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Showing posts from March 18, 2017

How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own.Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage.Attend this webinar and learn:how network data creates better information at lower cost.why data networks yield better results as they grow.ways that network data can improve your own sales and marketing to measure your current data quality and improvements you can make.Register today for “How to Use Network Data to Turn Bad Inputs into Gold” produced by Digital Marketing Depot and sponsored by Radius.

via Marketing Land

ANA calls for independent audits of ads in the ‘walled gardens’

All “walled gardens” need some windows.That’s the essential message from the Association of National Advertisers (ANA), which today issued a call for independent audits in the “walled garden” advertising platforms of Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter.Facebook, Instagram and Google’s YouTube are not on the list, because they committed last month to independent audits by the Media Rating Council, which would also conduct the audits requested by the ANA.ANA issued the call following a survey of its 89 member organizations, with nearly 90 percent supporting Facebook/Instagram and YouTube commitments as “very positive” or “moderately positive.”As defined by the ANA, a walled garden is “a platform where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content.”Transparency has become a huge issue in the digital advertising industry, which is beset by complex technolo…

Google, Facebook to face large fines in Europe unless they change policies

Google, Facebook and several other large US-based internet sites have had a tense relationship with EU regulators, who see many of their terms and practices as contrary to European law, especially when it comes to consumer privacy. Now, it appears, the companies are being given immediate deadlines to make the requested changes or face financial penalties.According to Reuters, there’s a stepped-up effort by EU leaders to get American tech companies to comply with European regulations and norms. Among the issues being discussed:Facebook is asked to remove “slanderous or threatening online postings quickly”More aggressive action against fraudulent consumer content or scamsMore explicit identification of sponsored contentEliminating terms that require waivers of EU citizens’ contractual rightsAbility for consumers to sue in domestic courts rather than being compelled to sue in US courtsWhile some of these areas and conflicts are being vaguely reported by Reuters, they represent a group of…

Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Havas, the Guardian, British govt. blacklist Google, YouTube for ‘unacceptable’ ad placements
Mar 17, 2017 by Ginny Marvin
As pressure mounts, Google says it will make changes regarding ads being placed alongside extremist content.What influencer marketing can learn from PR’s history
Mar 17, 2017 by Chuck Moran
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.Email in 2017: Dying platform or still a worthy investment?
Mar 17, 2017 by Len Shneyder
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.