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Showing posts from February 13, 2017
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The impact (and lack thereof) of Google’s mobile popup algorithm

It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update, we can also track its rollout once Google pulls the trigger. That provides a rare opportunity to gauge the impact of the algorithm update and determine what its effects are.That’s exactly what I’ve been doing since January 10, 2017.In August of 2016, Google announced that they would be rolling out an update on January 10, 2017, that could impact URLs employing intrusive mobile popups or interstitials. For example, if a URL presented an interstitial that covered a substantial part of the content, then that URL could be demoted in the mobile search results. The web as a whole cheered, as many users were extremely frustrated by aggressive mobile popups.So, as January approached, many SEOs, webmasters and business owners wondered what the actual impact would be. Would there be mass casualties, minor bumps in the algorithmic road or something in between? B…

Why UGC should be brands’ New Year’s content resolution in 2017

Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC).Simply put, smart brands are creating stories and moments to engage in versus products to push. UGC creates opportunities for brands to authentically connect with their customers. Consumers consider it to be more trustworthy than branded content, and it creates a better customer experience. Invasive advertising just doesn’t work anymore.The creation of a brand subculture is driving sales more than traditional content and advertising.Tap into the ego of your customersPeople now share more than ever and look to their peers, family and friends for validation and recognition. By harnessing and showcasing these stories, brands are able to connect with customers in a more authentic and personalized way — lifting enga…

How do the recent updates to Google Data Studio benefit marketers?

In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts.So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?Data Studio: A brief recapData Studio was launched in beta as part of Google’s Analytics 360 suite in May 2016. The aim of the platform was (and remains) clear: to provide Analytics users with an intuitive, shareable dashboard solution that allows them to make sense of their data.Its functionality reflects this purpose. Users can drag and drop a range of graphs and charts onto a blank canvas, then populate them using the dimensions, metrics and goals from their GA account. As such, anyone familiar with Google Analytics should be able to create polished, professional dashboards to help inform their business decisions.Data Studio deliver…

Report: Marketers like AI-based tools, but think they already have them

Marketers sure love them some artificial intelligence (AI).Even if they’re not quite sure what it is or whether they are already using it.That was the big takeaway from a December study by B2B targeting platform Demandbase, which itself has implemented AI in its platform.And that’s a key conclusion from another recent study, conducted by Forrester Consulting for Adgorithms, which has created an AI-driven marketing platform called Albert. (Forrester author Nick Phelps told me that, while Adgorithms had input on the report, Forrester had the final editorial control.)The study, “AI: The Next Generation of Marketing,” conducted in-depth surveys with 150 marketing executives. The key finding:“Forrester found that confusion and misunderstanding of AI-driven marketing is quite prevalent today. Indeed, many marketers in our study have a very narrow view of current advanced contextual marketing capabilities, much less around AI-driven marketing tools that can make these contextual programs con…

Beyond the Like: Measuring Facebook Reactions

Likes are so yesterday.Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or opinion, and they have provided marketers with a valuable tool to measure media effectiveness.Unlike the one-way nature of other media, social feedback mechanisms allow you to see how your audience is responding to different types of content with one lightning-fast, simple metric.But ever since Facebook Reactions were introduced, things have become a bit more complicated.A Like has always signified support for a message, where negative thoughts had to be expressed in comment feeds, or perhaps, not at all. Facebook Reactions (represented as Love, Sad, Wow, Angry and Laughing icons) have changed the way users can express their feelings for a piece of content.As marketers who love data, we should be taking advantage of any information that can help us create better posts. Reaction data is exactly that — signals from the audience ab…

See the Email Sender’s Company and Logo in your Gmail Inbox

The default layout of your Gmail inbox has the sender’s name listed in the left most column followed by the subject and the date of the message. The emails are sorted in reverse chronological order with the newest messages listed at the top.The problem with this layout is that you cannot figure out who the actual sender of a message is without actually opening the email. For instance, if you get an email from Angus who works at Google and a second email from another Angus who is employed with Microsoft, Gmail will simply show Angus as the sender for both emails.To solve this exact problem, I wrote Gmail Sender Icons and it is now available for everyone. It is a Google Chrome extension that will make it easy for you to identify the company or the organisation of the email sender right inside the message list of your Gmail inbox.Check out the screenshots and you’ll get the idea.The add-on extracts the email address of the sender, parses the website domain from the address and pulls the

What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me.You probably have never even heard of me, my company, or have yet to follow me on social media.But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells you, “My secret formula is the greatest”, you will probably believe him.In a nutshell, that is influencer marketing. It takes the “I” out of the equation, letting others tell the story about your products and services. Haven’t you seen George Clooney’s Nespresso commercials?Now getting Neil Patel or George Clooney to be your influencers is where the challenge lies. Sending either one of them an email may prove difficult, but fortunately there are many social channels and creative ways of identifying and targeting key influencers.The return on influencer marketing may be worth the trouble too. Trusted influencers can boost your brand awareness and market your products an…

15 Popular Internet Companies & The Founders Behind Them

I love reading about successful people because it helps me motivate myself.Recently, Srikanth posted about 5 remarkable tech-entrepreneurs you should know, and reading that list was such a treat. When I was reading it, I realized the number one reason that any product or company becomes successful is because of the person/people behind the company.For example, if you know anything about Steve jobs, you would know that Apple wouldn’t be Apple without him.So, I decided to dig deeper into some of the most popular companies and tried finding the person/people responsible for its success.One of the major benefits of working online is that I have everything I need for my work with me on my laptop. So I’m always on my laptop.When I feel lonely, I can just hop on Facebook, or Gmail, or Skype. If I am feeling weary, I can listen to music or watch videos on YouTube. My point is that evolution in the IT industry has brought many of my favorite things closer to my fingertips.In almost every indus…

Report: more than 13 million proximity sensors now deployed globally

Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.Demographic predictions argue that 66 percent of the global population will reside in cities by 2050. Currently 82 percent of the US population lives in urban areas. Location technologies in smart cities thus have the potential to touch billions of people by the middle of the century if trends continue.
Proximity sensors, as defined in the report, includes WiFi hotspots and NFC technology, in addition to beacons. The report discusses a range of proximity sensor case studies to illustrate the varied uses of location technologies in urban environments. Among them are the following:New York is deploying more than 1 million sensors to help to mon…