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Showing posts from March 6, 2017
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5 quick web page fixes any blogger can make

If you are charged with adding content to your organization’s website, then you know that creating a new blog post or web page can require significant time and effort. Do you dread the process of working in your content management system (CMS)? Do you know what to spend time on? Are you paying attention to the right details and optimization strategies?It may take a writer several hours to create a content piece, and too often, we see that the same writer or editor rushes through the final portion — inputting the content into your CMS, such as WordPress, and hitting “publish.”That hasty approach — and the repetitive nature of creating new pages or blog posts — leads to sloppy work, which can drastically reduce the chances of your content being successful.I’ve seen it on almost every website I diagnose — there are crucial, but easy, elements that a non-web developer can add to their toolbox to make them a more effective content marketer.These are the top five easy fixes and best web pra…

5 top hacks to step up your B2B content marketing strategy in 2017

While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident. Building up a strategy and applying it consistently take time and effort.Creating meaningful and useful content and distributing it efficiently are just one side of the coin. Making the most of this marketing strategy requires digging deep into the ways you can attract and retain your customers. This year, it’s all about understanding the mechanisms through which you can meaningfully influence people.What can you experiment with in 2017 to boost your content marketing strategy? Well, there are proven hacks that can help you make a big leap in reaching your target audience and converting leads at a faster pace.From perfecting your content with upgrades and multimedia and encouraging user-generated content to boosting your technical expertise and applying the “Rule of Seven,” the ingenious shortcuts presented below are worth giving a sho…

Retailers notified Google Trusted Stores to shut down, transition to Google Customer Reviews

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google Customer Reviews. The change was first reported by Exclusive Concepts.Google Customer ReviewsLike Google Trusted Stores, the new program is also free, but it is not a certification program. Google Customer Reviews collects reviews on behalf of advertisers from customers after they purchase and receive their orders.Google Custmomer Reviews will be managed through Google Merchant Center. When it becomes widely available, according to an update to the help center, merchants who aren’t in Google Trusted Stores already will find it listed as an option in Merchant Center programs from the three-dot navigation icon in the upper right corner of Merchant Center.Google Trusted Stores merchants will have their accounts migrated automatically and see Customer Reviews listed in the left-hand navigation in their Merchant Center accounts.If approved, new merchants will n…

Challenges and opportunities for inbound marketing in 2017

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic.More marketers are ready to explore its benefits, which is why we’re examining the best ways to use it in 2017. It’s interesting to look into Hubspot’s State of Inbound 2016 to see what other businesses think of inbound marketing and how to take advantage of its potential.Top marketing prioritiesMarketers are leaving 2016 behind, and their top priorities for the year ahead are:converting leads into customersgrowing traffic to their websiteincreasing revenue from existing customersproving the ROI from their marketing activitiesAll these priorities have to do with the effectiveness and the profit coming from…

5 Reasons Why Blogging Is So Much Better Than A “Traditional” Job

You want to run a successful blog and make a living online. And I don’t blame you. It’s an amazing thing to do.However, over the years that I have been working online, I have noticed that a lot of the real benefits of blogging are missed by many.The money might be the reason you start, but what will motivate you for years to come will probably be something else.Blogging Is Better Than Any “Regular” JobIt’s always better to know what you are getting into, so I want to share some of the reasons why I love blogging so much.Here is a list to keep you working on your blog and living the online dream, even when the going gets tough!1. You Can Earn However Much You Want To EarnOne of the things that really used to annoy me when I was “working” for a living was begging for a small pay rise each year. It was always the same, no matter where I worked. Even if I had worked my butt off (and usually I did), I would still rarely get more than a few percent raise. That is just the way it works.Of co…