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Showing posts from March 10, 2017

Mobile page speed is important, but not (yet) for SEO

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them:Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load.Source: Google/SOASTA Research, 2017 Customer retention, as 79 percent of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher than businesses that don’t?[Read the full article on Search Engine Land.]

via Marketing Land

10 ways to improve your business locators

How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer intent into a purchase or lead, as successful online shopping carts do.At a time when Amazon is giving brick-and-mortar stores the fight of their lives, locators are a not-so-secret weapon to combat Amazon’s dominance — but only if you treat your business locators as revenue generators. Here are 10 tips to get you thinking about your store locator in a new way….[Read the full article on Search Engine Land.]

via Marketing Land

How James Allen marries email & remarketing to win over brides & grooms

As the CMO for James Allen, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s largest online retailer of diamond bridal jewelry.“We focus on the engagement ring — that’s sort of the bread and butter of our business as the point of entry into our brand. And then, typically we upsell our wedding day jewelry and wedding brands,” says Tzur.Once someone has connected with the brand, Tzur says the company’s marketing efforts are aimed at continuing the conversation via milestone events where diamond jewelry is relevant. According to Tzur, everything her team does is focused on the conversation with the consumer.“Making them aware of our brand, driving traffic to our site, converting them into a customer, purchasing, having them refer our brand to others.”When asked where remarketing fits into her marketing strategy, the CMO says it is pivotal to the brand’s overall objectives.“If you think of the first thing t…

Facebook will let publishers show more ads in Instant Articles

Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the Instant Articles platform. It’s been an ongoing balancing act to get things right for both sides.A newly announced set of updates to Instant Articles give publishers a little more flexibility and control via additional opportunities to monetize Instant Articles.Starting next week, publishers will be able to show more ads in Instant Articles if desired: after every 250 words, rather than the current limit of every 350 words. In fact, publishers now have the ability to place ads manually within an article or in a more automated fashion: ads every 250, 350 or 500 words.For publishers who want automatic placement, Facebook also offers extensive developer documentation to help get started.

via Marketing Land

10 easy steps to help your business flourish on Facebook

If your business isn’t making itself visible on Facebook, then you’re missing out on one of the most cost-effective places to meet new customers. Everyone is aware of the popularity of Facebook, but not as many people appreciate the opportunities available to businesses that develop a social media presence. With social media, you have unprecedented control over your brand image, and you can put your message in front of the users who are most likely to be interested.Use these simple tips to take advantage of the internet’s most popular social media platform.1. Flesh out your Facebook pageEven if you already have an engaging and user-friendly website, take some time to completely fill out a Facebook page for your business. Include pictures of your storefront and staff, to make your business trustworthy and relatable.Your Facebook presence gives you a foot in the door with social media users who are looking to learn more without leaving their social media app. Be sure to include contact …

Still not sold on native advertising? 3 benefits you should know about.

The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads.Native advertising has been used for years, but not all advertisers and marketers are familiar with the concept, and hence haven’t hopped on board yet.So what is native advertising? In simple words, it’s a form of marketing where a paid ad is placed naturally into surrounding content without disrupting the user experience. Native ads mix with the visual element and overall content, appearing as though they’re part of it.Many industry experts believe that 2017 is the year when native advertising will grow further, with more people waking up to its benefits. The industry is expected to hit the $21 billion mark by 2018.Native ads can help publishers make money online, while allowing advertisers to reduce their acquisition costs.Still not sold on the idea? Here are some of the major benefits of using native advertising for both a…

How to fight against online ad fraud (in 6 steps)

How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, nor can they ensure that every single impression is from a real person rather than a bot. A percentage of any digital advertising spend, at least for the foreseeable future, will either be wasted on non-human traffic (NHT) or served on inappropriate sites.The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent for NHT on an ad campaign, as Adloox has suggested, is seriously unambitious; we can all aim a lot higher than that.It is up to agencies, after all, to re-establish trust in digital — something that’s profoundly lacking, as Procter & Gamble’s Marc Pritchard highlighted in his speech at the Internet Advertising Bureau’s annual leadership meeting earlier this year.We can’t let digital suffer anywhere near the estimated $7.2 billion figure lost to ad fraud in 20…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance of their Facebook campaigns with their campaigns on other platforms.Also, Google’s Next Cloud Conference has revealed that Google’s machine learning technology can recognize objects in videos, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP over the past few days.Emoji appear in Google AdWords ad titlesA couple of weeks ago, we reported on the official return of emoji to the Google SERP, after a decision was taken to remove them in 2015. Now, emoji have been spotted in the wild in AdWords ad titles, suggesting that a possible roll-out might be on the cards there too.Clark Boyd reported on the development for Search Engine W…

Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

Mobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.”Part of the company’s SDX (Smaato Demand Platform), it is a self-service tool so that advertisers can automatically identify the mobile inventory they want to buy.Filtering allows the identification of inventory based on such parameters as time, Queries Per Second, geography, ad format, operating system or device types. After locating the inventory they want, advertisers can then begin receiving requests for bids.[Read the full article on MarTech Today.]

via Marketing Land

WinX MediaTrans Review : An Easy iPhone Manager

iTunes is a great way to manage iPhone, iPad and iPod. It gives you better speed, better integration and does the job very well. At times, though, it can be a real pain in the ass. Ever tried to back up only a few files from your iPhone? Or, ever wanted to watch iTunes-purchased files in another media player? In all these cases, it can put you in trouble. Also, running iTunes in a Windows PC will consume a lot of resources too. Well, WinX MediaTrans is a combined solution for all these issues. It’s a brand-new iPhone manager software that makes everything simpler and better.It was one of the best Windows utilities we’d come across recently. So, we thought of coming up with a well-detailed review of WinX MediaTrans and its noteworthy features. At the end of the day, you can find out if you really need this iTunes alternative.The Basics — WinX MediaTransYou can talk about WinX MediaTrans in two different ways.First, WinX MediaTrans is an iTunes alternative. If you’re not okay with iTune…

Why brick-and-mortar retailers need to go digital with analytics

While online shopping continues to grow and meet consumers’ needs for convenience and competitive pricing, brick-and-mortar stores still ultimately bring in the greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that brick-and-mortar retailers offer. Personal interaction, instant gratification and salespeople who can help on the spot make brick-and-mortar shopping a timeless experience.Even today’s youngest digital natives, Generation Z (born in the mid-1990s and later), prefer going “old school” when it comes to spending their shopping dollars. A study by IBM and the National Retail Federation found that nearly 70 percent of post-millennials do most of their shopping in brick-and-mortar stores.While brick-and-mortar retailers have the advantage of face-to-face interaction, online retailers have made hay in another area: analytics. Using their online platforms, they collect data from and about shoppers and mine it …

The Value of a Happy Customer: Action steps to a great customer experience

What is the real value of a great customer experience? And once you know, how do you create one?Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands, and learn:why digital has become more important than the in-store to overcome the disastrous effects of a poor customer experience.why R&D investments don’t always pay off.Register today for “The Value of a Happy Customer: Action steps to a great customer experience” produced by Digital Marketing Depot and sponsored by Lithium.

via Marketing Land

Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:WebMD’s new Alexa health skill should go to pharmacy school
Mar 9, 2017 by Greg Sterling
The company’s Alexa skill didn’t understand drug names. Google Home performed much better.Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Mar 9, 2017 by Tim Peterson
Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.A technical argument for quality content
Mar 9, 2017 by Dave Davies
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.Why email is taking center stage in marketing innovation
Mar 9, 2017 by Jason Warnock
From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations …

WebMD’s new Alexa health skill should go to pharmacy school

WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know.The company’s press release offers a number of sample questions the assistant can potentially answer:“Alexa, ask WebMD to tell me about type 2 diabetes.”“Alexa, ask WebMD to tell me about amoxicillin.”“Alexa, ask WebMD what is an echocardiogram.”“Alexa, ask WebMD what are the side effects of steroids.”“Alexa, ask WebMD what are the symptoms of a heart attack.”“Alexa, ask WebMD what I can eat after a workout.”The user reviews on Amazon generally fault the skill for not being able understand drug names. This was consistent with my experience. I asked about a number of prescription and generic drugs (e.g., acetaminophen), and it was unable to recognize most of them (even after repeated, slow attempts).It was able to answer some basic questions about health and medical symptoms (“What’s the best way to treat a cold?”). But the overall experience is frustratin…

Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories

At least they changed the name this time.On Thursday, Facebook Messenger officially rolled out its copy of Facebook’s copy of Instagram’s copy of Snapchat’s Stories feature that lets people post photos and videos to a running diary that disappears after 24 hours.Unlike Snapchat Stories and Instagram Stories and Facebook Stories, Messenger’s version is not called Messenger Stories. It’s called Messenger Day. Other than that, there’s not much difference between Messenger’s copy and Snapchat’s original.Like on Snapchat, on Messenger people can add text, drawings, emojis, illustrated filters and even lenses, or animated filters that can be applied to your face, to the photos and videos they post to their Messenger Day, um, “stories.” A Messenger blog post announcing the feature calls them “days,” so okay, sure.The camera interface that people use to create a post is a fraternal twin to Snapchat’s interface, even the list that appears asking someone if they want to publish the post to thei…