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Showing posts from April 10, 2017
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5 quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites.[Read the full article on Search Engine Land.]

via Marketing Land

E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone inside your own company or organization!The powerful impact of SEO harnessed to content marketingSEO can be a powerful tool. I’ve seen clients double — or even triple — revenue by attracting more organic search traffic. This is often followed by a sales boost offline at local stores as more customers find their e-commerce website on a Google search.Through a decade of consulting on SEO for leading e-commerce web shops in Norway and international Fortune 500 corporations, I’ve picked up some precious insights to share with you. Let’s take a closer look at winning strategies of successful web shops and e-commerce companies[Read t…

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to build brand affinity and loyalty in a commoditized mobile world. Everyone has a smartphone, there are millions of apps in the app stores, and almost anyone can quickly and easily create an app relatively cheaply.But to succeed in a mobile-first world, marketing and product teams often need to merge, ensuring a business’s mobile strategy is aligned and offers a real purpose: that it entertains or stimulates (like gaming apps), or that it effectively serves as a gateway to a different type of business (like insurance with Lemonade; transportation with Uber, Gett and so on). This latter notion goes even further, as the foundation of the gig economy is one factor in building economies of scale, in which the mobile ecosystem is a driving force.The idea of value in mobile is reinforced by the change Google recently introduced to its Play Store algorithm: Rather than ranking apps simply by t…

Facebook now has more than 5 million monthly advertisers

Facebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s advertising business isn’t showing many, if any, signs of slowing. Case in point: over the past year or so, Facebook has attracted a million new advertisers roughly every six months.On Monday, Facebook announced that more than 5 million businesses advertise on its social network every month. That’s 1 million more advertisers than Facebook had in September 2016 and 2 million more advertisers than it had in March 2016.As Facebook’s total number of advertisers increases, so does the share residing outside the US. Whereas last fall Facebook said that more than 70 percent of its advertisers were outside the US, now the company claims that share has inched up to nearly 75 percent.That international growth may be buoyed by Facebook enabling advertisers to buy its ads through their smartphones. Nearly 50 percent of Facebook’s monthly advertisers have created …

Two new reports: Many consumers afraid of, and confused by, artificial intelligence

What do consumers think about artificial intelligence (AI)?That’s the central question asked by two separate, recently released studies. As it turns out, a similar picture emerges in “What Consumers Really Think About AI: A Global Study,” by Pegasystems, a provider of customer relationship management and business process management software, and in “The State of Artificial Intelligence, 2017: Public Perceptions of the Most Disruptive Technology,” by sales acceleration platform InsideSales.In short: some consumers are fine with AI but many are nervous, even fearful. By and large, they don’t quite recognize how they’ve already used it. But businesses can help with the acceptance of AI-backed systems by applying some key strategies.Pega, which queried 6,000 consumers in six countries, found that only slightly more than a third liked the idea of businesses employing AI to engage with them — even if it resulted in a better customer experience.And an overwhelming 72 percent indicated some l…

Why it’s time to say goodbye to the ‘r’ in influencer

It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Let me explain why.Every marketer, agency and media publication is talking about influencer marketing, and 2017 has been deemed as the gold rush year for the advertising approach. Approximately two-thirds of marketers are utilizing influencer marketing as a core strategy, and the rest have tried it and are looking to increase their spend, according to EmarketerThe influencer marketing industry is currently a crowded marketplace of options, potential partners and uncertain results. Since this approach encompasses so much more than just an influencer, the time to evolve the language of the industry is now.Influence marketing breaks through the content and advertising clutter with better creative, robust media performance and positive brand sentiment and reputation. This is accomplished through the six phases of influence marketing: setting campaign objectives, targ…

Google launches Fact Check in search results worldwide

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide.Google provided the following examples of Fact Check in action:We can see clearly the format taken: What the claim is, who made the claim, and whether the claim is verified by a reputable source. Two early sources that are set to meet this standard, as shown in the screenshot above, are PolitiFact and Snopes.There is also an option for users to provide feedback just below the listing, if they have any qualms about the veracity of the claims made.This is an important point to note, as Google has explicitly stated that, “The entire process is conducted programmatically; human intervention only occurs when user feedback is filed.”Will Fact Check show up next to all News stories?No. The first step towards Fact Check showing up alongside your results is to add ClaimReviewSchema.org tags to your page’s source code, as in the example below from Snopes:A full list of the guidelines…

Watch This Retail Space: 2017 Retail Prediction

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues.A recent study by BloomReach indicates that 55 percent of consumers make their first product search on Amazon, more than double the rate for search engines. This is a staggering statistic and means that Amazon is more often than not the first place where shoppers go when they have a product in mind. Amazon has the opportunity to influence shopper behavior more than any other company, a position once held firmly by Google. Billions of dollars are at stake here.While Google does not benefit from actually selling and fulfilling products, it has some significant assets and advantages that would allow it to compete better in retail search. All of these start with Google’s Sh…

Read These Tips About Affiliate Marketing Program To Double Your Business

Pump Up Your Sales With These Remarkable Affiliate Marketing Program TacticsAffiliate marketing is an excellent, quick and an easy way for reaching out a large number of people in a very short span of time. It doesn’t matter whether you are an entrepreneur, artist, blogger, photographer or just anyone. Affiliate marketingis an opportunity for you to grow your business. What Is Affiliate Marketing Program?Affiliate marketing program is a process in which a Merchant (company) pays to an external website for the generated traffic or sales from its referrals. Note:Here, you need to figure out how many people does your affiliate’s have in his/her community and is your content relevant to them. How It Works?#Performance-BasedAffiliate marketing can be performance-based, which means affiliates will only get paid when their promotional efforts result in a transaction. If people are coming from your affiliate’s site to make a purchase or register, that affiliate needs to get paid. Therefore, perf…