Skip to main content

Posts

Showing posts from February 9, 2017
Instapage

It’s time to get ready for the holidays (Yes, really!)

We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin.Regular readers will remember that last November, I published an article on last-minute SEO for the holidays. As a quick refresher, here’s what I advised might impact a site’s rankings with just weeks to make a difference:Making sure your Google My Business is present and accurateOptimizing your titles and descriptions for click-throughsOptimizing for long-tail keywordsHijacking rankings — that is, buying advertising on sites like Yelp that might already be ranking and where buying ad space is cheaper than AdWordsDouble-checking the content optimization on pages that are ranking decently but just outside the higher click zones, where a single position gain can have a great impactI went on to note that these were Band-Aids to ge…

The evolution required to achieve a sustainable online ecosystem

Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media report. It also acted as a positive catalyst for change with increased emphasis on creating high-quality, targeted ad campaigns, as illustrated by initiatives such as the Coalition for Better Ads.But talking about ad blocking only gets us so far; it is the end result of a set of much deeper issues — an increasingly strained relationship between publishers and users where a lack of communication and “value exchange” has led to audience dissatisfaction.To reduce ad-blocking rates — and ultimately secure the future of the online ecosystem — publishers and users must pass through three phases of content compensation.Phase one: Compensation awarenessDue largely to the rise of ad blocking, we are currently immersed in phase one — compensation awareness — which involv…

Using influencer campaigns for real-time amplification

By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo. When planned and executed strategically, influencer marketing can be a powerful tool to amplify all types of real-time marketing initiatives, including live television.With a well-timed campaign, content creators can call attention to your newest campaign or share a branded message or hashtag at the exact moment your audience is most likely to be paying attention.For example, Avocados From Mexico amplified its 2017 Super Bowl ad by recruiting thousands of brand ambassadors to share its campaign content in the week leading up to the big game, in exchange for points and the chance to win awards.Tide amplified its #BradshawStain Super Bowl stunt and corresponding commercial with tweets from influencers that included not only the ad’s stars Terry Bradshaw and Jef…

BlackBerry DTEK 50 Review: Affordable… But Only by BB Standards!

BlackBerry’s inability to find the perfect device for the “budget smartphone” segment has been touted as one of the reasons for the brand’s decline in recent years. Ironically, the Canadian brand had its high noon when it released the 8520 in 2009 at a price that was considered staggeringly low in a market. And then seemed to lose the plot a bit. The company has since tried to repeat the formula but never quite tasted success, mainly because the price-to-performance equation had been militantly overhauled first by regular Android players and over the past couple of years by the “budget flagship” phenomenon. The DTEK 50 is its latest attempt to try and score a relatively “mainstream” smartphone. And it is by far its best.(Alcatel) Idol 4 worship?BlackBerry no longer makes its own smartphones. That task has been handed out to Chinese company TCL, the company which also makes Alcatel devices. So it is hardly surprising that the DTEK 50 comes infused with design touches that are more Alca…

The brainpower boost: How neuroscience nurtures marketing and design potential

Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve also employed those insights to identify a target audience and market the items to that group. Using a variety of data — including demographic and psychographic information  — they seek to craft design and marketing efforts that align with the human decision-making process.Much of the knowledge they employ has its origin in a much more scientific field — neuroscience.In this column, we’ll explore how strategic marketers and designers can apply (and are already applying) a variety of tools in neuroscientists’ arsenal.Building on the scientific methodDesigners and marketers are already building upon the fundamentals of neuroscience and human behavior. They draw insights from quantitative and qualitative research studies. They interview, survey and analyze website traffic to understand how and why users are behaving in a certain way. T…

Adblade adds self-service RTB for its WordPress plugin

Adblade provides some of those “you might also be interested in this” sections at the bottom of many online articles. Like competitors Taboola or Outbrain, the Adblade recommendations are what CEO Ash Nashed calls “content-style ads” from advertisers or other publishers.Described as native ads because they have an affinity with the surrounding editorial content, the ads have largely been sold directly to advertisers by Adblade’s staff. For some larger publishers, Adblade has offered a managed service that can also obtain ads from outside demand sources via real-time bidding (RTB).This week, the Somerville, New Jersey-based company is taking a next step in its ad evolution by announcing an update to its WordPress plugin that provides its first self-service access to real-time bidding auctions by third-party demand sources.[Read the full article on MarTech Today.]

via Marketing Land

AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data

For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets.For AOL, Area 51 is the name of an incubator where selected employees and recent college graduates create new tech, with six months of funding and access to AOL resources. The incubator has now announced its first prototype: a Slack-integrated chat bot that allows marketers to employ natural language for querying data in the AOL ad tech platform.Called Avery.ai and developed by AOL entrepreneur and researcher Davood Shamsi, the prototype is now being handed off to AOL’s business units, in the hopes that it can be turned into a product.[Read the full article on MarTech Today.]

via Marketing Land

What marketers should know about Twitter’s Q4 2016 earnings

Twitter’s fourth-quarter earning report wasn’t all bad. It was just a lot of bad, with some good and a bit of ugly.The Good
The product changes Twitter has made over the past year, like adding an algorithmic mini-timeline, appear to be working. The platform’s monthly audience may not be growing by much, but it’s still growing. More importantly its daily audience growth is accelerating.In the fourth quarter of 2016, the average number of people using Twitter daily rose by 11 percent year over year, marking the third straight quarter that the growth rate increased. In Q3, it was up by 7 percent; in Q2, it was up by 5 percent; and in Q1, it was up by 3 percent.In addition to getting more people to use Twitter each day, the company is getting people to use Twitter more. In Q4 the amount of time people spent on Twitter increased “by double digits on a year-over-year basis,” as did the number of times people came across a tweet, according to the company’s letter to shareholders (PDF).Twitte…

What’s been going on with Google’s mobile indexing?

Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses.In fairly typical Google fashion, a few months on from the announcement, we’re still no closer to a definitive date on when the change will take place. But some strange behaviour in mobile search results, combined with turbulent search ‘weather’ over the past few days, indicates that we could be approaching a launch.What happened?The first sign that something a little strange was happening came on Monday 6th February, when Glynn Davies, Head of Search Strategy at Pi Datametrics, noticed separate mobile sites dropping out of mobile search on Google, to be replaced with their desktop versions.Noticing separate mobile sites dropping out of Google Mobile in favour of desktop versions across several major sites… #seo#mobilehttp://pic.twitter.com/LYoEVNUgOn— Glynn Davies (@…

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and even the remodel of its locations. As CMO, John Dillion has led the charge to create purpose-driven marketing initiatives, putting a spotlight on the brand’s new look.“I’ve been able to be privy to the real revitalization of the brand itself,” says Dillion, “We like to say we’re still in the early innings of the brand revitalization, but we’re very pleased and very optimistic about the trajectory that this brand is on.”Inspired by Denny’s founder, Harold Butler, who once said the reason he opened the original restaurant was because he loved to feed people, the brand’s purpose-driven marketing initiatives are focused on feeding people’s stomachs as well as their souls.“We’ve had a tremendous unification behind the brand purpose and the goals of the brand, and therefore the results that we’ve seen – and the franchise system has pla…

Twitter’s ad revenue declined in Q4 2016

Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing.Twitter continues to make money but not a profit
Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.2 million in Q4 2016, Twitter’s advertising revenue actually shrunk year-over-year to $637.8 million. Oh, and the company recorded another net loss, this time of $167.1 million.Twitter’s ad revenue has stopped growing
Twitter’s year-over-year advertising revenue growth peaked at 129 percent in Q2 2014 and has been on a slowdown ever since. In Q4 2016, it didn’t grow at all; it shrunk a little.Twitter’s audience size continues to grow but barely
Cup half-full: more people are using Twitter every month than did a year ago.Cup half-empty: only slightly more people are using Twitter every month than did in th…

HTC Evo 10 Launched in India at Rs 48,990

After announcing it a year ago HTC has finally launched the 10 Evo in India. Priced at Rs 48,990 the HTC Evo 10 offers IP57 Protection and comes with a USB Type-C audio jack. The global variant was called HTC 10 Evo and was launched last year in the U.S.
The HTC 10 Evo comes equipped with a 5.5-inch QHD display along with Corning Gorilla 5 protective layer. Delivering the power to the phone is a rather obsolete Snapdragon 810 that is coupled with 3GB of RAM. On the storage front, the device offers 32GB of onboard memory and supports microSD card slot. The HTC 10 Evo packs in the usual dose of Sense UI along with Android 7.0 Nougat out-of-the-box.The imaging options on the HTC Evo 10 include a 16-Megapixel primary sensor with OIS, PDAF, f/2.0 and 4K video support. The secondary camera is an 8-Megapixel sensor with the f/2.4 aperture along with features like screen flash. On the connectivity front, the device offers 4G LTE, Wi-Fi, USB Type-C, Bluetooth 4.1, NFC and GPS. The HTC 10 Evo i…

[Tech Detox] What the Hell is… HDR?

In today’s time and era, it looks like most of us have been bitten by what we like to call the “phone photography bug”. After calls, instant texting and social networking, we think capturing pictures is one of the major parts of our smartphone-driven lives and by major we mean we have seen smartphones that have camera and just camera as their USP and not just primary cameras, even secondary (or should we say “selfie”) cameras have now become the highlight of the phones. Loads of megapixels, dual cameras, DSLR-like settings and what not. Phone cameras have evolved like humans from chimps. And along with the evolution comes complexity. We have tried to tech-detoxify many of these intricate words that revolve around phone photography: we have explained ISO and aperture and are going to help you out with another one today.HDRHDR is one thing which recently came into the spotlight and most of us just know turning on this setting makes our photographs look better, but is that all? And if so…

ShoutMeLoud ❤️ Blogging: Participate & Win Web-Hosting this Valentine Day

Howdy Guys,It’s a non-secret that ShoutMeLoud ❤️ Blogging & that’s why this year we are celebrating Valentine day in a unique style. This year, 3 of you are going to be super lucky as we will ve giving our premium hosting from Bluehost for hosting your WordPress blog.Apart from this, we are also be running a special discount on ShoutMeLoud store & ShoutUniversity for next five days. Wait for the official announcement post for the discount details. For now, it’s your chance to participate in this giveaway & get a chance to win yearly hosting package from Bluehost.In case, if you are new to Bluehost, let me quickly share few words about them:Bluehost is one of the most reputed hosting company in WordPress industry. They are also listed as top recommended hosting by official WordPress website. I have been using their hosting for running few of my micro-niche sites & it’s been more than 3 years & I never had to worry about any major issues.Bluehost shared hosting comes…