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Showing posts from February 11, 2017

Why Email Marketing Will Dominate 2017

According to Radicati Research, worldwide email accounts have grown to 4.9 billion in 2017, and worldwide email users to 2.7 billion.Needless to say, email marketing is still the easiest and most economic channel for reaching out to prospects. Active email users spend more time reading and responding to emails than they do on their breakfast or shower.When compared to other marketing channels, emails remain in the inbox of subscribers and can be read or clicked repeatedly without additional costs per impression.Let me tell you why this is important, how you can harness its power, and why email marketing will dominate 2017. Email marketing will dominate 2017. Here's what can you do to harness its power.Click To TweetWhy Email Marketing Is ImportantTell me honestly:What percentage of your marketing budget do you spend on SEO, social marketing, PPC, and email?Have you given importance to learning and applying improved performance tactics for SEO, social marketing, PPC, and email equal…

Google image search lead Randy Keller jumps to Pinterest

In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label.Whatever else it is, Pinterest is increasingly becoming image search engine. Accordingly, the company announced the hiring of Randy Keller, who until last month was a senior engineer with Google image search.Keller was at Google for roughly a decade and was part of the Image Search Quality team. His Linkedin profile says he lead a team “of 40 engineers  . . . and was responsible for image search ranking, related images, guided search efforts and new emerging features like ‘Where to Buy’ and images appearing on web search.”Pinterest provided a quote from Keller about why he’s joining the company:Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to the team responsible for hel…

Marketing Day: Top 10 YouTube ads, Hootsuite buys AdEspresso & Facebook audits itself

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes
Feb 10, 2017 by Matt McGee
In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Feb 10, 2017 by Tony Edward
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views
Feb 10, 2017 by Amy Gesenhues
The combined video views for January’s top 10 ads totaled 37.8 million, a significant drop from the 100 million views generated in December.Lo…

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political with their advertising messages. Ads from 84 Lumber, Budweiser, Audi and others attracted much of the social media buzz during and after the game, but there are risks — not all of the conversation about those ads was positive.In this week’s episode of our weekly podcast, Marketing Land Live, we visit with Will McInnes, CMO of the social intelligence platform Brandwatch. McInness says he expects brands to continue being willing to make politically-themed statements, but also says they’ll need to be willing to take a punch. He also talks about the declining use of hashtags in this year’s Super Bowl ads and says we may be moving toward a “post-hashtag world.”This week’s episode runs 30 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.We invite you to subscribe via iTunes or Google Play Podcasts. Show NotesFac…

Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump

Kashin / By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the right side of the search results page and highlights information about various entities (companies, people, places, things and so on).In the past, I’ve written about how to both obtain and optimize a Knowledge Graph result. In my attempts to learn more and get a better understanding of Google’s Knowledge Graph, I’ve discovered some cool hacks and tricks. While these tricks do not have any significant practical implications, they can serve as a way to better understand how Google’s Knowledge Graph works, which can be used to optimize your personal or company Knowledge Graph results.Before getting into the tricks, let’s break down some important items. For the examples below, I used Donald Trump.[Read the full article on Search Engine Land.]

via Marketing Land

Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views

Another Supercell video game made its way to the top of YouTube’s ad leaderboard last month with Clash Royale’s “The Last Second” spot earning 11.1 million views.While Supercell’s Clash Royale ad ranked No. 1, Apple was the winning brand overall – earning a combined 14.1 million views for two different iPhone 7 ads at No. 2 and No. 3.The 11.1 million views earned by the Clash Royale spot was significantly lower than the results Supercell saw in December of last year. The ad garnered just over a third of views generated by Supercell’s Clash of Clans “360-Degree Experience – Virtual Reality Raid” spot that ranked No. 1 in December with 30.2 million views.In fact, the mobile video gaming company owned half of the December 2016 ad leaderboard with four of its ads for Clash of Clans ranking in the No. 1, No. 2, No. 5 and No. 6 spots, and an ad for its Boom Beach game taking the No. 9 spot. Of the more than 100 million combined views by the top 10 ads in December, Supercell accounted for 63…

Local SEO in 2017: 5 simple ways to dominate local search

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms.[Read the full article on Search Engine Land.]

via Marketing Land