rs. 14,999.
Now, add 3 GB RAM and 32 GB storage to this phone.
So, a smartphone with 5-inch full HD display with 3 GB RAM and 32 GB storage for Rs 14,999. Not very inviting, is it?Let’s take the spec bar a little high. So, now imagine a smartphone with 5-inch full HD Screen, 3 GB RAM and 32 GB storage and powered by Qualcomm’s high-end flagship processor (the one seen in the OnePlus 3, the LG G5 and Xiaomi Mi 5), the Snapdragon 820.
And still for Rs 14,999.Sounds a little unbelievable, right? Well, this what Lenovo offers now. Lenovo launched the Lenovo Z2 Plus last year in September, and even at its then starting price of Rs 17,999, we had said that the product’s pricing was irresistible enough for the phone to be called the equivalent of the Xiaomi Mi3 in terms of sheer staggering value for money and was the best phone for under Rs 20,000 in our sub-Rs 20,000 buying guide.And now Lenovo has slashed down the price of the 3 GB/ 32 …