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Showing posts from April 22, 2017
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How 7 leading brands are winning at paid search

Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers:how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI and reduce costs.how to use Predictive Search Bidding to meet a variety of specific financial goals depending on revenue targets and budget constraints.real examples of how seven leading brands reach a variety of target metrics, all with impressive results.Visit Digital Marketing Depot to download “How Leading Brands Win at Paid Search.”

via Marketing Land

Marketing Day: Display ad spend, Amazon sellers report & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Apr 21, 2017 by Ginny Marvin
Private marketplaces continue to gain share of programmatic transactions.Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Apr 21, 2017 by Megan Hannay
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
Apr 21, 2017 by Amy Gesenhues
According to Feedvisor’s “State of the Amazon Marketplace 2017” report, nearly half of Amazon sellers sell almost exclusively on Amazon.SEO & intelligent content: Discovery, connection and improved performance
Apr 21, 2017 by Jim Yu
Jim Yu explains how search data can be used to be…

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad buying continues to gain share.An estimated $32.56 billion will transact programmatically on display advertising in the US this year. That works out to 78 percent, or roughly four out of five ad dollars spent on display ads in the US, according to eMarketer’s most recent estimates. But as capabilities and access to premium inventory improve and media buyers and advertisers seek greater control and transparency, private marketplaces continue to gain momentum.The share of transactions occurring on open exchanges is on the decline. Programmatic direct is expected to account for 56 percent of all programmatic display spend, and open exchange RTB buying will make up 44 percent.“Private setups give buyers and sellers greater control over their automated buys,” said eMarketer principal analyst Lauren Fisher. “They may have initially served to bring in retice…