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Showing posts from March 11, 2017

Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Should PPC agencies be scared of automation?
Mar 10, 2017 by Anna Shirley
Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.Making complementary media strategies work: The recipe for cross-channel attribution
Mar 10, 2017 by Kevin O’Reilly
Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.Mobile page speed is important, but not (yet) for SEO
Mar 10, 2017 by Bryson Meunier
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.10 ways to improve your business loca…

Should PPC agencies be scared of automation?

I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?”I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a very interesting subject with a lot of possible responses, ranging from, “Yes, we’re all doomed. Let’s head to the hills!” to “No way, machines could never do what I do!”In this article, I want to look at some of the main arguments against fearing the rise of automation and machine learning to try to dispel some of the confusion and uncertainty around this topic.I’ve split this into three key areas: Campaign structure, bidding and scripting.[Read the full article on MarTech Today.]

via Marketing Land

How Much Does it Cost to Start a Self-Hosted WordPress Blog?

Everyone knows that hosting your blog can become a costly affair, and the question of cost arises in every new blogger’s mind. How much is it going to cost to create a self-hosted WordPress blog?There is no upper limit when it comes to blog investment, and in this guide, I will share the minimum amount you need to spend to create a professional blog which you can proudly share with the world.How Much Does it Cost To Setup A WordPress Blog?With WordPress, you can start a blog with very little money.The WordPress software is free. You can download it from the page.Still, there are some other necessary elements that you will have to pay for (such as a domain name and a hosting space). These extra costs will depend on your specific requirements.You may also choose to invest in customization, SEO, or other factors along the way. These things may also cost money.If your intent is simply to start a blog on WordPress, you can start with a minimal cost of $60 for unlimited hostin…

Earn $50 For Free By Joining Payoneer [Exclusive Promo]

How does the idea of getting $50 by doing almost nothing sound to you?Too good to be true. Right?…Right?Well, that’s what you will get when you are a regular reader of ShoutMeLoud.Today, I have one such promo that will help you earn $50. Read carefully to understand how this works…About Payoneer & How To Get $50 In Free MoneyPayoneer is a web service that lets you send or receive money from overseas. If you are a freelancer, or a blogger, or an affiliate marketer, this is one service that you must be using.With Payoneer, you can receive payment from freelancing sites like Fiverr, or receive affiliate payment from services like Amazon and Commission Junction.Freelancers can send an invoice to their clients using Payoneer & their clients can pay them directly using their credit/debit card. Sound like an interesting service?It is.In my recent research, I realized Payoneer is more cost-effective than PayPal. You can read the complete case study here.This exclusive Payoneer promo i…

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When it comes to managed WordPress hosting, WPEngine is one of the most reputed hosting company. They have plans for every kind of WordPress site. Be it a new site with lot traffic or an e-commerce site with high traffic & high-performance requirement.Today I’m sharing WPEngine discount coupon that will help you to save maximum possible 20% on your first bill. I will be sharing more on how to use this discounted code for WPEngine in a moment, for now, let’s have a quick look at what all you can expect from WPEngine.If you already know everything about WPEngine, you can skip reading & use the link below to get an exclusive WPEngine promo.Activate 20% discount on WPEngineWPEngine plans & Discounts:WPEngine offers 60 days risk-free trial, in this, you can cancel your hosting & get a complete refund if you are not satisfied. Each of their hosting plans comes with:Free automated migration from existing hostingFree SSL Certificate via LetsEncryptUnlimited data transferStagin…

Making complementary media strategies work: The recipe for cross-channel attribution

While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to make cross-channel attribution successful, marketers must think about two things: 1) the technology used to make it happen; and 2) the role of business-critical elements (media, marketing and so on) and how they work together.First, let’s look at multi-touch attribution (MTA) and marketing mix modeling (MMM) and what they can tell marketers.MTA vs. MMM: What about both?Recently, there’s been a lot of noise around cross-channel attribution, with vendors launching new products or features — whether it’s marketing mix modeling (MMM) on top of a multi-touch attribution (MTA) platform or linear TV attribution based on traditional econometric modeling.MTA and MMM models are critical components to making cross-channel attribution happen, but there are pros and cons to each.An MTA model answers the question, “What is the true contribution of a measurable marke…