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Showing posts from March 27, 2017
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Adaptive marketing: The key to winning in the Engagement Economy

Marketers must be, by nature, adaptive. Our practice today looks much different from the way it did five years ago, and it will look even more different just one year from today.For those who, like myself, have been in the field awhile, the phrase “yesterday’s marketing” refers to print ads and billboards — an era before tracking or justifying ROI (a problem that has in many ways been rectified in today’s digital world). For those who are newer to the field, “yesterday’s marketing” was “spray and pray.” Today, it has become inconceivable to blast out the same message to every consumer.Omnichannel used to be the “adaptive” marketing strategy du jour. The intention was to help marketers reach their customers on every channel. However, that strategy is fundamentally flawed because it’s the bare minimum approach to engagement, and it certainly does not enable marketers to interact with the individual. Today, in the Engagement Economy, consumers demand personalized and authentic experience…

Compare 24 content marketing tools

“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools.This 64-page report includes:profiles of 24 leading vendors.pricing charts and capabilities comparisons.recommended steps for evaluating.Visit Digital Marketing Depot to download your copy.

via Marketing Land

MarTech beta rates expire this week – reserve your seat now

Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including:Rates increase SaturdayThese incredibly low rates are available for only a few more days! Register today for an All Access Pass and pay only $1,645 — that’s $250 in savings compared to on-site rates. You’ll get exceptional content, speakers, limitless vendor solutions, networking and top-notch amenities.P.S. Rates increase in just a few days. Don’t miss your opportunity to save big and attend MarTech. Register today!

via Marketing Land

A new language called WebAssembly is opening the door to the next generation of browsers

A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences versus app experiences, get ready to redraw your boundaries.Mozilla, Google, Microsoft, Apple and others are excited about a newly emerging open programming tool that could help to radically transform web browsers into platforms for app-like experiences.Called WebAssembly (WASM), it’s an assembly language for browsers that allows developers to write their applications in the popular C/C++ and then compile them for use in browsers.This means:dramatically decreased downloading times, so complex experiences — even highly detailed video games — can be quickly downloaded into a browser.and much faster performance than HTML and JavaScript, although it can work alongside them.The increase in performance is so great that major game-oriented software firms like Epic and Unity are experimenting with WebAssembly to re-create some of their challenging experiences ins…

Self-serve analytics: Dream or reality?

Deriving consistent value from analytics is no simple thing. It’s common to focus on the technical challenges, and with good reason: Getting a robust, reliable deployment of analytics on your sites and apps is certainly a lot of work in and of itself.Over the years, the vast majority of the organizations I’ve worked with have had a vision of analytics as a self-serve resource that takes root once an implementation is complete and yields fruit forever after. I prefer to be a bit more pragmatic — rather than chasing a vision of “self-serve,” I try to help organizations get to a place where analytics creates consistent value, regardless of exactly how that happens.In the real world, self-serve doesn’t make sense for every organization — so how can you decide how best to move analytics forward in your own environment?Once you’ve gotten tools selected, customized to your needs and successfully implemented, you’ll want analytics to scale. And for that to happen, your decision-makers need to…

How changes to consumer privacy law might impact marketers and martech

TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent.The new administration and Republican control of Congress could bring massive change in regulatory policy and consumer protection. Indeed, many of Trump’s cabinet appointees have pledged to scale back or dismantle the regulatory frameworks of their respective agencies.The new political environment has led people to question the future of consumer protection and privacy enforcement under federal government. And it makes it much less likely that there will be any new consumer privacy legislation in this vastly more pro-business Congress.Might this turn out to be a boon for digital marketers, who could face less scrutiny of their use of consumer data for targeting, tracking or attribution? Or could it have unintended consequences and make digital platforms and publishers’ lives more complicated?The Future of…

6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier.It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it.As the average human attention span has dropped to just 8 seconds, however, how can you make content that captures your audience’s attention before it’s gone?Learn your audienceThis is the first thing that will help you beat the readers’ attention span. It is very important to understand your audience, as this will help you create more relevant content for them.Here are some tips for understanding your audience:Analyse your existing content and the response it receivedMonitor your channels and the readers’ reactions to your contentMeasure the time spent on your siteBounce rate is another metric that indicates whether your content is appealing to your audiencePerform keyword analysis to devise new ideas t…

What is demand generation marketing?

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads.In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and his work to discover the perfect food products for Campbell’s Soup, Pepsi and Vlasic Pickles, among others.Now why is this relevant to the role of demand generation, you may ask? Well, as Gladwell summarizes Howard’s revelation, “There is no perfect pickle, only perfect pickles.”Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. But as the buyer’s journey has changed, as B2B decision makers are now a team of buyers, the one-size-fits-all lead has been dumped because it doesn’t work.Instead, modern marketers take advantage of technology advances to adapt their strategies to engage buyers with a message that …

Why you should stop Creating Product Catalogs Old Fashioned Way?

The reason you need HTML5 flipbook is that we live in an accelerating world. That’s not to say that it’s spinning faster – it still turns at 1,000 miles an hour at the equator. No, what is speeding up is the life that most of us lead. And that is particularly true in online marketing.Why you need an HTML5 Flipbook reader to sell your productsIf you conduct business online, you can’t stand still because standing still is the same as going backwards. (If you find that a difficult idea to take on board, Einstein’s General Theory of Relativity may help. You’re standing still in relation to yourself, but relative to others, you’re going backwards).A lot of things are developing fast; the Internet faster than most. Things that looked good (and worked just fine) two years ago look less good (and don’t work as well) now. You can never be in a position to say, “Our new website looks fabulous. No need to touch it now for another five years.” You’d probably be unwise to say there was no need to …

The 15 Best Ways to Increase Your Email Marketing Lists

15 Great Ways to Build Your Email Marketing ListsHaving a list of engaged subscribers is one of the most potent and well-rounded marketing resources that one could have. You cannot just buy a good list of subscribers because when a subscriber signs up for your list, that simply means they are wanting to hear from you and your company. So I would say that actually, you have to earn your subscribers. The permission model allows you to select people who are veritably interested in your brand and want to listen what you to say. You can squarely part your list according to the information collected by the subscriber during sign-up (or later) and accordingly design your email communication so that it suits your reader’s preferences. Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course. GetResponse is all about All-in-one Online Marketing Platform to Grow Your Busin…

Blogging Tips: 6 Types of Blog Posts to Drive More Traffic to Your Blog

Thinking about the type of content which could increase the engagement of your audience. Here we’ve got 6 types of blog posts that will help you to drive more traffic to your content. Blogging Tips: 6 Killer Types of Blog Posts to Increase Traffic to Your Blog#How-to’s and TutorialsExcept for chatting on social networking sites, we all generally go online to search how to do something or where to find something. The how-to guide is one of the most popular content types around. It’s easy to write and the perceived value is usually high. Posting content that contains such information about something is definitely going to drive more traffic to your blog and so these type of content should be used frequently. You have the same audience. What you need to do is just look for what type of queries they ask often and make that the title of your post. Try to post a step-by-step solution so that your clients would be able to follow it more comfortably. Whenever they have a problem they can simply …

5 Killer Visual Content Focused Social Media Scheduling Tools

Top 5 Visual Content Focused Social Media Scheduling Tools
Social media has become a necessary platform for every brand or business. Customers search social media for different news or offer from various brands. Social media also turns out to be very helpful for small business owners, entrepreneurs. But firms having low budget may sometimes find it difficult to hire an agency to promote and express their business on different social media platforms. In that case, there are a lot of Social Media Scheduling Tools that would help you to be able to share visual content. So here it is checked out some great tools and you may find something that’s best for you! Read More: Social Media Tips: How to Use Social Media to Build Personal Brand Generally, the social media scheduling tools provide the basic functions: queues, feeds, ideal schedule times. With Queues, you are able to keep your content in one area and see what posts are scheduled. Feeds lets you compile content faster, you can choose y…