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Need to contact Google My Business support? Use Twitter!

It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice.Almost two years ago, I wrote a post here about using Google phone support if you had issues with Google My Business (yes, I’m not linking to the post on purpose). Depending on your particular keyword phrase when you search, that post usually ranks anywhere from #2 to #5 for any variation of “Google My Business support” — and it’s always the highest-ranking non-Google result.The problem is, while phone support supposedly still exists, it’s IMPOSSIBLE to get to anymore. And, since it’s the highest ranking non-Google answer, a ton of messages come through every month from people who are pointing out that the method in the post doesn’t work anymore.I wanted to write this month’s post and update everyone on the best way to get support for any problems you might b…

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content?With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed at attracting clicks by appealing to humans’ basest need to have their viewpoints validated adds another layer of complexity for brands buying ads on open ad exchanges and ad networks like the Google Display Network.Well over 1,000 advertisers have reportedly pulled out of Breitbart, and yet that site is part of the Google Display Network. So are hundreds of other hyperpartisan political sites — both left-wing and right-wing, with content that ranges from flirting with untruths to outright lies — on which brands might be surprised to find their ads appearing (more on that below). Here we are looking at websites only, but ads can also appear alongside YouTube and apps should also be consi…

Google isn’t actually tackling ‘fake news’ content on its ad network

Why are my Google display campaigns running on “XYZ Hyperpartisan Site” with less-than-accurate or altogether false articles? That’s the polite version of a question I’ve heard in various forms over the past several weeks.Isn’t Google taking steps against fake news on the Display Network? they ask. Why are sites that spread misinformation still able to earn ad revenue through Google’s AdSense publisher network? they wonder. I’ve heard these questions over and over again recently. In a nutshell, the answer comes down to semantics, namely the difference between “misrepresentation” and “misinformation.”Last fall, Google earned a lot of press, including on this site, for updating its AdSense “Misrepresentative content” policy to ostensibly “take aim at fake news,” as The New York Times put it. In its most recent Bad Ads Report, Google said it kicked out 200 sites — out of some 2 million — from the network for violations including misrepresentation. There has been a trend to capitalize on …

YouTube viewers now consuming 1B hours of video content a day

Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday.“If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” writes YouTube’s VP of engineering, Cristos Goodrow, on the Official YouTube Blog, offering a frame of reference for the billion-hour statistic.YouTube says its focus on time spent watching a video, versus video views, helps drive the number of hours users spend watching videos on the site.“A few years back, we made a big decision at YouTube,” writes Goodrow, “While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to understand whether a viewer really enjoyed it.”The Wall Street Journal reports that the number of hours spent watching videos on YouTube has …

Google and others expand initiative launching new RCS messaging platform

SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in the initiative by Google, carriers and manufacturers to launch a new standard, Rich Communications Services (RCS) for Android. The initiative itself was announced a year ago.A new Android Messages application — which supports SMS and MMS, as well as RCS — will replace the current Android native messaging app, Messenger for Android.It’s a direct response to the capabilities offered by such messaging apps as Facebook’s WhatsApp and Messenger, Apple’s iMessage, third-party products like Line and others. These offerings are quickly moving beyond messaging, becoming full-fledged communications platforms, and now Android has one built in.RCS enables group chats, higher quality images in messages, location sharing, video calls, appointment scheduling, prescription refilling and the ability to read receipts or get directions, all within the new Messages.[Read the full article on MarTec…

Using social media to jump-start your content marketing strategy

Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy.If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic.That said, it’s much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service.The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material — when they need it, as opposed to when you create it. This task is…

Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering

The company formerly known as Shine has sunset-ed its name, leaving behind a Rainbow.And it’s not in the business of blocking ads at a network level, as many thought. It’s now screening ads for user experience at a network level.Based in Tel Aviv, the startup Shine gained recognition a year ago because it was slated to provide ad blocking at a network level for mobile carrier Three in the UK and Italy.As the announcement by the carrier stated at the time: “Three UK and Three Italy have successfully collaborated with Shine Technologies on implementing Shine’s ad blocking technologies in their networks.”Three added that this ad blocking service prevented customers from paying for data costs to receive ads, and it more fully protected privacy and secrecy.But, Shine CRO James Collier told me, his company never really provided the ad blocking.We “never fully deployed network level ad blocking” for Three, he said. Instead, he said, when it installed anti-malware software at the network leve…

Report: The PC is over, the “app boom” is too

The desktop world is flat but mobile app installs are down too. That’s according to a new collection of internet usage stats from Adobe, released during the Mobile World Congress event going on now in Barcelona, Spain.The report, containing a somewhat random collection of data, is based on “analysis of over 1.7 trillion visits to over 16,000 websites [and] over 130 billion app launches from over 1,000 apps.” Adobe argues it’s the “most comprehensive and accurate” in the industry.Starting with a Black Friday recap, Adobe says that 2016 discounts were much steeper than in 2015. Some of this applied to tablets. However, despite the discounting, tablets have not come back in terms of consumer adoption and usage. Their share of traffic continues to decline.Adobe says that consumers are embracing AMP and that the top digital publishers are now seeing 7 percent of their traffic across devices from AMP. In addition, there has been more than 400 percent growth in AMP usage since 2014.Back to t…

How will Google’s new ‘Ad’ label impact marketers?

Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.This white label with green text and a green outline will replace the green label that was launched in June 2016.The instant reaction to this is that the new labels fit in quite seamlessly with the rest of the paid placement, perhaps creating less of a contrast between them and their organic counterparts.So why has Google made the change now, what impact will it have have, and will users even notice the change?The official line on this update is that Google wants to streamline the number of colors on its results pages, particularly on mobile devices. A Google spokesperson revealed:“After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.”Additionally, they claimed t…

How To Use A/B Testing To Convert Your Mobile Users

There were2.6 million appsin the Google Play Store as of December 2016 compared to 1.8 million in 2015.Such an increase signifies Google’s awareness to become more mobile-friendly. This is why the competition is so stiff, and it’s not just enough to be mobile-present.To convert your mobile users and reach a good number of app downloads or mobile page visits, you have to learn how to engage new prospects, keep your regular customers satisfied, and make them return to the downloaded app for some advanced services.It’s not as easy as it sounds.However, even the slightest change can enhance your app or mobile page performance and boost your overall conversion and retention rates.The only thing left is to understand what to change.A/B testing of mobile apps and pages allows us to determine the best version to ignite the highest amount of conversions.How To Do A/B TestingIt cantake you 8 tests before you get statistically significant results, according to AppSumo. But the absence of changes…

How to Email Unique File Attachments using Mail Merge for Gmail

Mail Merge, available for Gmail and Google Inbox, is a perfect tool for sending personalized emails to one or more email addresses using a simple Google Sheet. If you never performed merge before, please watch the Mail Merge tutorial and documentation to get started.One of the most popular features of Mail Merge is its unique ability to send different file attachments to different email address. For instance, if you are applying for a job at different companies, you can attach the same PDF resume in all email messages but the cover letter could be different with each application. This step-by-step tutorial explains how you can you can use Mail Merge for Gmail to send unique email attachments to your contacts. Mail Merge pulls files from Google Drive and includes them as attachments in the outgoing email messages.Step 1: Install the Mail Merge add-on.Step 2: Open a new Google Sheet, go to Addons > Mail Merge with Attachments > Create Merge template to initialize the sheet.Step 3: …

Why EaseUS Data Recovery Works better than Competitors

There are more than a few free data recovery software on the internet but not all of them can provide you with complete file recovery. Most file recovery software can only restore partial data, take way too long to restore a file and are overall agonizing to use.Have you ever been in a position in which you accidentally deleted an important file or lost a file to corruption or data loss? This is without a doubt one of the worse things that can happen to anyone which is why EaseUS provides a free data recovery software that is fast, effective and can efficiently restore the entire file rather than restore it partially like many other file recovery software. Here are some benefits of using Data Recovery Software.Completely Recover Lost DataUnlike other file recovery software, EaseUS Data Recovery Wizard restores complete files. When files are deleted the data loses its place on the HDD, its record from FAT and MFT also gets deleted, but it is physically present on the hard drive. Most f…

Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
Feb 27, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.Making emotional connections in a digital era
Feb 27, 2017 by Seth Price
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.B2B marketing tips for an effective account-based marketing (ABM) strategy
Feb 27, 2017 by Kristie Colby
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to…

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers and provide practical solutions for how to build the ultimate martech stack for your business.Register today for “Build Your Ultimate Martech Stack” produced by Digital Marketing Depot and sponsored by Act-On Software.

via Marketing Land

Making emotional connections in a digital era

From Audi’s“Drive Progress”campaign to Kia’s“Hero’s Journey”commercial, companies that can master emotional connections in a digital era will rise above the rest. Studieshave shown that emotionally connected buyers are even more valuable than highly satisfied ones, but many fear that maintaining and growing these connections is hindered by technological barriers.The truth is, marketing technology hasn’t served as a hurdle for brand-consumer connection; on the contrary, it’s been a catalyst. If you take a look as some of today’s leading martech campaigns, you’ll notice that emotional marketing is actually enhanced through digital tactics, helping brands build even stronger, long-lasting bonds with consumers.  [Read the full article on MarTech Today.]

via Marketing Land