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Showing posts from April 8, 2017
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Facebook adds new Estimated Daily Results report, upgrades Delivery Insights

One of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the platform. Facebook has continued to enhance their system, launching an all-new Estimated Daily Results, along with upgrades to Delivery Insights. The changes not only aid in planning, but also shed light on Auction Metrics including overlapping audiences and frequency issues.The major addition in the upgrade is a smart estimating tool called Estimated Daily Results. This can be found within Ad Sets and gives advertisers estimated daily results across a slew of metrics: conversions, video views, bid amounts and more. Advertisers will be able to estimate ad sets in two formats: a budget curve and a slider bar. Similar to AdWords Keyword Planner tool, the slider will allow for input changes that will modify expected results, while the budget curve will update during the editing of a specific ad set.This tool will be quite beneficial for advertisers, as pla…

Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Take the MarTech survey: Is marketing art or science?
Apr 7, 2017 by Marketing Land
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject.Facebook adds email signup & Page Like call-to-action buttons to Instant Articles
Apr 7, 2017 by Tim Peterson
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.Scaling your content without draining your budget
Apr 7, 2017 by Seth Price
Columnist Seth Price discusses how to scale your content marketing efforts efficiently and cost-effectively by applying a media-based model to content creation and distributi…

Take the MarTech survey: Is marketing art or science?

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap?We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing. It should only take a few minutes, and we’d be happy to share the final results with you. And, as a thank-you, we’ll enter you to win a FREE All Access Pass to MarTech (valued at $1795.)Let us know what you think! Click here to take the survey.

via Marketing Land

Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that those readers don’t have to leave Facebook to check out a story, those readers remain Facebook’s. Now, Facebook is adding tools for publishers to have a better shot at converting Facebook’s audience into their own.Next week, Facebook will officially roll out call-to-action buttons to all Instant Articles publishers that can be used to get people to sign up for the publisher’s email newsletter or like its Facebook Page, the company announced on Friday.Instant Articles publishers can include call-to-action buttons for people to sign up for their email newsletters (left) or like their Facebook Page (right). Facebook began testing the in-article email sign-up form more than a year ago, and more than 100 publishers have been testing these buttons since the start of 2017, according to the company. Slate and The Huffington Post were among the publishers that …