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Showing posts from April 19, 2017
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Google Analytics is adding a new home page

There are more changes coming to the Google Analytics interface. Today, the company announced plans to give users a new home/landing page that’ll show right after login.The new home page will show a curated set of data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth. There’s some customization involved, too — users with goals or e-commerce will see a different home page than those without, for example. The various widgets (for lack of a better term) on the new home page will also offer date filters like “last 7 days” and “last 30 days” — no need to dive into the various reports for those views.It replaces the current Audience Overview report, which focuses on metrics like sessions, unique users, page views and pages per visit (among other data points). But that report hasn’t disappeared; it’s still accessible by clicking the Audience tab in Google Analytics’ menu.Google says all of this is launching “to al…

5 ways your merchandising strategy is affecting SEO performance

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website.While it’s important to understand the product and how it’s positioned in the marketplace (luxury product, discount product or something else), that’s typically where the conversation ends. Often SEOs liaise directly with marketing managers, and because of this, there’s generally little discussion around the merchandising strategy and how it can affect SEO.Following are five common, yet overlooked, scenarios which detail the importance of communicating your merchandising strategy.[Read the full article on Search Engine Land.]

via Marketing Land

Maximize your business’s Twitter impact

tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind.1. Put time into your profileThe industry and size of your business will have a big impact on the tone and image of your Twitter profile. For example, medical professionals look relatable with a face picture as the image for a practice. On the other hand, hospitals should use a logo.The appropriate choice for an image will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone.2. Don’t focus on productsSocial media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweetin…

In-stream video ads have arrived on Twitter

As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting.These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included in the Amplify partner program are major sports networks, top TV networks, news outlets and magazines. These ads can be run as pre-roll or mid-roll ads to match up with the content that users are consuming. Other video ad options on Twitter include Promoted Videos and sponsorships of Amplify content.Along with this new ad announcement, Twitter also released some interesting data from Nielsen Brand Effect studies. This information showed that users that saw an ad on Twitter were 50 percent more likely to be aware of the advertiser’s brand, and 14 percent had more favorable feelings towards the brand.For more information, see the official release from Twitter.

A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analyticsis one of the most famous ones.This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site.So, if you are an enthusiast who issetting up a websiteor a new blog using WordPress as your CMS, it is highly recommended to install Google Analytics to your WordPress site.Why Google Analytics?A lot of visitors and subscribers visit your website daily and hence, it becomes increasingly important to track information about their visit. If you are focused and determined to monitor your website’s traffic statistics, data drawn with the help of Google Analytics can be extremely useful.This tool helps you track how your visitors are moving ahead and navigating through your website. This information is vital because it will help you identify the key areas of your website which are do…

In final earnings report, Yahoo beats Wall Street with $1.3B in revenue

Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company went public in April 1996, 21 years ago.Revenues and earnings per share both beat expectations. The company reported revenues of $1.3 billion and adjusted earnings of $0.18, though revenue ex-TAC was down year over year.The group of properties and channels Yahoo calls MaVeNS (mobile, video, native, social) revenues grew to $529 million. Mobile itself saw significant growth, to $412 million from $260 million a year ago.Yahoo Q1 2017 at a glanceThe Verizon acquisition is finally supposed to close this quarter. The all-cash deal is now valued at roughly $4.5 billion, with Yahoo retaining responsibility for any legal fallout from several massive data breaches.Once it does close, Yahoo will live beside AOL in a new Verizon business unit poorly named “Oath” (vaguely reminiscent of Homer Simpson’s “d’oh!”). Both AOL and Yahoo brands will survive, but operation…

Pega adds conversational bots as front-ends for its platform

This week, Pega is joining the growing number of companies that are setting up conversational bot interfaces for their products.The Cambridge, Massachusetts-based firm offers a customer relationship management system and an application development platform, which together can be utilized by client companies to readily construct customer-facing applications for customer management, business process management, case management and other purposes.It is today announcing Intelligent Virtual Assistants, which are AI-powered conversational bot interfaces that clients can use for any of the constructed applications. The Assistants allow clients to set up interactions with their customers through pre-configurations for Facebook Messenger, Amazon Alexa and Google Home. Pega’s client companies can also extend the Assistants for use on WeChat, Skype, Slack and Yammer.[Read the full article on MarTech Today.]

via Marketing Land

Facebook now lets businesses match user IDs across Messenger and their own apps, sites

Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your Facebook account, the brand has no idea that you’re the same person.Or it had no idea — until now.On Tuesday, Facebook made it possible for businesses to match the ID it creates when people interact with a business’s Messenger account with the separate ID it creates when people log in to the business’s app or website using their Facebook account. The full details about how businesses can do this matching can be found here on Facebook’s site for developers.As a result of this matching, a brand can use the information it gathers about a person through its mobile app, such as past purchases, when it communicates with that person on Messenger, such as when deciding to notify someone about a new product.And if a business operates multiple apps and sites or owns multiple Facebook Pages, it can match a person across all those places, assuming the person logged …

10 Easy Ways To Write A Powerful And Addictive Introduction

So, you’ve been writing and publishing articles on your blog for some time now with nothing to show for it.You’ve always tried to put your very best in every article you write, but each time you hit the publish button, you’re often disappointed at the engagement it brings.Could it be that you’re not good enough?Or, is it that there’s a magic wand that Henneke, Jon Morrow, and Ana Hoffman are using that bring them lots of visits and engagement each time they dish out a new post?Now tell me…Assuming you are provided with an opportunity that would make you able to write articles that eventually increase your blog’s popularity and turn it into an authority site like The Huffington Post, Mashable, Cracked, Lifehacker, or Techcrunch, wouldn’t you grab it with both hands?How To Write A Great Introduction anywhereIn case you don’t know, the introduction of your article plays a vital role in helping people decide whether or not to read the rest of the blog post. If your introduction is persuas…

[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.Register today for “National Brands & Local Search: Use Insights to Drive Actions,” produced by Digital Marketing Depot and sponsored by seoClarity.

via Marketing Land

Facebook’s renamed analytics tool now tracks Pages, in-store purchases

Two years after introducing a rival to Google Analytics, albeit a limited one, Facebook is renaming Analytics for Apps as Facebook Analytics to underscore the tool’s maturation into a legitimate contender that has been used by more than 1 million apps at some point since its introduction.The revamped Facebook Analytics can not only track the people who interact with a business on its app or site but also map those with interactions on Facebook and in brick-and-mortar stores and then create a Venn diagram of those interactions to target ads.Originally a mobile app analytics tool, last year Facebook added support for websites and Messenger chatbots. On Tuesday, it extended support to Facebook Pages and in-store sales, though the latter feature is in open beta.Using the revamped, all-in-one Facebook Analytics, a business could now track when a Page post leads people to contact the Page’s Messenger bot, leads people to visit the brand’s site, then leads people to buy a product in a brand’…

Study: Native ads beat display for driving visits to physical stores

Native ads are more efficient in driving traffic into physical stores than display ads.That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed.Placed utilized its large opt-in panel of cooperating users to track how many of them visited a store following the delivery of a static or video native ad by Sharethrough.Users in the Placed panel agree to be tracked via apps on their mobile device, and Placed connects users’ phones to their desktop devices through its partnerships with cross-device identity firms. Conducted late last year, the research involved ads and traffic for an unnamed quick service restaurant chain, a national apparel brand and a major consumer electronics company.The results indicate that “people exposed to native ads were 21 percent more likely on average to visit a brand’s physical retail location than those who weren’t.” On average, the companies said, the in-store lift was 3…

Marketing Day: News from Facebook’s F8, YouTube’s top March ads & IBM Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Watch: Facebook previews its first social VR product, Facebook Spaces
Apr 18, 2017 by Tim Peterson
Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions
Apr 18, 2017 by Tim Peterson
“We have a shot at becoming the Yellow Pages of messaging apps,” says Facebook’s Messenger boss, David Marcus.Listen to your mother: Win Mother’s Day with humor and timing
Apr 18, 2017 by Purna Virji
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.Going global: Common sense considerations too commonly ignored
Apr 18, 2017 by Brendan McGonigle
If you only advertise in the United States, you’re missing out…

Watch: Facebook previews its first social VR product, Facebook Spaces

Last year at its annual developer conference, Facebook teased what the social network could look like in virtual reality. On Tuesday at this year’s F8, the company showed what the social network will look like in virtual reality through a preview of its first social VR product, Facebook Spaces. Watch the demo below.

via Marketing Land