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Showing posts from February 24, 2017

What will paid advertising look (sound) like on Amazon’s Echo and Dot?

In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through paid advertising. This sent the advertising industry into a state of excitement. With Amazon having sold more than 5 million devices since launch, there is ample opportunity for advertisers to reach consumers.With so many functionalities of devices like Amazon’s Echo and their competitor, Google Home, the possibilities for advertisers seem endless. But how exactly could Amazon allow advertisers to engage their user base?[Read the full article on MarTech Today.]

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A review of free PPC reporting solutions from Google

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool that costs money. So the arrival of Data Studio, which offers very customizable reporting, and now does so at a cost of $0, warrants an investigation to determine how it can help account managers.Because the tool suite of my company, Optmyzr, also includes PPC reporting, spending the time to evaluate Data Studio made sense to me. So if you’re overworked and can’t really spare a few hours to look at Data Studio yourself, get my take on it here in a quick 10-minute read. I’ll even share a handful of cool reports you can make.Why trust my opinion? Because my personal credibility in this industry hinges on being helpful to advertisers. So while I’ve got skin in the game, for this post I put on my agency …

Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million.Amobee, which was purchased by Singtel in 2012, was originally focused on mobile ad solutions.By buying Turn, it adds an omnichannel demand side platform and data management platform. The purchase also boosts efforts by Singtel, Singapore’s largest carrier, to move beyond its subscriber base in southeast Asia, into North America and Europe.The acquisition, the companies said, will result in one of the largest end-to-end ad and data management platforms with access to all channels, format and devices. The deal is expected to be completed within the first half of this year.[Read the full article on MarTech Today.]

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Revcontent buys content rec engine Rover

Hoping to make better content recommendations, Revcontent announced this week it has purchased personalized content recommendation engine Rover.Deal terms were not made public. The Silicon Valley-based Rover, formerly known as Flipora, employs machine learning to automatically infer a person’s interests, based on observing over a few days what she reads through its engine and what stories show up on that user’s Facebook and Twitter feeds. Revcontent also analyzes a user’s behavior on the page to determine interest and engagement.Rover founder and CEO Jonathan Siddharth, who is joining the Revcontent team as Senior Vice President of Technology, told me that Rover content recommendation apps have over 40 million registered users, whose profiles are now brought to Revcontent.Measured against other content categorization engines, he said that Rover’s was “five times more accurate” in choosing categories, even sub-categories, than competitors’.[Read the full article on MarTech Today.]

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The tyranny of a blank page: Why creative matters most

“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account executive in the ’90s en route to read the riot act to a creative team who were tardy on an assignment. I was stopped in my tracks at this seemingly offhand advice.We had already spent months preparing the launch of a new campaign — exploring the client’s business challenge and competitive environment, talking to consumers and investigating every nuance of the product and brand. We synthesized and summarized this into a creative brief that had been delivered to the creative team two weeks prior, and now they were about to miss the deadline to show their preliminary ideas.This, I thought at the time, was not only unacceptable but must be a symptom of deeper issues with the team. What were they doing with all of their time if not emptying the contents of their creative minds onto a sketch pad?I turned back to my supervisor with some impatience to inquire what …

Why longer Facebook Live streams mean more engagement

Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network.In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature. The platform last month announced another tweak to its News Feed algorithm, one that gives a lot more weight based on the percentage of a video watched by a Facebook user.In a statement, the site confirmed that it was on a continuous mission to improve the type of content served to users, returning only relevant videos based on a range of user behaviors, including whether sound is turned on, whether the video is opened in full-screen mode and how long the video is watched. The latest update focuses primarily on this last signal, with “percentage completion” now factoring heavily in determining which videos re…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google is officially rolling out a new look for its ad labels, and Bing has introduced a product listing carousel to its US search results.Google brings emoji back to the SERPs Google has officially revealed that emoji will once again appear in search results, reversing a decision taken in 2015 to remove them from the SERP.Search Engine Roundtable initially broke the story, speculating as to whether this could be another Google bug, to which Google responded that from now on it will be featuring emoji “where relevant, useful and fun. You’ll see them crop up across various snippets moving forward.”In a piece for Search En…

A 30-Minute Daily Marketing Routine To Drive More Traffic & Customers

With all the wisdom bombs shared by seasoned marketers from their secret marketing bag o’ tricks, you can’t help but feel undecided as to which marketing advice to follow.There’s just too much of it. (Way too much!)The fact that your hands are tied because of your 9-5 job isn’t helping you decide either. Due to the limited time you have, you can’t give their marketing tips a closer look to figure out which ones would fit your circumstances.30 Minute Marketing PlanFriends, if you’re feeling utterly confused on which marketing tips you should follow to grow your blog traffic and get more clients, then I’m glad that you’re here right now. I will share with you a 30-minute marketing plan/routine that you can use daily to help you get more traffic and clients.Let’s hop right in.Step 1. Answer relevant questions in [15 minutes]You might be wondering:“Of all the sites I can go to, why”I’m advocating Quora for three very important reasons:1. The site has close to 400 mil…

Amazon Alexa surpasses 10,000 skills

Amazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a mobile app.)The skill that helped Alexa reach 10,000 is a musical game called Beat the Intro, which invites players to guess song titles based just on the opening bars of music before the singing starts. In fact, Amazon’s David Isbitski says gaming skills are the second-most popular category overall so far. Here’s the top five:NewsGamingEducation/ReferenceLifestyleMovelty/HumorWith more than 10,000 skills now, the library has added about 3,000 of them since last month’s 7,000-skill milestone. Overall, the skills count has more than tripled in the five months since Amazon said there were 3,000 skills available.Amazon has been heavily courting the developer community with a developer portal and skills kit, and recently launched a hub to help marketers create voice skills.Discovery is still a concern, though. Amazon overhauled the Alexa app last summer to…

The 5 Pillars of Marketing Automation Success

Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one.In this white paper from Sharp Spring, you will learn:how to help your clients identify and acquire qualified leads every practices for nurturing and communicating with for educating your clients’ sales reps on marketing automation.Visit Digital Marketing Depot to download this white paper.

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Marketing Day: Machine learning, Facebook ad news & a report on Snapchat usage

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Why UX is pivotal to the future of SEO
Feb 23, 2017 by David Freeman
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.Has machine learning created a new model for SEO ranking?
Feb 23, 2017 by Larry Kim
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.7 ways small retailers can compete with retail giants using Google Shopping
Feb 23, 2017 by Andreas Reiffen
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.On a bu…

9 Terrible Business Blog Mistakes That You Should Never Make

A business blog is exciting to start up for beginners because they want to earn reputation and money. Blogging for business is the foundation of your online entity as an industry expert. There are also people who want to make blogging their primary source of earnings.Small business blogs are cheap and effective promotion tools for local businesses.
Click To TweetIf you are a full-time blogger and you are blogging for a living, people think that it is so easy when you are receiving a paycheck just by writing on the internet.The real scenario is far different, and earning from blogging is not easy at all. The real challenge for beginners starts when they make their first few blog marketing mistakes.If you follow search engine algorithm updates, you understand the invincible power of content marketing to gain more traffic and link building to gain more authority.So having a blog on your website is a great way to display your information. It is like a traffic magnet for your business.Compa…

Why UX is pivotal to the future of SEO

Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX).At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment.To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range of owned assets. The following explores the two areas central to making this a reality.[Read the full article on Search Engine Land.]

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Has machine learning created a new model for SEO ranking?

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago.Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.But how does machine learning impact rankings exactly? That’s the big question.SEO used to be all about building links and using the right keywords. Links and keywords still matter, but machine learning has transformed the traditional SEO ranking model into something new.Let me explain.[Read the full article on Search Engine Land.]

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