Do you find Snapchat confusing? Not sure why anyone would even use Snapchat at all? Don’t worry. Marketing Land has you covered. Here’s our guide to using the social network, especially written from a point of view for marketers used to sharing to a wide audience on Facebook, Instagram or Twitter.Snapchat’s confusing “social UI”Before diving in, it’s well discussed that Snapchat’s user interface can be confusing to newcomers, especially older people — with “older” being like 25 or over.After spending time with my own teenagers, I don’t think it’s that only young people “get” Snapchat. I think that it’s young people teach each other how to navigate the app when they see each other in person. My kids learned Snapchat from their friends. In turn, they pass on tips to others.The Snapchat app has a “social UI,” if you will, one that encourages people to be social with others in real-life in order to be social virtually within the app. Whether this is by accident (likely) or intentional, I …
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