Skip to main content

Posts

Showing posts from March 8, 2017
Instapage

Building your marketing technology team? Bring them to MarTech.

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations.That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your organization’s digital transformation and customers’ experiences. Attend for:Case studies from leading brands who’ve overcome thorny organizational, interpersonal and compliance issues that make or break marketing technology implementations. View the complete agenda.Vendor-agnostic presentations from marketing technologists who identify needs, pick solutions and drive implementation.Solutions from more than 100 fascinating marketing technology firms. You’ll get to meet large “platform” companies, start-ups who are seeking to disrupt them, and a wide range of specialist innovators who cross multiple marketing platform ecosystems — all in one room. Check out who’s exhibiting.The martech community. Connect…

Why you need to get back to SEO basics

Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search.Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many of these tips are great, to really see results, you need to have a good foundation. In this post, I want to talk about getting back to the basics of SEO and why they are essential to long-term success.When it comes to optimizing your site for search, the basics are some of the most important, yet often overlooked, aspects of SEO. The recent push of “content is king” has also caused many to forget the essentials and just focus on content distribution.Here’s the deal: you can post all the content you want, but if your site isn’t optimized, you’re not going to get the rankings you want. So here are few basics you should cover before ever diving into th…

There’s still time to feed your search marketing obsession @ SMX West

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals!What’s in it for you!Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, SEM, PR, social media or any other customer-facing activity, then attend SMX West for proven, actionable tactics and tools to ensure your company or client’s bottom line success.“There was a great mix of excellent take–aways for both the advanced search marketer as well as beginners, which is a tough balance to strike, but the conference hit it seemingly effortlessly.”– Purna Virji, MicrosoftRead all our testimonials.Choose how to attend SMX WestSMX West makes it easy to get the most from the conference with three options to join us in San Jose:Option 1: All Access Pass… the complete SMX experience
Over 60 tactical sessions on SEO, SEM, social media marketing…

The art of quick qualification: Use these 4 tips for more meaningful trade show conversations

I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve learned over the past decade, attending martech shows both as a buyer and as a seller.One of the challenges at trade shows is the hybrid nature of onsite teams. Presumably, most members of the team are salespeople or SDRs (sales development reps) who are used to qualifying leads on the fly.However, many booths are manned by professionals whose daily job function doesn’t involve direct lead qualification (think Marketing, Product or even R&D), and for them, proper time management during a busy show can prove challenging. As a member of the latter group, I’ve learned some important lessons about making the most of the quick conversations that are the staple of every trade show.Here are four helpful tips to help you get the most out of your trade show interactions, whether you are a seasoned salesperson or a trade-show newbie:1. Look at …

MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]

Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing its user base, but that growth has slowed down. It’s facing increased pressure from Instagram, which seems to make a regular habit of launching “new” features that mimic Snapchat.In this week’s episode of Marketing Land Live, Tim Peterson interviews one marketing exec who, despite those concerns, says Snapchat has “tremendous promise” for advertisers. Noah Mallin, head of social at the global advertising agency MEC, says Snapchat is just starting to put its ad products together in a holistic way. He says the company has “last-mover advantage” and can learn from what’s worked for Facebook and Twitter. Mallin also suggests that, in the long run, we may end up comparing Snapchat not to those social networks, but instead to a company like Netflix.This week’s show runs a little more than 46 minutes. You can listen here or use the link below to subscribe vi…

How influencer marketing can benefit your SEO strategy

Influencer marketing is a powerful tactic to add to your SEO toolbox.With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links which have the additional benefit of an in increase your user engagement signals, traffic, and visibility.In this article, we’ll explore a few ways influencer marketing can make your SEO campaigns into digital powerhouses.Influencer marketing builds inbound linksThe issue with using influencers for inbound links is that many will disclose the links as sponsored.  One way to get around this is to create content-driven influencer campaigns.  Traditionally, brands use influencers to create “commercials” for their brands.  They are very sales-driven and are focused on pushing a product or brand directly.When working with influencers, why not create campaigns that are related to specific issues in your industry?  Instead of making them an extension of your sales …

ContentMart: Website to Hire Quality Content Writers

How often do you feel like writing on buzzing topics on your blog but don’t have the energy to do so? You know writing content on the particular topic is important but being a Solopreneur with no virtual team makes it a tedious task. How great would it be if we can outsource some writing work to a quality place?If this feels like your story, today you will be delighted to know about the company that I got to know at  AdTech 2016.Also see: Adtech Discovery- Smart way to market your Product on Android devicesIn the past, I have tried multiple places to hire good writers & one of them that worked for me was Jobs.problogger.net. Needless to say, retaining the freelance writer is a task & if you are serious about your blogging or digital marketing business; you need to churn out quality content in quick time & on the regular interval. This is where Contentmart helps you.What is ContentMart & how it can help your blog or business?ContentMart is a marketplace where you can hi…

Study: Google Home has more answers than Amazon Echo

Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO firm posed 5,000 questions to each unit “to see which device was smarter.”In its discussion of results, the firm makes clear that the test was not a comparison of the full range of virtual assistant capabilities. Rather it sought to determine which device more often gave a correct answer to a wide range of factual questions. The specific list of questions wasn’t provided.Percentage of 5,000 questions device attempted to answerSource: Stone Temple ConsultingThere were some scoring nuances that Stone Temple describes in its own blog post, which I won’t reproduce here. As one might anticipate, however, Google was able to answer many more questions than Echo/Alexa. That’s consistent with my personal experience and makes sense given Google’s search index.Google Home answered more than three times the number of questions that Amazon Echo could. The surprise…

PayDrill – A Must-Have PayPal Desktop App For PayPal Users

Have you ever wanted a PayPal desktop software which lets you use PayPal right from your desktop? How about a PayPal app that lets you track PayPal transactions, view your account balance, process refunds, and send money?Or an app that lets you view PayPal analytics in real time?Well, I have always dreamed of a PayPal desktop app that gives me data which helps me to identify my top paying customers, gives me meaningful analytics to make better decisions, and lets me unlock Paypal’s full potential.This all was a dream until last week when I bumped into a PayPal desktop app called PayDrill.The features of PayDrill make it seem too good to be true.After hours of stumbling around and weighing the pros & cons of this app, I finally decided to give it a shot. The only thing that I was afraid of was sharing my PayPal login details & I was glad to know that this app uses API to fetch all data (meaning my login info is safe & secure).A Little Background About My PayPal Usage & …

Three must-read Account-Based Marketing trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them.In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality.Visit Digital Marketing Depot to download this MarTech ebook.

via Marketing Land

Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google AdWords’ view-through conversion window will soon default to 1 day
Mar 7, 2017 by Ginny Marvin
The change will go into effect on March 29, 2017.Google rolls out free Data Studio globally, improves filters & other features
Mar 7, 2017 by Ginny Marvin
Users can now save and reuse data filters, add Google Analytics segments and more.The business case to merge sales & marketing ops
Mar 7, 2017 by Scott Vaughan
Columnist Scott Vaughan makes the case for why an ‘ops’ merger is a beautiful marriage that will delight both your customers and your executive team.How to use Google Tag Manager to show your clients results
Mar 7, 2017 by Sherry Bonelli
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.Chatbots: Hype or the real deal?
Mar 7, 2017 by Matt Silk
Are you considering implementin…

Google AdWords’ view-through conversion window will soon default to 1 day

If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from 30 days to one day, Google announced Monday.The change will apply to all conversion actions added after March 29. All existing conversion actions that are set to the default conversion window will see the default change to 1 day.The change means only conversions that occur within one day of an ad impression will be reported in AdWords as view-through conversions (VTCs). View-through conversions are counted when a user converts after a display or video ad impression is viewable but not clicked on. The last viewable display or video ad impression gets credit for the VTC only when a user has not interacted with an advertiser’s other ads.A reminder that view-through conversions are not included in the Conversions column in AdWords. This change will …

Google rolls out free Data Studio globally, improves filters & other features

Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments.More dimensions and metrics are available from existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions.Analytics segmentsA welcome change is the added ability to select segments built in Google Analytics (GA) when building visualizations in Data Studio. All segments are now available in Data Studio, including system, custom and shared segments.System segments are available automatically; you’ll need to add custom and shared segments in reports in order to use them.Segments can be applied to one or several charts, a page or an entire report. Segments update automatically when changes are made in Analytics, though you can turn segment syncing off from the Resources > Segments menu.FiltersIf you’ve…

The business case to merge sales & marketing ops

Generating, acquiring, serving and delighting customers has become the ultimate team effort for B2B organizations. This effort doesn’t start or stop with generating a lead or inquiry, nor after acquiring a customer. Renewal, cross-sell and ongoing satisfaction are just as critical to a business’s top and bottom line.The data, intelligence, processes and technologies required must be synchronized to move at the speed of our customers and the markets we serve. This integrated effort must be always-on. In most organizations, the enabling function is driven by two distinct groups: marketing ops and sales ops. This siloed approach — despite valiant efforts to align these ops’ functions — is holding companies back from maximizing customer and revenue impact.To more efficiently and effectively serve customers and grow revenue, it’s time to bring together sales and marketing ops into a single function that traverses the entire customer journey and life cycle.We’re doing this now at Integrate …

How to use Google Tag Manager to show your clients results

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having to bother your developer.Google Tag Manager gives you control over how your tags are defined and how they fire. GTM involves a little bit of a learning curve, but once you understand the basics, you’ll wonder how you ever got along without it. If you’re an SEO who hasn’t yet delved into tracking codes (I know you’re out there, and it’s okay!), now’s the time to start.Using tracking code will help you measure the results of your marketing campaigns — essentially, you’ll be able to show the results that your digital marketing efforts are making. And don’t worry, you don’t have to be a programmer to dig in. As an added bonus, you can use GTM to manage your clients’ campaigns as well — all without having to log into the back end of their websites.Google Tag Ma…